Hi,
In my view add content in existing PPC page which is ranking in search results and ask PPC team to create a new landing page.
PPC campaign performance won't be derailed by having a new landing page
Hope it helps!!!
Thanks
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Hi,
In my view add content in existing PPC page which is ranking in search results and ask PPC team to create a new landing page.
PPC campaign performance won't be derailed by having a new landing page
Hope it helps!!!
Thanks
Check this latest thread on same topic @ https://moz.com/community/q/drop-in-domain-authority
Thanks
Hi Simon,
From your question it is very clear that you want to get more clicks in less cost but spending more in quite time there is no doubt cost will reduce due to less competition but you will also get less conversion in quite months.
IMO you should bid on peak season and if your budget is tight don't use broad match use only exact match and even if you think exact match is expensive use BMM keywords and add exact match as negative keyword so you can target only long tail keyword.
To reduce CPC best option is increase QS of your keyword.
Hope this helps.
Thanks
Hi,
Add your email as a manager to all clients accounts. That way you will be able to see all the accounts listed under your email when you log into your GMB.
Thanks
Hi,
There are many reasons that can cause Google to remove a page/site from its search index. First you need to review your page’s content yourself. If a site has content that is illegal and harmful, then Google will not include it in the search results.
Check the page with Google Search Console
Google allows webmaster to see how Google sees their websites with Search Console (formerly webmaster tools).
After logging into your Google search console account, there are two main sections where Google will directly inform you what’s wrong with your page.
Hope this helps.
Thanks
Hi,
As you mentioned that you have eCommerce website then you should start with Search campaign & Google shopping campaign.
I don't understand this part "do I work on PLA + Organic or Text + Organic?"
"What percentages do each position get approximately?"
No body can tell you exact or even approx numerical CTR value because that varies for each websites and CTR depends on several other things e.g location setting, daily budget etc. You can only get idea by running Adwords campaign for your website.
Hope this helps.
Thanks
Hi,
I do following steps to target synonym keywords & keywords ranking improve for both keywords (synonym).
1>I do use both keywords in meta title {one keyword - second keyword |modifiers(e.g cheap, buy, best)}
2> I use one keyword that have more search volume in H1 tag.
3> Place both keywords in webpage content and I would suggest you to long webpage content (at least 500 words).
4>I use both keywords as anchor text for getting links and also append modifiers for anchor text variation.
What I have shared above it is my personal experience I hope it helps in your case as well but not very sure because I am not aware of keywords, webpage content , link building methods etc.
Thanks
Hi Alex,
Google doesn't use rel=canonical for images so my answer is no.
https://www.seroundtable.com/google-rel-canonical-for-images-nope-22549.html
Hope this helps.
Thanks
Hi,
For products image alt tag is necessary because It provides Google with useful information about the subject matter of the image. Google use this information to help determine the best image to return for a user's query. So it is really important and every product image must have alt tag
Thanks
Hi,
Yes implementing both will double your conversion so you have to set up either analytics goal and import them into Adwords or use Adwords conversion tracking.
If you want any traffic going through AdWords to be classed as an AdWords conversion, AdWords conversion tracking would be the preference.
If you want only last-click AdWords conversions to be tracked, import from Google Analytics.
To know more on this please check @ https://support.google.com/analytics/answer/2679221?hl=en
Hope this helps.
Thanks
Hi Ben,
Yes Mobile SERPs are different to desktop. Is it different only because its mobile vs desktop? Nope
SERPs are also influenced by your previous searches and a bunch of other things. So mobile serps can easily be different from desktop serps. Of course results may vary depending on industry & keyword.
Let's not forget that the serp layout is different since mobile serps usually cram everything into one column (adwords, map, etc) so ranking #3 can be much better value on a desktop serp vs a mobile serp that has extra things above your #3 ranking.
You can also read this article for more info @ http://moz.com/blog/why-mobile-matters-now
Hope this helps
Thanks
Hi,
IMO you should create a custom error page for all deleted products and redirect (301) all deleted products to custom 404 error page.
I'm not saying that you should apply 301 every time when product's deleted. Ask Web developer to place such condition in coding that will redirect all deleted products to custom error page.
Hope this helps.
Thanks
Hi,
At least not in above case. As you mentioned that you also have rel canonical tag that means you don't want to index query string URL.
Thanks
Hi Danny,
IMO in such case we need to educate the client that by limited budget campaign loosing Impression Share, loosing clicks, loosing conversion.
Having enough budget will allow us to always be shown throughout the day or time we need to be shown. A very strong reason why most campaigns fail is due to the ads not being shown throughout the day since they are limited by budget. This results in lost impression share which means lost clicks, which means lost potential leads or sales.
In short Lost Impression Share, Lost Clicks, Lost Conversions = Campaign Failure
Thanks
Hi Robert,
It's official: Google has decided to kill off Toolbar PageRank from its browser.That means that if you are using a tool or a browser that shows you PageRank data from Google, within the next couple weeks (announced on 8th March 16)it will begin not to show any data at all.
Thanks
Hi Raj,
The [site:] operator returns an estimated count of the number of indexed pages for the domain.Basically, Google displays a small percentage of the actual data because they believe it's not fair for spammers and competitors to reverse engineer someone's ranking.
To get better results try open site explorer (https://moz.com/researchtools/ose/).
Hope this helps.
Thanks
Hi,
1>Please check below link for the possible reason @ https://productforums.google.com/forum/#!topic/webmasters/irDu_HRvTjA (John's responce)
2>Yes search analytics data will affected
3>Yes you have to verify again if sites not verified.
Hope this helps.
Thanks
Hi,
That is not possible in Google shopping because Google stated very clearly that products price in feed and price on website should be equal otherwise account could get suspended.
Once I were showing products price on website excluding VAT and in XML feed inclusive VAT price were showing. Google send me a suspension warning email about that so you have to show the same price in feed and on website including VAT and other charges.
Thanks
Hi ,
There is no rules for h2 and h3 tags as long as they make sense but h1 tag should be use only once.
Thanks
No I'm not saying that I suggest you to best way to track outbound link. If you want to track outbound link for target=_blank Please check Google document below and modify.
https://support.google.com/analytics/answer/1136920
Thanks
Hi Aviad,
I would like to vote for option 1.
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Hi Stephanie,
are you talking about Google AdWords or Bing?
If you are talking about Google Adwords you can use Google forwarding numbers and it is also available in Canada.
https://support.google.com/adwords/answer/2454052?hl=en
Thanks
Hi Leo,
There are only a few directory that actually pass significant SEO value to your sites.
There are few metrics that you have to keep in mind during selection of directory website.
1>Must have good DA
2>Must have good MozRank (because PR has not been updated since December 2013)
3>The stronger the directory domain the better the backlink
Here are few good directories where you can submit your website
Free
========================
1>www.dmoz.org
2>http://directory.r-tt.com/Submit_Site/
3>https://www.somuch.com/submit-links/?TopicID=&CategoryID=
4>http://www.directoryworld.net/
5>http://www.allthewebsites.org/
Paid
=====
http://familyfriendlysites.com/ffStatipPages.asp?stindex=3
Hope this helps
Thanks
Hi,
The below reply is not my own but I believe it is true.
If you getting backlinks from authoritative sites and that sites must be of your niche than it will be a good practice but if you put links on (foreign language) sites just to get backlinks and you not consider that it is of your niche or not than it goes to Black Hat SEO and obviously it will be harmful for your website.
For second point check detailed answer in old thread @ https://moz.com/community/q/does-the-location-of-my-server-effect-my-seo
Thanks
Hi,
In your case best option would be use rel="canonical" and I assume you want to index default URL.
Hope this helps.
Thanks
Hi,
First of all if you pick broad match modifier keywords you will reach broader audience with some controls. I use BMM keywords in my campaign and that is giving me significant number of conversions. As far as QS , CTR and CPC is concerns in my case all are good in my case.
IMO you should create a separate Ad group for BMM keywords in which add exact match and phrase match as negative keywords so your ad trigger for only BMM and keep checking search terms and if find irrelevant search terms add thoise search terms as negative keywords.
You can check it for 1-2 months then you can decide whether BMM perfoming well or not if not you can pause those ad groups.
Hope this helps.
Thanks
Hi Eslam,
Image links pass page rank and have value but text links are an authority over image based links. While search engines will utilize alt and title tags to identify the content of the image your anchor text is still King.
Remember a search engine spider can download an image file, but it can't see it like humans can. A search engine spider however loves and reads text.
Hope this helps
Thanks
Hi
Those are Google carousel results. carousel results are results from Google’s Knowledge Graph.
https://searchenginewatch.com/sew/how-to/2299454/4-google-carousel-optimization-tips
Hope this helps.
Thanks
Hi,
For me it's a very important part of SEO. An XML sitemap creates a hierarchy of your site for bots and search engines to follow. It ensures that the spiders can easily reach all parts of your website and indexes your pages quickly.
Hope this helps.
Thanks
Hi,
from 19th Feb 16 Google to stop showing ads on right side of desktop search results worldwide. Public statements from Google are suggesting that 4-ad blocks are only occurring on highly commercial searches, but I'm also seeing exception.
Hope this helps.
https://moz.com/blog/four-ads-on-top-the-wait-is-over
Thanks
Hi Luis,
I don't use tools to indexed backlinks sooner but you asked for the tools so here is list of the tools
and If you don't want to use the tools please follow all the steps mentioned in the article @ http://bit.ly/1Eu2UUK
Hope that helps you.
Thanks
Hi
Google no more highlights even title but it is a ranking factor, highlights only words in description but that is not a direct ranking factor. So If keyword in url is not highlighting that doesn't mean Google devalued importance of URL yes but Google said on 9th of March 2017 that keywords in URLs are overrated for Google SEO.recently
URLs are a minor ranking factor search engines use when determining a particular page or resource's relevance to a search query.
I personally use keywords in URL.
Thanks
Hi,
Access denied means Googlebot can’t crawl the page. Unlike a 404, Googlebot is prevented from crawling the page in the first place.
To know about access denied in detail please check section C here @ https://moz.com/blog/how-to-fix-crawl-errors-in-google-search-console
Hope this helps.
Thanks
Hi,
There are numerous guide available online and I would like to suggest you two guides/tutorial that I find useful.
https://klientboost.com/ppc/facebook-ad-targeting/
https://klientboost.com/ppc/facebook-ads/
Video Tutorial
1>https://www.lynda.com/Facebook-tutorials/Facebook-Advertising-Fundamentals-2016/466185-2.html
2>https://www.lynda.com/Facebook-tutorials/Advanced-Facebook-Advertising-2016/466186-2.html
Thanks
Hi Michael,
I am sharing four directory list that still have values.
1>http://directory.r-tt.com/Submit_Site/
2>https://www.somuch.com/submit-links/?TopicID=&CategoryID=
3>http://www.directoryworld.net/
4>http://www.allthewebsites.org/
Hope this helps.
Thanks
Hi,
For footer menu I would go for
.
thanks
Hi,
First of all I assume auto tagging is enabled and your Adwords & analytics accounts linked. Now click on Colums>>Modify Columns>>Google Analytics>>Avg.session duration
Hope this helps.
Thanks
Hi,
Yes it works and it is legitimate. Brian Dean (SEO expert) also suggest to do that. Please read 4th point in below link.
http://backlinko.com/17-untapped-backlink-sources
Hope this helps.
Thanks
Hi,
I think I have already answered your query in old thread. I'm saying again you don't need to maintain suffix as you mentioned in your query.
https://moz.com/community/q/does-google-ignores-page-title-suffix
Thanks
Hi,
Pages without internal links are referred to as “orphaned pages,” and they can be a reason for reduced indexation in Google. To determine if your page(s) are discoverable, it’s recommended to crawl your site with a tool such as Screaming Frog. and then search for specific URLs in question.
Using sitemaps has many benefits like easier navigation and better visibility by search engines.
Every site must have at least xml sitemap.
Hope this helps.
Thanks
Hi Becky,
Impression drop is really huge in your case. If you have access of paid campaign dashboard you can check keywords list whose impression goes down.
There could be few reasons
You can check live results by searching brand terms in Ad preview tool. you will find whether your Ads is displaying or not or if displaying at what position.*
If you have any other query please let us know
Hope this helps.
Thanks
Hi Tymen,
There is a same method for all websites to increase DA. Please check below article.
5 Practical Steps To Improving Your Website’s Domain Authority
Hope this helps.
Thanks
Hi,
Option 1 - Brand Name - Primary Keyword | Secondary Keyword
Option 2 - Primary Keyword - Secondary Keyword | Brand Name
Option 2 will have more impact.
"According to Moz's testing and experience, keywords closer to the beginning of your title tag may have more impact on search rankings. In addition, user experience research shows that people may scan as few as the first two words of a headline. This is why we recommend titles where the most unique aspect of the page (e.g. the product name) appears first.
Thanks
Hi,
No, your website will work just fine without a robots.txt file.
Without a robots.txt file search engines will have a free run to crawl and index anything they find on the website. This is fine for most websites but it’s really good practice to at least point out where your XML sitemap is so search engines can find new content without having to slowly crawl through all the pages on your website and bumping into them days later.
It shouldn't go to homepage if mywebsite.com/robot.txt doesn't exist shoud go to custom 404 error page.
Hope this helps.
Thanks
Hi,
There is no such tool exist which can give you exact actual cpc of any keyword because there are multiple factors that decides actual cpc mainly QS and keyword bids.
You can get rough estimate in Google keyword planner tool.
Thanks
Hi,
Did you check them in open site explorer or majestic seo or Hrefs? unfortunately Google doesn't show all its links.It can take a while for new links to be found by Google. They say it can take a couple of weeks but I've seen links that took months to be found.
Hope this helps.
Thanks
Hi,
It does not necessarily use the meta description in the SERPs if it thinks other text on the page is more relevant to what the user has searched for.
Thanks
Hi,
Google cached version showing that 'Jewelry' used in meta title (6th may 2017). It will be fixed when Google crawl your page again. I'm also attaching cached version image.