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yes you should use both.

You should also have an xml sitemap for video.  I recomend using Wistia if you have a good budget, since they automoatically create video xml.....otherwise use Vimeo Pro, if you are on a budget.   http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo

And an xml sitemap for your blog (Google News xml sitemap) ... if you create lots of articles and want your articles included in Google's news feed. http://www.seomoz.org/blog/how-seomoz-gained-1000s-of-visits-from-google-news

When all else fails, use the disavow tool

http://www.seomoz.org/blog/googles-disavow-tool-take-a-deep-breath

Wow Erwan,

Great info

Yes they have an impact......less of an impact from years ago, but they still have an impact

Heres an article from a test ran on Matt cutts blog.  Somone published an article pointing to mattcutts.com.  Anchor text in the article was "Leasreepressmm"...  A few days later Matt's blog ranked for this keyword.  Proof that article submission still carries a little weight

http://searchengineland.com/matt-cutts-more-proof-google-does-count-links-from-press-releases-158350

Ppc and organic are completely seperate.  I have a client that got hit really bad from panda, so they started ppc while they cleaned up their website content...their Ppc ads were in position 1, while their organic listings were below page 5.  I didn't notice low quality scores, or high cpc, from their Adwords campaigns, so I don't think ppc and organic results are related at all

While many SEOs focus on rankings, looking at Click thru Rate is essential...(a major focus in PPC).

Create a compelling description that will get users to click on your link.  Test out different descriptions and measure CTR to evaluate what works best.  People like FREE stuff...so place "FREE Shipping" or some other compelling offer in the description.  Is this item on sale?  Did this item win an award?  Is it ranked "Best Product" by consumer reports?   You can also search for this product on Google...look at the PPC ads on top of SERP...do the PPC ads have any compelling text?  You can also change locations, to find different PPC ads.

I'm about to create a favicon for my company and noticed an animated favicon option.  I can't remember a major website using an animated favicon, but I use Chrome, which doesn't support them.

Are animated favicons visible on many browsers?  Do they have any impact on SEO?  Does anybody use animated favicons?  Is it worth my time to create one?

I worked on Mesothelioma campaigns for a while.  CPC averaged $100-150/click.  It's literally AdWords most expensive CPC....but a Mesothelioma Lead is worth $10,000 and a settled case is worth $500,000.  That's why Mesothelioma clicks are so expensive.

Keep an eye on AdCenter clicks...AdCenter causes many more headaches that AdWords.

Look at your search query reports..if you see anything outside of the norm, ask for a refund..and then add that term as a negative keyword.  Its usually only broad match that will cause issues...if you don't use broad match, you shouldn't have many problems.  Once again AdCenter will match up 'related' keywords that are not really related....AdWords is much more accurate for broad match keywords.

look at geo ... do you capture ip address on leads or server logs?  look for IPs outside your targeted geo.  If you find them, ask for a refund

If you find any issues, request that AdCenter or AdWords audit your account...I automatically did this every month with AdCenter ..and usually received 10-15% refund every month...and I didn't have to spend lot of time investigating things ...AdCenter did the work.  Do you have a dedicated rep?  this is what they are for.

learn to use the editor...its much faster than the UI.

when you first launch a campaign, you will start out with a quality score of 5....middle of the road.   i recommend starting out with exact, phrase & broad modified match types....leave broad match paused.   broad match will generate lots of impressions that are only 'somewhat related' to your keyword...this will in turn lower you ctr, conversion rate & quality score.

also start out with high bids that keep you ads above position 3.  you want to start out on top of the page and with a high ctr and high quality score.  then as time goes by, you can lower bids for non performing keywords.  its much better to start with a high quality score, than to start out low and work your way up.  this costs a little in the short term, but will benefit you in the long run

landing page experience is calculated from the destination url...however the are 2 destination urls..one at the text ad level and the other at the keyword level.  The reason adwords allows this is to allow flexibility for the advertiser.  For example, you might have 1 ad group for Shoes.  all keywords in this group behave similarly, similar CPC, conversion rate, etc....Keyword  red shoes point to dest url of www.domain.com/redshoes.    However keyword blue shoes point to www.domain.com/blueshoes. You can still have these keywords in 1 ad group, with different destination urls if you set destination url at the keyword level.

Keyword destination url trumps text ad url.

I assume you are concerned with Quality Score, since you are looking at Landing page experience..... You really need to focus on Click Thru Rate, since this is the primary metric used to determine Quality Score.

1st make sure you are tracking conversions.  You can track leads, sales and revenue amount.

Then look at your impression share % for each campaign & ad group.  This will let you know what share of impressions you are currently receiving, and you can derive what budget you should have to receive 100% impression share. Since you are not increasing your bids, you should receive similar performance as you increase your budget. ...CPC, CPA,CPL metrics.

Next step is to improve your text ads..the higher your CTR, the more clicks you will receive, which will increase budget  ...however this will also increase your quality score, and lower your CPC.   Quality Score takes weeks/months to improve, its not an overnight improvement.  Focus on increasing Click Thru Rate & Quality Score and you will increase spend, while your campaigns perform better.

so as long as the content is complete different for each page, Google wont penalize me?

EGOL - Your enthusiasm is contagious!!     I was about to give up on this approach based on the first 2 responses.  However after reading your answer, I'm going to build the pages.

have you considered a 3rd party video hosting service?  Wistia (recommended by SEOmoz) automatically creates a XML Video sitemap for videos hosted with them.  And Wistia can capture email to play video & integrate email marketing campaign (if you want), heat maps, call to action link at end of video & CNAME codes, etc.  A 3rd party video hosting can also ensure quick playback of videos, and you wont receive any surprise hosting costs from your current website hosing company.

Great blog post about this http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo

I have a client who's domain already ranks #1 on Google for  'automotive advertising agency'.  However we want several listing on the first page.  Should I create a few more pages like

www.domain.com/automotive-advertising-agency

www.domain.com/advertising-agency

www.domain.com/automotive-advertising

I'm assuming I can get these pages to rank well, but I'm wondering if Google will penalize us for this.

Is this a good or bad idea?

Acquisio is the best at creating reports, but Marin is the best for performance. Marin has automated reporting, excel and pdf, but not as pretty as acquisio.    If you are spending $200k+ month, I would strongly recommend calling Marin and getting a walk thru of their platform.  My clients experienced a 30% improvement when we switched from acquisio to Marin.  Also look into mongoose metrics, if you generate inbound phone calls.  Mongoose integrates with Marin, so you can track inbound phone calls back to the ppc campaign & keyword that generated the call.   Mongoose integrates with Marin, not acquisio.

The correct keyword is +wedding +photographer.  No space between + and keyword.   acquisio has a great broad modified keyword generator tool.   Just paste your list of keywords into a box, and it will export a list with a + before each keyword.

I've been using phone extensions  for dozens of clients, some generate thousands of calls per month, and I have never experienced this problem.  Are you routing ppc calls to a separate phone number?  I would investigate your own phone number.  How long have you had this number?  Are you sure people are misdialing the adwords phone number? .....or could they be misdialing your ppc phone number?  Did your phone number previously belong to another company?  Try routing your ppc calls to another phone number and see if the problem persists.

Google analytics will place Ppc traffic in the "direct traffic"  bucket if you do not tag your ppc campaigns correctly.  Google Adwords is easy, just enable auto tagging. In AdCenter, you need to make sure that you use utm codes in all of your keyword destination urls...otherwise google analytics will just place this traffic in the direct traffic category.

There was a good blog post about this last month.  http://www.seomoz.org/blog/why-google-analytics-tagging-matters-whiteboard-friday

Ppc does not effect seo results.  However if you do not tag your ppc destination urls, google analytics will place this traffic in "direct traffic" category.  Make sure that you enable auto tagging in Adwords and in AdCenter you need to make sure to use utm codes in your destination urls or this traffic will be placed in direct traffic category. Also since you will be generating additional traffic, you hopefully will be receiving social shares, so you need to make sure that have are tagging tour social sharing buttons, or this traffic will be lumped into dirafik traffic bucket.

Last month there was a good seomoz blog post on this topic.  http://www.seomoz.org/blog/why-google-analytics-tagging-matters-whiteboard-friday