What does it mean to ping you web 2.0 backlinks?

[sleepmaster]

We know that a major backlinking strategy is to create web 2.0 articles linking to your main money site.

But these web 2.0 articles also need to be recognized by google, so people tell me I need to ping them? What does that mean?

[RyanKent]

Yes.

[sleepmaster]

So in essence I need people linking to my web 2.0 articles?

[RyanKent]

I will share my understanding of the process and others can feel free to offer corrections if I go astray.

First, what is Web 2.0?

When Al Gore invented the internet, those times can now be referred to as Web 1.0. Websites offered information and that was it. Web 2.0 is a reference to the current internet practices where a website will offer information and allow users to respond. This practice is the driving force of blogs. An article is written and users respond to the article with relevant questions, adding additionally details and links, etc. This current environment is referred to as Web 2.0.

Next, what is a trackback?

Let's say you write a great article on the latest iPhone. Someone can read your article, like it and comment on it which would be Web 2.0 in action. The reader could also have their own website and write an article on which phones are on the market, and offer a reference to your article when the iPhone is mentioned. Since the writer appreciates your article they send a trackback. A trackback is an automated means of informing your site that someone created a link to your article. WordPress offers this feature.

What happens next depends on the configuration of each site. The site which sent a trackback could generate a link to your site automatically OR it can wait to create the link until after you have acknowledged the trackback with a ping.

On your side of things, you can choose to acknowledge the trackback with a ping or not. Also, you can choose to create a reciprocal link on not. You may decide anytime another site references your article you would like to share that information with your readers and link to the site. You may also decide for SEO or other reasons not to link back. It is up to you.