Page URL Hiearchy
-
So I have read on here that page URL Hiearchy is important. My question is from a search engine standpoint which of the following methods would be the best to use (or another if not listed)
COMPACT and naturally hierarchical
MountainBiking.com/adventures ( a list of the pages below )
MountainBiking.com/adventures/in whistler (for each page)
MountainBiking.com/adventures/in utah
OR VERBOSE but reptetive
MountainBiking.com/Mountain Biking adventures ( intro + a list of the pages below )
MountainBiking.com/Mountain Biking Adventures/Mounting Biking adventures in whistler
MountainBiking.com/Mountain Biking Adventures/Mountain Biking Adventures in Utah
It seemed like the blog I read suggested the compact form, but it seems to me that the verbose (though admittedly a bit clunky) seems better so far as exact keyword match etc.
Experience and or advice on this?
-
My opinion: mountainbiking.com/adventures/mountain-biking-adventures-in-utah/ Why like this? Because when you put less than 3 or more than 5 words in the URL google gives less importance for the keywords in the URL based in what mattcutts said. And for user point of view, If I see a sub-folder with MOUNTAIN BIKING too( assume the domain already have the keywords ) will look spammy for me.
-
The only problem with that would be that all of the links would have to be on the home page, which I don't want.
I have a landing page, then a couple of searchable content categories/catalogs, similar to a blog structure ( excerpts to the full page )
Personally I like the flat structure better, but worry about losing out on points for not having an exact enough URL
-
I was going to add - between the words, is there a reason that more compact form (no - ) is better?
So the part that looks like it's phishing is the repetition of mountain bike adventures in the catalog section?
My thought was, and perhaps incorrectly that if someone searched for "Mountain Bike Adventures" then they would get the catalog page, but if something more specific the expanded page.
So to clarify you think that MountainBiking.com/adventures if all else on the page was optimized would work better than MountainBiking.com/Mountain Biking adventures/
Thanks for the help, really appreciate it.
-
I've read that a flat URL structure is best -
"MountainBiking.com/Mountain Biking Adventures In Whistler" instead of "MountainBiking.com/Mountain Biking Adventures/Mountain Biking Adventures In Whistler".
This format is easier for bots to crawl. Since only around 130 characters of the URL show in SERPs anyway, searchers won't see the whole URL if it's too long. You also avoid the appearance of "keyword stuffing" by using a flat URL structure.
-
The second format looks blatantly like SEO-'phishing' and I would not go to a website like that. Having the spaces in there could also cause some serious issues. You can always have the final destination being verbose:
MountainBiking.com/adventures/mountainbikingadventuresinwhistler
Although this looks crappy again. I think just having all these in your domain will be enough, so go with the clean, compact format, for your visitor's sake.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking more than one page.
Our travel website has a number of different places listed. The layout of each place is the same as the next. On place ranks on page 1 for its keywords where as others do not. Is there a tool of some description that may identify why this is.
On-Page Optimization | | twiguins0 -
Duplicate Page Titles
It seems as though we are being flagged for duplicate page titles when really they are slightly different. Is it better to remove the "dart board" or "dart board backboard" from all the product titles? We were doing this for optimal SEO - to rank for the search of "dart board" - but is it really hurting us? for example, our product titles are: Obama dart board backboard, Texas dart board backboard, Oklahoma dart board backboard, etc. Yet they are being flagged as duplicate titles.
On-Page Optimization | | DartsDecor0 -
Listing all services on one page vs separate pages per service
My company offers several generalized categories with more specific services underneath each category. Currently the way it's structured is if you click "Voice" you get a full description of each voice service we offer. I have a feeling this is shooting us in the foot. Would it be better to have a general overview of the services we offer on the "Voice" page that then links to the specified service? The blurb about the service on the overview page would be unique, not taken from the actual specific service's page.
On-Page Optimization | | AMATechTel0 -
What's better for SEO a page per review or a page with all reviews?
Was wondering what's better for SEO. We have a platform where consumers can read and write reviews. But the question is: is it better to give one page per company with all the reviews on it? Or should we have different pages for the specific company? Example: Itunes has a company page with all reviews on the page, but not the whole review. You have to click further to view the whole review (new page), at the moment this the current situation. What if we place the whole reviews on the company page, so you don't have specific pages for the reviews? Hopefully can someone help us out. Contact me if it's not clear or you want more extended information. Kind regards
On-Page Optimization | | MozzieJr0 -
URL Question
This url looks bad: http://www.patrickmunoz.com/#!classes/c1vw1 And when you click around the page change doesn't actually occur, it's a fade into the next page. I think this is a major problem for rankings. Although pages are crawled: https://www.google.com/search?q=site%3Ahttp%3A%2F%2Fwww.patrickmunoz.com%2F&oq=site%3A&aqs=chrome.2.69i57j69i58j69i59l3j69i61.3548j0j7&sourceid=chrome&espv=210&es_sm=122&ie=UTF-8 When I search for a simple page - "patrick munoz FAQs" nothing comes up:
On-Page Optimization | | tylerfraser
https://www.google.com/search?q=site%3Ahttp%3A%2F%2Fwww.patrickmunoz.com%2F&oq=site%3A&aqs=chrome.2.69i57j69i58j69i59l3j69i61.3548j0j7&sourceid=chrome&espv=210&es_sm=122&ie=UTF-8#q=patrick+munoz+|+FAQs Do you think this is a bad url configuration? Thanks! Tyler0 -
Local Service Pages
We've all been here before if you do local. What type of content should go on a local service page when dealing with multiple service locations? You could: Describe Services List Local News Articles List staff in that location (although I would prefer in the staff page for that city) Testimonials from that location or service But what happens when you are describing something that needs no explanation. Or a medical procedure that requires no localization and altering the wording can actually cause legal problems if misstated. Matt Cuts recommends a few sentences to a paragraph to describe a service, but my experience hasn't found this to hold up locally. Any ideas or suggestions about how this could be remedied?
On-Page Optimization | | allenrocks0 -
Duplicate page content
what is duplicate page content, I have a dating site and it's got a groups area where the members can base there discussions in a category like for an example, night life, health and beauty, and such. why would this cause a problem of duplicate page content and how would I fix it. explained in the terms of a dummy.
On-Page Optimization | | clickit2getwithit0 -
What are the benefits of targeting one keyword phrase per page vs. multiple keywords per page
What are the benefits of optimizing a page for one keyword phrase versus a group of similar keywords, like this one that Rand posted on another blog entry http://bit.ly/7LzTxY: Ted Baker Ted Baker London Ted Baker Clothing Ted Baker Mens Ted Baker Mens Clothing Ted Baker Mens Collection
On-Page Optimization | | EricVallee340