Hello,

According to Wayback machine, you've migrated your website after April,13.

https://web.archive.org/web/20160413071802/http://www.kanataskinclinic.ca/

We can see clearly that you have changed everything ! Design, photos... So you've changed the UX ! Text is important but Google takes user engagement into account, and if users are not reassured by your new design, you will never get back your positions ! In old design buttons are clearly identifiable, it's more simple to navigate, some menus are youseful like "Why choose us ?"... I think you'd better improve old design and navigation and forget the new one !

bUF4STi VYeFGtv

I think it's better to redirect to the main category page on the new platform. Perhaps they've got some external links that point to these pages. And this will tell to bot that now there's only one strong page instead of several.

Hello,

No problem with these URLs, Drupal returns a 403 correctly because crawlers try to get draft content. Google and other search engines will not penalized you because of that : you can think of cart URLs or account URLs for ecommerce websites that may returns 403 the same way.

Hello,

You may respond to ALL negative reviews and encourage your customers to post reviews on this site. And try to get a lot of reviews from trusted sources like Yelp, Google Local, ... You can also use service like GetFiveStars to improve your rankings and get rich snippet for your home page or product page.

You must carefully prepare the migration :

• 301 all old urls to new ones, for example with htacess. To be sure, you can crawl your website for example with Xenu, and then test if all urls have been correctly redirected
• redirect email boxes
• list your top links with opensiteplorer and ask webmasters to change the links url

Is there a technical problem with OpenSiteExplorer ? (https://moz.com/researchtools/ose)

Since this morning I'v got many errors like this "There was an error getting your data". Try to refresh but doesn't look to work like before...