How Do You Build Good Quality Content on an E-Commerce Site with over 1500 products?
-
I've been told for a while now that quality is king, and as far as the top level down goes, I have improved the quality of these pages incredibly, working from the landing page down to the categories. Now the problem comes when I know that if I describe each product dynamically with great content, this give the best result, yet doing this on over 1500 products is just a mammoth task for anyone, isn't it? I want a way to have good quality content on each of those pages without writing a million words.... is this possible?
-
To be honest with you Eugene, it was watching Wil's video that spurred this question, Wil does give a solution in one way, but i feel that, his method just wouldnt work for what we do, and we have already actually written all articles for our categories, so its just knowing where to turn next?
-
Get your customers to write content in the form of reviews.
prioritize and do the important ones first
put information on the category pages.
There is no magic bullet, It is a long term process. You will spend hours writing content, and it will slowly pay off over time.
-
I have a client with a similar problem with over 6k individual products on an e-commerce site using manufacturers descriptions.
I think we have decided to 'bit the bullet' and get a resource to start writing unique content on these pages, starting with the most popular and working that way. The initial work will be to add a 'Our View' or 'Our Description' to each product to go above the manufacturers spec.
We also implemented customer reviews for individual products which build up unique and related content.
-
Do you have a link to that vid?
-
I think your problem here is going to be that it will be an almost impossible task to write 1500 different articles. What might be a solution for you is write good articles for each categorie and put the product names with in the articles.
-
hello,
Did you have a chance to watch the first 20 minutes of Will Renolds Preso here at SEO moz...I think its called smoking hot content creation...Or something like that...he has a few ecommerce examples right out of the gate...I have used them already and they work well...So far!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will it upset Google if I aggregate product page reviews up into a product category page?
We have reviews on our product pages and we are considering averaging those reviews out and putting them on specific category pages in order for the average product ratings to be displayed in search results. Each averaged category review would be only for the products within it's category, and all reviews are from users of the site, no 3rd party reviews. For example, averaging the reviews from all of our boxes products pages, and listing that average review on the boxes category page. My question is, will this be doing anything wrong in the eyes of Google, and if so how so? -Derick
On-Page Optimization | | Deluxe0 -
No product descriptions
Hi all, Wondering if I could get the opinions from other Moz user's on this issue please... A client is building a new online store, it is in the flooring niche, using the drop shipping model. The plan is to launch the site with about 1,000 products and then add more as we go. All good so far (the site is magento based) However, the issue we are facing is down to product descriptions. The client needs to get the site up and running asap to start generating sales but the wholesaler has not provided any product description information for the products - save the size, shape and colour. Can anyone foresee a major issue in launching the website with no product descriptions, from a seo point of view, and then adding the descriptions as we go. Have been trying to establish what Google defines as being a thin site and all the information on the topic is suggesting it is more due to duplicate content where, for example, retailers are all still using the default manufacturer description or have spun the content. I cannot find much which would suggest that product pages missing a description would classify as thing. I am happy to be corrected though. I accept that it would be easier to rank with a good product description but the client is a two person business and it is pretty hard to find things to say about 1,000 different kinds of rugs! Any thoughts would be most welcome please. Thanks.
On-Page Optimization | | daedriccarl0 -
"Turning off" content to a site
One site I manage has a lot of low quality content. We are in the process of improving the overall site content but we have "turned off" a large portion of our content by setting 2/3 of the posts to draft. Has anyone done this before or had experience with doing something similar? This quote from Bruce Clay comes to mind: “Where a lot of people don’t understand content factoring to this is having 100 great pages and 100 terrible pages—they average, when the quality being viewed is your website,” he explained. “So, it isn’t enough to have 100 great pages if you still have 100 terrible ones, and if you add another 100 great pages, you still have the 100 terrible ones dragging down your average. In some cases we have found that it’s much better, to improve your ranking, to actually remove or rewrite the terrible ones than add more good ones.” What are your thoughts? Thanks
On-Page Optimization | | ThridHour0 -
Duplicate Content Again
Hello Good People. I know that this is another duplicate post about duplicate content (boring) but i am going crazy with this.. SeoMoz crawl and other tools tells me that i have a duplicate content between site root and index.html. The site is www.sisic-product.com i am going crazy with this... the server is IIS so cannot use htaccess please help... thanks
On-Page Optimization | | Makumbala0 -
Is it good to have a subdomain with keyword?
Hi, I want to ask do you thing that it is good and necessary to have a subdomain with a keyword in it when the domain doesn't include it? f.e. you have a website named domain.com but there is no keyword in it. And if you add subdomain keyword.domain.com will this bring any benefit?
On-Page Optimization | | vladokan0 -
Changing my site (dramatically)
I am about to do a complete site change. I am going to WordPress. I am ranked #2 on SERPS. Will I lose rank for changing everything on my site? I have 500 pages indexed but I am about to have 30k indexed. It is a real estate site that is switching from a "framed" solution, to a listing indexed solution. If I make good use of my keywords etc (on site optimization) will I be at risk of losing risk just for changing my site?
On-Page Optimization | | JML11790 -
Is duplicate content harmful? Example from on my site
I'm not talking about content copied from another site but content unique to a site being used on several pages. I have a delivery tab that has precisely the same content as another product page. This content is on four product pages and the dedicated delivery page. Thanks
On-Page Optimization | | Brocberry0 -
Duplicate products across numerous catalogues on an eCommerce site
We run a site that contains many catalogues aimed at different markets. Products can appear in one or more catalogues. The product copy etc will be on the whole similar maybe even identical across those catalogues. So I'm assuming these will be flagged as duplicates? If so is there a way to fix this other than completely re-writing the copy for each catalogue?
On-Page Optimization | | TTS_Group0