Both Andy and Patrick have provided great responses, and took the recommendations right out of my mouth!

I agree, LinkedIn is a better platform for you to reach your relevant audience so posting your content there is ideal. Don't worry about posting content that already exists on your website, you shouldn't get dinged for it.

If you do decide to add schematic markup to your website for reviews, ensure you are following the guidelines. These were recently updated and you want ep avoid being penalized for featuring third party reviews incorrectly on your website.

Instead of featuring the reviews themselves, you could features your overall google rating. But if you do this, we recommend making sure you include a link to your Google profile to verify that the rating is correct.

Let me know if you have any questions about implementing the schem correctly!

Hi there,

The bad news is that there's no "right" answer to this question. Search engines only reveal so much about what goes into their ranking algorithms, so it's hard to say what strategy is the best one.

One thing that's for sure, though, is that you want to avoid Google viewing your keyword optimization as keyword stuffing. I would strongly advise against the second option you mentioned (optimizing for several different keywords), because that would mean you'd mention three or four different keywords multiple times, which Google might view as keyword stuffing and/or providing a poor user experience. Both of these things could result in lower rankings.

The safe, and generally effective, bet is to choose one primary keyword that's as specific and relevant to your page as possible while still averaging a decent monthly search volume, and back it up with a secondary keyword that's also extremely relevant but isn't your primary keyword because it doesn't have as high a search volume. That way, you'll draw relevant search traffic to your page without it feeling spammy.

Hope that helps. Happy optimizing!

If someone leaves a review of your business on your Google My Business listing, and you respond to that review, will they receive an email notification of your response to their review?

We are working with a client who has unanswered reviews from several years ago, and though it's best practice to respond to all reviews, we didn't want to respond to reviews from 2013 if the person (who has likely forgot about their experience with the business in question) is going to get an email notifying them of our late response to their review.

Thank you!

Great question! I found this guide very helpful: https://forums.adobe.com/thread/1008278

Key points from this guide:

PDF Optimizer (Learn how to reduce size, remove fonts embedding, remove unwanted data etc)

Acrobat 9

http://help.adobe.com/en_US/Acrobat/9.0/Professional/WS58a04a822e3e50102bd615109794195ff-7 c84.w.html

Acrobat X

http://help.adobe.com/en_US/acrobat/pro/using/WS58a04a822e3e50102bd615109794195ff-7c88.w.h tml

Conversion Process:

To create smaller size PDF, I would suggest to plan it from the beginning. As Dave mentioned- smallest size PDF, you can select this joboption from the conversion dialog box (If you have the origional document word etc.which you are creating a PDF from). This will automatically do maximum part of the job for you. So, try to keep the size lower from the beginning of PDF creation won't give you much trouble later.

Images:

You can also create small thumnails of the images and insert them in the origional document before conversion. do not resize them in the document as it still contains the origional size. Try to compress them or resize them outside the document and then finally insert them.

For example: if the image is 640x480 and you want only 50x50 in the PDF document. Try to resize it using some applications like Adobe Photoshop or MS Office picture manager (comes in MS Office suite) or using many apps freely available online. then finally insert them in the document. If you resize them in the document itself, they will still be containing the origional size.

Along with this, try downsampling the images to 72ppi (using Acrobat PDF optimizer) and use poster images instead of the videos. These images can have links pointed to the videos over website.

PDF Size:

Try to keep the PDF size between 1-2 MBs.

I hope that this helps! Good luck to you

To add on to Andy's advice, imagine yourself using a website--are you more likely to engage in something that has a wall of text or do you prefer to see something that you can interact with as necessary? I'd recommend using your most important keywords in the h2s and using the expandable content areas for UX. That way, you're getting the best of both worlds.

Hi there!

I have to agree with Miriam. Because Google is constantly changing or getting rid of things they offer, I would be weary of building out all your online citations with a phone number that could eventually need to be updated—causing you a lot of headaches until you get this updated across the board.

I would look into setting up some type of call tracking. This will be an easier way for you to determine where users found your number, which location they're calling into, etc. If you're interested in learning a bit more about why we suggest call tracking, check out this blog we wrote about it.

Let me know if you have any other questions—happy to help!

Hi there!

What is the URL and keyword phrase that you are looking at? We'd love to take a look and see if I can help figure this out!

There’s no problem with changing your phone number as long as you change it EVERYWHERE. NAP (name, address, phone number) is a very important part of SEO. Why? Well, search engines like Google take this data into account when determining which cities to show for geo-targeted searches. Some local SEO experts believe that Google and other top search engines cross-reference your NAP info across a variety of websites to ensure your business is legitimate. Long story short: make sure your phone number is consistent across the board. Hope that was helpful!

Hi Ilan Bloemhof,

By using Moz Local you can push out updates to all online directories with the new phone number. The important thing to remember about using Moz Local is that the information needs to match what it shown on your Google My Business profile, so the first step would be going into Google+ and making sure anything that has changed is updated. Once this is done, it will take about a week or so for Moz to register the changes, but once it does you can start pushing this information out to the online directories.

Hope this helps!