Link building by inviting bloggers
-
Hi everyone,
I'm relatively new to SEO, and I have a question on a link building strategy for a holiday resort I am working on.
The resort has a paintball arena and zorbing facilities at their premises. I want to use this in the link building strategy and the owners have agreed to have an open day for bloggers.
Basically the resort will invite 20 local bloggers for a day to their resort. They get to play paintball, zorbing and get to see the resort in exchange for an honest write up about their day at the resort.
I am looking at asking the bloggers to write about the event twice (Once before, and once after they visit the resort) with a minimum of 4 links to the website.
I want to know how I can identify the top bloggers? What factors should I consider while making a list of 20 bloggers, and how do I measure these factors?
Also, is this a good strategy for link building? And please feel free to add anything else you think I am missing out on, or will help in the link building.
Cheers!
Arjun
-
Good luck Arjun, would love to hear how it all goes!
-
Thanks EGOL.. Point noted.. Not everyone may turn up if at all. Will let you know how this goes after the event. Cheers!
-
Thanks ASR! Yes, will follow your advice and keep it natural - and not put too much pressure on them or focus on links.. Thank you!
-
hmmm......
I don't know how carefully you have thought about this.
**I want to know how I can identify the top bloggers? **
It does not sound like you are very familiar with the bloggers in your area. Maybe you should get to know them well before you count on them to attend something and blog about it twice.
Are there 20 bloggers in your area? Have you ever been on their websites?
If you invite 20 bloggers will they attend? Some might be busy on your open day... some might not like paintball... some might be too old for paintball... some might... you get the idea?
So if you identify 20 bloggers you might get 2 who will show up and that will not produce the kickass blogger gathering that you are planning. If you invite 20 and only 2 show up they are going to write on their blog that nobody cares about your paintball and zorbing.
If you expect to get 20 bloggers you should invite at least 100 and entice them with free food, free beer, gift of paintball guns, free swag and $100 gasoline cards.
-
Agreed on all points - Just encourage the bloggers to do the right thing, and they'll link to you plenty. They don't like being bossed around, and they know what to do (and what you're looking for) anyway.
-
Hi,
First up, good idea but I would be a bit careful about asking bloggers to post 4 links. Bloggers hate being told what to do from my experience. I would just ask them to link through to the resort without putting too much pressure on them.
The idea is very sound but I would be a bit more careful, I have seen bloggers come out and post about "X place" wants us to blog for links and put out a lot of bad press.
However, otherwise I would use opensite explorer to have a look at the blogs you are interested in and rank them against each other, this is what I do and it's quick and easy. Remember your link profile should look nice and natural, so don't try and get too tricky.
Also today's small blog might be the next big thing tomorrow, so there is no harm in getting a smaller blog to link through.
Great idea - just be careful in the execution, bloggers can turn on you very quickly!
A
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anchor text and internal link building very fast
Hey guys, I just posted an article about "Customer Success". After that, I searched in my blog all the articles that contains that keyword and then linked to this new article I want to rank. Is this a bad thing to do, linking all these articles (12) in a row? Also, is it a bad thing to use "Customer Success" as the anchor text for all the articles linking to this new article? I looked for this topic but couldn´t find any. Thanks
Link Building | | amirfariabr0 -
When link building yourself where would you advise are the best places to add links?
Hi I am not having much success with SEO companies so am looking at link building and doing SEO myself. Where would you advise are the best places to add links? Also is it better to add links to specific pages or just to the home page? Thanks in advance
Link Building | | Briggzy0 -
Best way to build inbound links?
Recently I learned that there are links that are nofollow that google doesn't consider part of SEO. I was curious to know and also to help other new users what the community thinks the best practices are in growing your inbound links. Thank you for all the responses. I hope this link has served to help new users recently introduced to SEO and link building.
Link Building | | johnmoon61 -
Guidelines for keyword-targeting and link building?
Hello, Every month, I set a goal of targeting 10 - 15 relevant keywords for my website. I then attempt to boost my site's rankings for these terms through a combination of content writing and white hat, non-paid link building. My question is: Are there general guidelines for keyword-targeting and backlinks? Is it healthy to target 10 - 15 different keywords (or more??) like this per month?
Link Building | | BBEXNinja0 -
Link building - am I too cautious?
The only backlink building I am doing is guest blogging as it seems most other methods have potential to harm rankings in the post panda/penguin era. As mentioned in another post I'm trying to get a strategy for social media that works as I believe social likes/shares are important. What other link building methods can I use that are totally safe? Is it okay to 'buy' a link on botw r examleas theyre editorally reviewed? I'm asking myself 2 questions when acquiring limks. 1. Would I want this link if google didn't exist and 2. Will it bring me relevant traffic. I'm almost scared of link building in case google punishes me. Are there any legitimate methods I'm missing?
Link Building | | SamCUK0 -
Links I am not Building?
Hi All, I check webmaster multiple times on a daily basis, and I noticed some links that I have not worked on and look a bit spammy, is it possible for people to purposely pont bad links in my direction? If that is the case is there a way for me to remove them myself? Also the number of total backlinks are very different in Webmaster and my Open Site Explorer, is this normal? Thanks again !
Link Building | | TP_Marketing0 -
Link building / baiting in the Google zoo
I work for a consultancy, and in the past most of our links have been acquired by giving away privacy statements etc for websites, including a link back in the body of the document, and making it a licensing requirement that the link be kept. We're launchinga new site. We want this one to be whiter-than-white, and would appreciate some advice on the following options. Option 1: no links Remove the links from the documents, and don't require links for the use of the documents. Leave a non-linking credit in the documents. Perhaps ask nicely for links from other pages. Option 2: links on other pages Remove the links from the documents, but make it a licensing requirement that users will link to our site from another page on their site. I appreciate that most won't, but some will. Option 3: retain the links Keep the links in the document, using domain name (with and without http and www) and business name anchor text. Option 4: script the links Use scripts to generate randomized links in the documents, so that no two are the same, but with relevant linking text for the most part. We're risk-adverse with the new site, and it will pick up some links "naturally". We're therefore tending toward option 1, on the basis that it may well generate as many links as option 2. Which of these options would you choose? Are there any other options we should be considering?
Link Building | | seqal0 -
Where do I find the best link building company?
Hi there, I'm trying to find an ethical, honest, link building company. We don't want links on shady forums, or comment spam, or any of that black hat nastyness!. I want links, on proper sites, and I'm prepared to pay for them accordingly. We're also more than happy to write/have written/ quality content that can be linked to. (We already pump out about 15 x 400+ word, optimised blogs weeks) We spend hours on the various social media sites also. So I think the only thing we're really missing now, is decent backlinks and possibly some more long tail keywords... Over to you guys. Paul.
Link Building | | warcom0