Interesting keyword ranking issue
-
Hello Everybody,
Thanks for taking the time to read this post.
Without further ado, I'll jump straight to it:
http://www.dataclinic.co.uk is the web site of a UK based data recovery company. Historically the site has always ranked well for popular data recovery keywords in the UK, with page 1 rankings for most things data recovery related. However, lately things seem to have changed for our most important phrase "data recovery".
We noticed several months ago that Google had started to favour the page http://www.dataclinic.co.uk/data-recovery.htm instead of http://www.dataclinic.co.uk/ when a search for "data recovery" (and similar) was performed.
This didn't concern us that much as our rankings remained good. However now, neither of these pages seems to be ranking well when a search for "data recovery" is performed (I gave up at Page 5 - who looks past there when searching?).
I would appreciate your input on this please - especially about the following points:
1. Why have these two pages now seemingly disappeared from SERPS when a search for "data recovery" is performed ?
2. Why has Google chosen http://www.dataclinic.co.uk/data-recovery.htm rather than http://www.dataclinic.co.uk ?
3. Is this just something to do with UK results ?
4. Other sites I would expect NOT to see in the top results have started appearing - despite their link profiles etc remaining poor - perhaps Google is doing a bit of reorganisation with SERPS related to data recovery at the moment ?
5. And perhaps, most importantly - do you think we need to do anything about our current lack of visibility ?? As I mentioned, we've always ranked well, so these results are puzzling... Should search results revert "back to normal" in a day or so, or am I missing something and need to take action ??
Thanks for any input on this - we would be very grateful indeed for you help !
Kind Regards,
Sue
-
Hi Heather,
Thanks for the reply. The page you mention (<cite>www.dataclinic.co.uk/hard-disk-raid-recovery.htm) has had a decent ranking for a while but it is specific & meant to appeal to a certain subset of data recovery traffic, rather than the whole lot. I think I'll just wait for a couple of days and see if there is any change... and perhaps there may be some more input into this discussion too !</cite>
Thanks for your time
Sue
-
I'm in the UK and see the site at position 11 on Google.co.uk with this page <cite>www.dataclinic.co.uk/hard-disk-raid-recovery.htm</cite>
Results change all the time, have you tried different machines, logging in and out of Google, disabling Web History etc?
-
Actually, I don't think so. I mean that my SERP is that different.
Why I think so? I just checked with an independent tool (searchmetrics) which has the rankings of up to 16th of October. So as of October 16th, you're ranked 11, losing 6.
Have you installed unpersonalized SERP for Firefox/Chrome? Maybe it has something to do with that. Even though it doesn't really make sense that personalization filters out your own project.
Even though you certainly know it: Sites that you "traded" places with are datlabs, unirecovery and mjmdatarecovery (new)
-
Hi - Thanks for the input... To reply to your points
1. Hmmm, it seems you are getting different results in Germany... the data-recovery.htm page is not appearing on the UK results....
2. Yes, point taken - would that be the main reason though do you think?
3. It's ok - it seems your results are different to mine, which sort of answers the question
4. Specifically, http://tierradatarecovery.co.uk - in UK results they are featuring very highly on a lot of top keywords - previously they were virtually no where
5. Yes - that's all being done anyway... I think it's probably important not to act in haste only to regret it later.
Thanks again
Sue
-
For me, it is ranked 16 for "data recovery" and it is the page "www.dataclinic.co.uk/data-recovery.htm"
-
Taking this into consideration, disappeared does not apply, even though 16 is really not intriguing
-
Just a hint: document name "data-recovery.htm" as well as 65 keyword mentions as opposed to 23 on starting page
-
I don't understand that one
-
which websites are you talking about? I see strong competition as big names like chip appear, but I guess that's due to me being from Germany.
-
Nobody can really answer that one regarding changing back to what you judge normal. Observe it for a week, then take action. I mean, establishing good back links, optimizing on-page is never wrong - so also not now.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
COPIED CONTENT IS RANKING Above Orignal
Please check following 2 cases https://www.screencast.com/t/fqOJlrfHuNto https://www.screencast.com/t/G6FCaKlH In above case, why original content outranked? Can someone tell me how to stop this copying process done by another site from my website?
Search Behavior | | Janki990 -
Wouldn't it be great to add a visitor intent field in a keyword study ?
Hello everybody, With hummingbird update i think i understand that two pages like exclusive dating website chic dating services which could have been targeted on 2 different pages can now be targeted in a single one.
Search Behavior | | Sindicic_Alexis
In the end google is asking "Well... isn't an "exclusive" dating website the.. same as a "chic" one ? isn't it the same visitor intent which is triggered ? ". I'm building a new keyword study for one of my websites and i'm trying to be more in the "intent" point of view than in the "keyword" one. I've added a new column to my study which includes transactional / navigational and informational dropdown. I think this information is great but i feel that something is missing... I wonder if we could include a column which describes the real visitor intent in the form of a "user story"
http://en.wikipedia.org/wiki/User_story for example : As a visitor i want to land on a page that proves that the company is only working with "exclusive" people.
-> We could optimise this page for all the "exclusive" "chic" "fancy" "elegant" "elite" keywords. Just a thought, i'd be really interested in knowing your point of view. Thanks a lot for your answers 🙂0 -
Google ranks our competitor above us on 1000's of branded queires!!!
Hi all, I have noticed a very bizarre phenomenon in Google SERPs. When I search for a branded keyworks [Product + our brand].
Search Behavior | | ref.price
Amazon.fr appear above us on thousands of results. Google even ranks Amazon above us for queries like [ PriceMinister google plus]. I have tried to ask Google about it but I can’t seem to get an answer. Here is the topic I posted on Google’s forum: http://productforums.google.com/forum/#!category-topic/webmasters/crawling-indexing--ranking/DFvTPr14o_o This seems like a mistake on Google’s side, some kind of semantic association with our two brands! Basically they are sending our customers to our main competitor even though they specifically searched for our brand (PriceMinister). I find the phenomenon quite interesting for the SEO community and frustrating for our company. Does anyone have ideas on this one? Do you think it's a bug from Google? Cheers Oliver0 -
Does Page Load Time Affect SEO Rankings?
I was curious about how much page load times affect rankings. Here's what I did: I put together a lot of interactive media on specific landing pages Time-on-Page from organic visitors went from 50 seconds to average of 34 minutes Bounce Rate decreased by 20% Page Load time increased from 1 second to 6 seconds and at peak times to 8 seconds (on 56KB test) In the meantime the page was re-indexed and re-cached My question is three-fold: Would the time on page give higher rankings for keyword Would decreased bounce rate enhance rankings? Would the page load time decrease rankings? Did anyone do a similar test? What were the results?
Search Behavior | | HMCOE0 -
Better rank VS Better Title Tag
I changed my title tag to encourage a better CTR by looking less keyword stuffed and my rank dropped from #2 to #5. So what do you think is better a title that business name first unlike everyone else who is just keywords first or a more google friendly title that looks like everyone else?
Search Behavior | | greenjoe0 -
Location specific keywords when your not in the location
Hi, I've been reading lots of great stuff on location optimisation and have picked up some new SEO knowledge on this area. Usually I target UK wide terms but this is a new beast for me. From what I have read if you was going after 'Ironing Services Essex' you would setup google places, include your address across your website and submit to local directories using the same uniformed address. BUT what happens if you live in a town 10 mins outside of Essex, your address doesn't contain Essex or Essex postcode on your website, the Google places pin is outside of the Essex area etc, well hopefully you get the idea. Basically Lets say your company is 10 mins from the area you want to rank for, it's easy for you to get into the location and do business but your address is different to the location you want to target because you live in a village 10 mins outside of the area (city) you want to target.
Search Behavior | | activitysuper0 -
A strange issue
We developed this website www.stevenprigge.com When you search for STEVEN PRIGGE in google, the first listing you get is for www.stevenprigge.com, but when you click on it it takes you to some other website. Can somebody tell me why is this happening?
Search Behavior | | KS__0 -
Number of searches for specific keywords
Hi everyone, I am new to SEOmoz and SEO but learning fast. Is there a way within SEOmoz to find out how many people are searching for specific keywords? It is a question I ask myself, "how many people are using the keywords I think I would use to find my products or services"? I've seen other SEO professionals produce reports showing how many searches happen for certain keywords. Thanks James
Search Behavior | | avecsys0