How Do You Build Good Quality Content on an E-Commerce Site with over 1500 products?
-
I've been told for a while now that quality is king, and as far as the top level down goes, I have improved the quality of these pages incredibly, working from the landing page down to the categories. Now the problem comes when I know that if I describe each product dynamically with great content, this give the best result, yet doing this on over 1500 products is just a mammoth task for anyone, isn't it? I want a way to have good quality content on each of those pages without writing a million words.... is this possible?
-
To be honest with you Eugene, it was watching Wil's video that spurred this question, Wil does give a solution in one way, but i feel that, his method just wouldnt work for what we do, and we have already actually written all articles for our categories, so its just knowing where to turn next?
-
Get your customers to write content in the form of reviews.
prioritize and do the important ones first
put information on the category pages.
There is no magic bullet, It is a long term process. You will spend hours writing content, and it will slowly pay off over time.
-
I have a client with a similar problem with over 6k individual products on an e-commerce site using manufacturers descriptions.
I think we have decided to 'bit the bullet' and get a resource to start writing unique content on these pages, starting with the most popular and working that way. The initial work will be to add a 'Our View' or 'Our Description' to each product to go above the manufacturers spec.
We also implemented customer reviews for individual products which build up unique and related content.
-
Do you have a link to that vid?
-
I think your problem here is going to be that it will be an almost impossible task to write 1500 different articles. What might be a solution for you is write good articles for each categorie and put the product names with in the articles.
-
hello,
Did you have a chance to watch the first 20 minutes of Will Renolds Preso here at SEO moz...I think its called smoking hot content creation...Or something like that...he has a few ecommerce examples right out of the gate...I have used them already and they work well...So far!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
CTA first content next or Content first CTA next
We are a casino affiliations company, our website has a lot of the same casino offers. So is it beneficial to put the content over the casino offers, then do a CSS flex, reverse wrap, so the HTML has the page content first, but the visual of the page displays the casinos first and the content after? or just the usual i.e image the HTML as content first, and CSS makes offers come first?
On-Page Optimization | | JoelssonMedia0 -
Two Day After Starting Moz Pro campaign i experienced Sudden Huge Traffic Drop and My site ranki Drops in my site..Please I need your help
Two Day After Starting Moz Pro campaign i experienced Sudden Huge Traffic Drop and Drops in my site..Please I need your help
On-Page Optimization | | zizutz0 -
What are the Best On-Site SEO Practices before an E-commerce Site Goes Live?
Hello, I’m working on a client’s E-commerce website. This website is not live yet. Before the site goes live, I am curious to know what the best practices of On-site SEO are. Please let me know from which factor should I start analyze? Thanks.
On-Page Optimization | | TopLeagueTechnologies0 -
Duplicate product content/disclaimers for non-e-commerce sites
This is more a follow-up to Rand's recent Whiteboard "Handling User-Generated & Manufacturer-Required Duplicate Content Across Large Numbers of URLs." I posed my question in the comments, but unsure it will get picked up. My situation isn't exactly the same, but it's similar: Our site isn't an e-commerce site and doesn't have user reviews yet, but we do have maybe 8 pages across 2 product categories featuring very similar product features with duplicate verbiage. However, we don't want to re-write it because we want to make it easy for users to compare apples-to-apples to easily see which features are actually different. We also have to run disclaimers at the bottom of each page.\ Would i-framing the product descriptions and disclaimers be beneficial in this scenario, with the addition of good content? It would still be nice to have some crawlable content on those pages, so the i-framing makes me nervous unless we compensate with at least some above-the-fold, useful content that could be indexed. Thanks, Sarah
On-Page Optimization | | sbs2190 -
Blocking Pages E-Commerce Site
Hello, I am working on a site with 1,000's of product pages, some of which do not have inventory in them. Should be blocking these pages in order to reduce bouce rate? How could i manage so many pages efficiently? It would takes weeks to comb through pages to determine which have inventory and which do not. They are also time sensitive as they are live events so dates are always changing. Thanks!
On-Page Optimization | | TP_Marketing0 -
Duplicate content harms individual pages or whole site?
Hi, One section of my site is a selection of Art and Design books. I have about 200 individual posts, each with a book image and a description retrieved from Amazon (using their API). Due to several reasons not worth mentioning I decided to use the Amazon description. I don't mind if those pages rank well or not, but I need them as additional content for my visitors as they browse my site. The value relies in the selection of books. My question is if the duplicate content taken from Amazon harms only each book page or the whole site. The rest of the site has unique content. Thanks! Enrique
On-Page Optimization | | enriquef0 -
Reducing the site's header to get more content Above the Fold
The user bizzer posted the following question on the post (http://www.seomoz.org/blog/guide-to-ads😞 "I've got my above the fold area very light on advertising since Panda. But reading #4 about the "template" makes me wonder if I should go further and reduce the height of my header area and maybe even remove one of my two sidebars, so as to increase the content-to-template ratio above the fold. Make sense?" What do you think?
On-Page Optimization | | rpedri0 -
ECommerce Product Meta Descriptions vs. Product Descriptions
Wondering if using on-page product descriptions as the individual product meta descriptions is a best practice for an eCommerce site? Instead of writing two product descriptions (one regular and one meta), I am thinking if the product copy is SEO rich, we'd be good to use just the one for both purposes. Thoughts? Ideas? Suggestions? Seems that many companies follow this practice. Thanks!
On-Page Optimization | | kennyrowe1