Reviews not shown on google search & seller rating extensions (adwords)
-
Hello,
we have 2 questions, regarding reviews from rating websites.
1. Reviews on google Search
We have several reviews for our website www.theprintspace.co.uk from various rating sites (e.g. qype, yelp, remotegoat, etc.). When searching for theprintspace on google, only some reviews and only some rating website are shown, most are not.
For qype, for instance, we have 8 reviews, but google only indicates that we have 3. The yelp reviews (and many others) are not shown at all. According to google, it takes a maximum of 2 months for the correct number of reviews to be shown on google, but the reviews have been online for over 2 months now.
Is there any way this problem can be solved, so google shows the correct number of reviews?
2. Seller rating extensions on google adwords
We would like the reviews to be displayed in our google adwords as a seller rating extension. These will include the merchant star rating for advertisers that are highly rated on Google Product Search. We are setting up a google merchant account to do so.
Google says:
"Ratings are based on the user reviews collected by Google Product Search, which aggregates reviews from a broad base of sources across the web, including Reseller Ratings, Bizrate, ReviewCentre.com and Viewpoints."
Do you know if the following rating website are in google's "base of sources" and will thus be recognised and used in google adwords as rating extensions?
Yelp
Qype
Scoot
Remotegoat
viewlondon
tipped
Or does google only source from big e-commerce rating websites? How do we get the ratings into our adwords?
Thank you for your help!
-
Hi Pashmina,
Thanks, that seems to correspond with the type of information I've been finding. So, we could integrate something like TrustPilot or Trusted Shops on our website (so people can make product specific reviews).
And then - is it automatic? Do they automatically show up on our google places page and on our adwords, or do we need to switch something on/do something else?
Thanks so much for the help!
-
Sounds like the reviews you've accumulated are for your company as a whole. Not for specific products. You'll need product specific reviews for them to to show up in Google's product extensions.
-
Hi Semil,
Thanks for your answer. I had checked the link before, we were just wondering, which review sites google uses as a source. We have the impression it is only the big e-commerce sites (http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=185155). Our reviews are on
Yelp, Qype, Scoot, Remotegoat, viewlondon, tipped.
Do you know if these rating website are in google's "base of sources" and will thus be recognised and used in google adwords as rating extensions?
Thanks for your help, everyone!
-
Hi,
I am not sure you visit this link for Google adword help or not
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=185093
Its clearly showing why the reviews are not showing in your ads.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
About how much time should I budget for an adwords audit?
Hi, I'm considering devoting either my time to or jobbing out an adwords audit. The account has about a dozen campaigns and in total about 60 ad groups, 15 landing pages. About 6000 clicks and about 450 lead gen conversions. Conversions are phone and thank you page. The account involves search, display and retargeting. Client is looking for actionable insights about both the account and the landing pages, prioritized, in order to lower cost per lead. Here are my questions: How many hours of work? How extensive of a deliverable is the result? What might this cost if I hired a knowledgeable individual (not a big firm)? Thanks!
Conversion Rate Optimization | | 945010 -
Google Experiments issues
Hey fellow Mozzers! We're in the middle of working on CRO for a client of ours and we were going to try out Google Experiments for the first time. Following the click path described on the Google help page should take me to an option that says 'Create Experiment', but this isn't coming up - do we need to create the various URLs before it will let us set up an experiment, or has the system changed now? I've found in the past Google has a habit of updating its interfaces but not the advice on using the affected tools, so wondering if I'm looking at old information? Secondly, does the Experiment show a user the same variation of the page throughout their journey? What I mean by that is: their site currently has a real mish-mash of page styles, and I think a large part of boosting their conversions is probably down to ensuring consistency across the site as it currently seems like you're bouncing around different sites. But will this issue be made worse by running Experiments - ie, will I enter the site on Variation A, click a link and be shown the next page in Variation B and so on? If so, are we better off running the experiment on one page at a time and using what we've learnt to impact the next page? Thank for any help you can give! Nick.
Conversion Rate Optimization | | themegroup1 -
Web Overlays - Region Specific Offers - SEO Implemention & Considerations
Hi all, I'm currently considering implementing some overlays on a site. They're likely to be time-specific (so running only on certain hours and days), visitors will only see it once and content will also be slightly different based upon the region of the visitor (US, Non-US). They will be marketing-based messages tailored to the visitor based on where they are visiting from, I was thinking about putting the content of the overlay in an <iframe>and blocking it from being crawled/indexed by bots.<br /><br />Would this approach set-off any alarms with Google in terms of cloaking or any other nasty things? To clarify, they'll be as unobtrusive as possible to the visitor.<br /><br />Based on the above approach, bots will see that an iframe is being called, but with more or less no content - would this be a problem too?<br /><br />Another approach i thought about would be to dynamically serve different images based on the region...<br /><br />Lastly, assuming correct and safe implementation from a technical perspective, as a generality, have people seen better results from capturing exit traffic, timed overlays or when people first land?<br />Any advice appreciated!</p></iframe>
Conversion Rate Optimization | | ElNino0 -
Google Trusted Stores Badge in the UK
Hi All Does anybody know when the Google Trusted Stores Program will be available in the UK ? Thanks Adam
Conversion Rate Optimization | | AMG1000 -
Have Google Shopping show site listings instead of Amazon and eBay listings
An e-commerce site I'm currently working with also has storefronts on eBay and Amazon. When searching Google Shopping, their Amazon and eBay product listings come up but NOT their primary site's listings. Can anyone shed some light on how to a) feed the main site's products to Google Shopping and subsequently b) have Google remove the eBay and Amazon listings? Obviously, this would be a boon to business and hey wouldn't have to pay the Amazon and eBay fees associated with each sale. Thanks for any help!
Conversion Rate Optimization | | Nobody15330770827561 -
Improving data tables for Usability & SEO
I have some large html data tables that look horrible (see bottom of http://www.jwsuretybonds.com/surety-bonds/commercial-bonds/auto_dealer_bond.htm). To my surprise, heat map tests actually proved them to be useful in improving our conversion rates to get visitors to apply for the bond they need. We are looking at ways to better the user experience while still keeping the data visible to search spiders. One idea was to use a dropdown list to filter by states. With new web technologies, there must be a better way to utilize this data. What are some alternatives?
Conversion Rate Optimization | | TheDude0 -
Reviewing my Adwords Strategy
Before I started working on Organic SEO, I did Adwords. Being that I am entirely self-taught with adwords, I am concerned that about what I might not know. From time to time I have looked for outside advice, but I never got very far. It seemed that I would be talking to a salesman, someone who knew less than me, or someone who was horrified that I had 7,500 tracked words. So I am presenting my methods here for comment. Each keyword I have used is placed into an exact match campaign, phrase match campaign, and broad match campaign. Exact match gets the highest bid, broad match the lowest. Every week, I cull new keywords from phrase and broad results. I also create negative keywords each week based on searches that are obviously not looking for my products. Over time, I get very few searches triggered from broad matches. Keywords are kept in ad groups that generally have less than 6 keywords. Acceptable conversion costs are decided based on product category. I have made an assumption that first position adwords results are too expensive (idiots overpay for them). I automatically reduce my bid 10% on any ad that has an average position of greater than 1.5. I automatically reduce my bid 10% on any ad that has a conversion cost greater than my target. I delete keyword that have a CTR below 1%. I generally require 300 clicks to make a determination. All ads have been endlessly split tested to the point I don’t split test them much now. I judged ads for both click through rate and conversion rate. End result: After 4 years of doing this, conversion costs are below target costs. Not sure what else I could do to improve it, but looking for ideas. Management of the system is pretty easy now, as well. Anything I am missing?
Conversion Rate Optimization | | EugeneF0 -
How to set an appropriate Adwords max CPC?
How do you gauge setting your initial max cost-per-click for specific keywords? For example, you have a keyword that has an estimated "first page bid" at $6.25. If you are wanted your ad to show competitively with your competition, how much should you start at? Two times the "first page bid?" Three times? I'm working on revamping some ad campaigns to help with our paid marketing expenses. I do have quite a budget to work at, but we are hoping to cut down some of this cost. We just spent the past few months trying to spend our way out of some poor quality scores and CTR's. Our metrics have improved drastically, now I want try and cut down our CPC, which is over $19! Our ROI is hard to calculate due to the fact that it can take a few years to obtain profit from the market we are in. Our conversion rates are over 9% from paid advertisement to leads (which is pretty decent for our market). I am all eyes and ears on this subject... I am ready to start playing around with prices tomorrow to see how we fare, in hopes I get some solid responses before then. Thanks in advance!
Conversion Rate Optimization | | TKIGWebTeam1