How Do You Build Good Quality Content on an E-Commerce Site with over 1500 products?
-
I've been told for a while now that quality is king, and as far as the top level down goes, I have improved the quality of these pages incredibly, working from the landing page down to the categories. Now the problem comes when I know that if I describe each product dynamically with great content, this give the best result, yet doing this on over 1500 products is just a mammoth task for anyone, isn't it? I want a way to have good quality content on each of those pages without writing a million words.... is this possible?
-
To be honest with you Eugene, it was watching Wil's video that spurred this question, Wil does give a solution in one way, but i feel that, his method just wouldnt work for what we do, and we have already actually written all articles for our categories, so its just knowing where to turn next?
-
Get your customers to write content in the form of reviews.
prioritize and do the important ones first
put information on the category pages.
There is no magic bullet, It is a long term process. You will spend hours writing content, and it will slowly pay off over time.
-
I have a client with a similar problem with over 6k individual products on an e-commerce site using manufacturers descriptions.
I think we have decided to 'bit the bullet' and get a resource to start writing unique content on these pages, starting with the most popular and working that way. The initial work will be to add a 'Our View' or 'Our Description' to each product to go above the manufacturers spec.
We also implemented customer reviews for individual products which build up unique and related content.
-
Do you have a link to that vid?
-
I think your problem here is going to be that it will be an almost impossible task to write 1500 different articles. What might be a solution for you is write good articles for each categorie and put the product names with in the articles.
-
hello,
Did you have a chance to watch the first 20 minutes of Will Renolds Preso here at SEO moz...I think its called smoking hot content creation...Or something like that...he has a few ecommerce examples right out of the gate...I have used them already and they work well...So far!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
IP Canonicalization for HTTPS site?
I received an unsolicited SEO report for one of my sites. My site was faulted for not having IP canonicalization set up. I reviewed this carefully. My site runs on Apache, is https and is on a dedicated IP. The mod rewrite rules for Apache all deal with the http version of the site. When I type my site's IP into a browser, I get the the https version, but with a unsecure cert warning as the certificate does not include the IP. Should I implement the http IP canonicalization rule. Another rewrite rule would then redirect the request to the https version?
On-Page Optimization | | FatRodent20130 -
Should product variations be visible individually?
I can't find any information on this anywhere. We have hundreds of configurable products, all with coloured variations. For example, one of our popular selling chairs comes in 8 different colours. Now, should all these coloured variations be visible individually (and have their own url) or only visible when selected from the dropdown? The problem is, when they have their own url it's going to cause duplicate content issues. It's merely impossible to write a different brief for the same product in 8 different colours. The second issue is, if they are visible individually, one colour is going to be shown TWICE to users, one being the simple product and one being the main configurable. I hope you kind people can help!
On-Page Optimization | | Jseddon920 -
Optimizing Product Keywords (that are similar)
Hi Guys Could someone let me know how varied my product keywords need to be? I'm about to add a variety of products to my site, and the only true way of differentiating them is by colour. Brown Hooded JacketGreen Hooded JacketRed Hooded JacketBlack Hooded JacketBrown Hooded Utility JacketGreen Hooded Utility JacketRed Hooded Utility JacketBlack Hooded Utility JacketAlso, am I optimizing my site correctly?Key Word - Brown Hooded JacketMy keywords are included in H1Enigma - Brown Hooded JacketPage TitleProduct Name & Key Word - London - Company NameURL,www.companyname.co.uk/brown-coats/enigma-hooded-jacketBody ContentThe key word "brown hooded jacket" is included and very described within the body of this specific pageImage TagBrown-Casual-Hooded-JacketMeta DescriptionKey word is used, should I choose to opt for this approach?I would really appreciate your help. Thanks, Faye
On-Page Optimization | | Faye2340 -
Content for the Home Page
Hi All, I have a Videos website which contains Videos of all types + Family safe type... The home page has sections and Videos listed. Now for SEO purpose i need to have content? this is what i read in most places. What is the kind of content i can place on a Videos website Home page? I can write about a Movie or actor but that content on Home page would that be of any use? We have a About us page etc to know who we are.. Any ideas please..
On-Page Optimization | | Nettv0 -
Keyword distribution in the whole site
I've been taught during a SEO course that the whole site has to contain the chosen keywords with a fixed proportion of optimized pages, that should be like this: 50% of pages optimized on the most relevant keyword (just one keyword) 25% of pages optimized on secondary kewords (depending on the size of the site, could be a few pages for each secondary keywords) 25% of pages on long tail keywords. the teachers was a very respected SEO professional, but I've never seen this strategy anywhere in other articles or SEO guides. what do you think about it?
On-Page Optimization | | DavideM
It's true that it brings visibility for the top keyword?
does it lead to cannibalization?
what others strategy do you use?0 -
E commerce Website canonical and duplicate content isssue
i have a ecomerce site , i am just wondering if any one could help me answer this the more info page can be access will google consider it as duplicate and if it does then how to best use the canonical tag http://domain.com/product-page http://domain.com/product-page/ http://domain.com/product-Page http://domain.com/product-Page/ also in zencart when link product it create duplicate page content how to tackle it? many thanks
On-Page Optimization | | conversiontactics0 -
Is content aggregation good SEO?
I didn't see this topic specifically addressed here: what's the current thinking on using content aggregation for SEO purposes? I'll use flavors.me as an example. Flavors.me lets you set up a domain that pulls in content from a variety of services (Twitter, YouTube, Flickr, RSS, etc.). There's also a limited ability to publish unique content as well. So let's say that we've got MyDomain.com set up, and most of the content is being drawn in from other services. So there's blog posts from WordPress.com, videos from YouTube, a photo gallery from Flickr, etc. How would Google look at this scenario? Is MyDomain.com simply scraped content from the other (more authoritative) sources? Is the aggregated content perceived to "belong" to MyDomain.com or not? And most importantly, if you're aggregating a lot of content related to Topic X, will this content aggregation help MyDomain.com rank for Topic X? Looking forward to the community's thoughts. Thanks!
On-Page Optimization | | GOODSIR0 -
Checking Duplicate Content
Hi there, We are migrating to a new website, which we are writing lots of new content for the new website. The new website is hosted on a development site which is password protected and so on so that it cannot be indexed. What i would like to know is, how do i check for duplicate content issues out there on the world wide web with the dev site being password protected? Hope this makes sense. Kind Regards,
On-Page Optimization | | Paul780