Linkbuilding in unrelated blogs

[13375auc3]

Does google penalize you for linkbuilding in blogs that are non related to the topic of your website?

Are there any positive benefits to link building in unrelated blogs?

[KeriMorgret]

I wouldn't want 300 casino and body part enhancement blogs linking to my site, but in general it's not a problem. Jen Lopez has mentioned my business (RC model warship combat boats) with a link in coverage on the SEOmoz blog in relation to a wrap-up post on an SES we both attended. I'm not going to turn down that link. A lot of the top links to our business in OSE are from SEO sites, as I usually liveblog a couple of conferences a year.

Would I intentionally go out and try to build links from someone with a blog about fruit tree care as opposed to spending the same time and effort building links from a blog about WWII model ship plans? No, not at all.

[moldybacon]

There are NO penalties for link building on external blogs, build on any blog as long as it has high authority and is far away from spam.

As long as the actual page relates to yours you will be on top of the world.

[moldybacon]

Care to share? How do you add your keyword to the link without making it look like an advertising post, no matter how you phrase it!

[dlrPaul]

Ok so you are distributing your blog posts with relevant anchor text - I would try and ensure that you have more links tracking back from related domains than that of unrelated - try finding relevant blogs using something like soloseo link finder

[13375auc3]

Im working on a blog post campaign that includes anchor text keyword links back to my site.

[dlrPaul]

What kind of link building are you doing?

If I was approached to provide a link to an unrelated property, I would have to pass (unless it offered something of value to my visitors). Be careful of blogrolls etc.. form unrelated sites as it does not necessarily need to be Google who picks them up in order for you to be penalized.

[Goetzman]

I don't think you'll get any penalty, but keep it below 10% of the overall picture.

[shandaman]

I think the better thing to ask is why do you need non-related links?

There are tons of link opportunities for every niche for free one way links.