Renaming primary domain advice
-
Hi,
We have a site www.anteater.com.au. It's a pest control company here in Sydney Australia. Now I've just renamed it to www.anteaterpestcontrolsydney.com.au yesterday for SEO purposes. I'm doing 301 redirects.
My question is, is it worth it to do this? Will we have any advantage in the long run with just this URL change? Or would it be better to just leave it as is as www.anteater.com.au
Any comments would be appreciated.
Cheers.
-
Done! You nailed the 5% pretty good.
Thank you very much EGOL! I've just reverted back the URLs.
-
To help you with that last five percent... if you change your domain your email address will not fit on a standard business card and you will get very few emails because your address will be so long that most people will make at least one typo.
-
Really helpful. Thanks. I'm 95% inclined now to revert it back to www.anteater.com.au, just need additional comments from others regarding this.
-
Wow... just personal opinion.... anteater.com.au is a totally KickAss domain that is really memorable, funny, short, clever, awesome..... and you are going to change it to something spammy like anteaterpestcontrolsydney.com.au ???
Honestly... if I owned anteaterpestcontrolsydney.com.au and somebody offered me anteater.com.au... I would mortgage my house to buy it.
If I owned anteater.com.au I would have logos, mascots, airplanes pulling banners, uniforms with anteater on the back, biz cards, SWAG... everybody everywhere would know about anteater.com.au
I think that the SEO value of anteater(tiredoftypingthislongassdomain)pestcontrolsydney.com.au is minimal if anything.... maybe even negative value.
I know that my reply was a bit over-the-top... but you should interpret that as being a reflection of my enormous enthusiasm for anteater.com.au.... If I owned that domain I would move to Australia and become the best professional ant hunter in the southern hemisphere!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When creating a sub-domain, does that sub-domain automatically start with the DA of the main domain?
We have a website with a high DA and we are considering sub-folder or sub-domain. One of the great benefits of a sub-folder is that we know we get to keep the high DA, is this also the case for sub-domains? Also if you could provide any sources of information that specify this, I can't see to find anything!
Intermediate & Advanced SEO | | Saba.Elahi.M.0 -
High Quality Domains and what to do with them
Hi, I rus a travel photography business. The primary function of the website is to sell prints, though I blog about my travels on the same domain name as well as a few pieces of content that are helpful to users interested in some of the places I travel to. I do okay with it, but obviously, I am always looking for a way to increase visibility and sales of prints. I own a couple of high quality keyword domain names, that I've been trying to figure out what to do with. One of which is for a city that my prints of my photography are probably best known for. The domains I'm really trying to decide what to do with are basically a www.citystatephotography.com and www.citystatephotos.com, where the city and state are the ones I'm targeting. The question is, what do I do with it? I've seen various ideas from other photographers that have various levels of success. Here are the options I'm considering: Just redirect it to the photo gallery of photos that I'm trying to rank highly for. From what I read on various blogs, this doesn't really do much of anything, but maybe I've read wrong? Create a website or microsite with some quality content related to the city that also links back to my photography website on various places and possibly once in the navigation. I do have quality content I could put up that would be helpful to people from the city besides just trying to get sales. But there's always a chance this will cannibalize my original domain without helping sales, I assume? Spam my photo galleries across two domains. Most of my photography galleries would stay on my main domain that I already run, but the photo galleries that are key to that city would be hosted on that citystatephotography.com domain name. I've seen a photographer from Colorado do quite well with this method. (www.imagesofrmnp.com and www.morninglight.us) He's heavily known for his images of Rocky Mountain National Park and that seems to be his main brand, but all of his non-RMNP travel photography goes on the other site. The two sites look almost identical, though they link back and forth fairly extensively. There doesn't seem to be much in the way of duplicate content either. I've considered this method, but I'm nervous I'll kill what I've already built up if this were to fail. Do nothing with the domains. Seems wasteful, as these domains, particularly the citystatephotography.com domain seems useful in some way. Any thoughts? Thanks in advance!
Intermediate & Advanced SEO | | shannmg10 -
Sub domain on root domain
Hello,
Intermediate & Advanced SEO | | dror999
I have a question that I can't find a good answer on.
I have a site, actually a "portal"/ "directory" for service providers.
Now, for start, we opened every service provider own page on our site, but now we get a lot of applications from those providers that thy want sites from their own.
We want to make every service provider his own site, but on sub domain url. ( they don’t mind… its ok for them)
So, my site is www.exaple.com
There site will be: provider.exaple.com
Now I have two questions:
1. can it harm my site in SEO?
2. if one from those sub domain , punished by google because is owner do "black hat seo" , how it will affect the rood domin? It can make the root domain to get punished?
Thanks!!0 -
Changing Domain
We have an old domain that we have had registered for many years(pinpoint;asersystems.com) and redirected to our regular domain (which is a short version of our name (pinlaser.com). Management wants to switch and use the longer version as the primary domain for branding purposes. I have cautioned against this for many reasons: Need to do 100's of redirects Potential loss of back links Most links will now be 301 redirects and not look natural to search engines. I would appreciate feedback on any and all risks associated with this potential move. Thanks.
Intermediate & Advanced SEO | | Pinlaser0 -
Bought a site with an old domain where to start?
Hi, I recently purchased the site www.forexnews.com. The domain is more than 10 years old and used to have a ton of content and traffic. A couple of years ago it was purchased by another firm who took down all the old content and made it into a news aggregation site. I am going to try and build the traffic back up by adding back original content and leveraging the domain authority that the site has retained. Besides doing some keyword research, building links, and writing original content is there any advice out there that the community can give me on what else to start with? Any resources that you can point me to which talk about this type of thing would also be appreciated. Thanks Dave
Intermediate & Advanced SEO | | fxtrader19790 -
Purchased a high ranking domain and want to transfer my site to the new domain
I recently purchased a highly ranked domain. The link profile is very good and I don't want to lose to many links however I want to transfer my site to that domain. What is the best way of doing this without losing the current rank on search engines? Also how much does the transfer of registrar information impact my SEO?
Intermediate & Advanced SEO | | ydop0 -
Any advice for setting up a Job Board?
Hi- I've got a big client who is setting up an in-house job board, ie. as part of their own site. They are a diverse company that offers a wide variety of roles across the whole country. The software they have chosen to use is not in any way SEO-focused. Therefore I'll need to recommend some modifications to the sitemap created by the web design team, within the time and budget available to me. At this stage I am thinking along the lines of determining the major geographical areas and job sectors and creating summary (landing) pages such as /jobs/california/electrical-engineering which contain any currently available roles for that geo+sector. I've tried to find guidance on job board SEO optimization or even case studies but haven't found much at all. This seems useful though: http://www.jobboardmount.com/cm/features/seo_dashboard Does anyone have any tips or links to useful information on job board SEO? Thanks in advance! Jules
Intermediate & Advanced SEO | | Juller1 -
Exact match domain marketing?
Hi All, I've managed to secure a couple of exact match domains that are closely related to my main site but I'm a bit unsure of how to make best use of them. My plan is to generate revenue by ranking high for the exact match terms, moving the visitor onto the main site to take their details and payment. Naturally I want this satelite site to be very similar so that I can keep the brand continuety going and maintain a smooth transition to the main site. My main concerns however are: Will I get punished for using the same Navigation menu, logo and code as my main site? The navigation menu will link to pages on the main site, and this satelite site will most likely only consist of an index page and about 5 - 10 individual content pages. 2)I want the branding on this satelite site to be the same as my main site. Will I be punished for the difference in branding vs domain name? I know the SE's are unlikely to pick it up because the logo is an image but is there a risk of human editing? I want to link from the main site to the satelite site to give it a bit of a boost and to get through a possible sandbox. If the satelite has numerous links to the main site and the main site is linking to the satelite site will there be any benefit? Never tried to create a site like this so a bit nervous about impacting the main site. Thank in advance.
Intermediate & Advanced SEO | | Mulith0