It is important to keep in mind that the Search Visibility metric relates only to the keywords you are tracking, so it isn't exactly correct to say that the Search Visibility score is skewed if you are tracking branded keywords. This is an accurate visibility score for the keywords you are tracking.

You can definitely see the Search Visibility for all of your non-branded keywords by using the filters as you suggested, which will give you a different perspective of your Search Visibility versus your competitors.

However, you could say that, in and of itself, the score is somewhat skewed just by the fact that these are the keywords you have chosen to target, rather than the total Search Visibility for all of the keywords you and your competitors may be ranking for. If your competitors aren't specifically targeting the same keywords you are tracking, you may be ranking better for those keywords, but you may not necessarily be as competitive in the overall rankings for every keyword. Our metrics can only be calculated for the terms you choose to track, so it is really just a view of the keywords you are targeting and not necessarily the full picture of your visibility as a site overall.

Hey Siggi, thanks for the question.

The crawler that Moz uses for the On-Page scores is very rudimentary, so it can only match the characters directly and any difference between the characters on your page and the keyword term will be reflected as no match in the optimization report.

I can't speak to the SEO aspect of the question, but I can say that Google's bot is much more sophisticated than ours, so it is likely that they can understand the similarity of the two terms much better than our On-Page crawler can.

Another thing to keep in mind is that these reports is that we only show these as suggestions based on SEO best practices, but you may certainly find that not every suggestion is exactly what your site needs. It is important to consider what the right things is specifically for your site and to use your discretion when taking these suggestions into consideration.

I hope this helps!

Hey Radi,

The link metrics section of your campaign pulls from our Mozscape index, which updates about once a month.

Most new sites and links will be indexed by our spiders and available in Mozscape and Open Site Explorer within 60 days, but some take even longer for a variety of reasons, including the crawl-ability of sites, the amount of inbound links to them, and the depth of pages in subdirectories.

Just so you know, here's how we compile our index:

• We grab the most recent index
• We take the top 10 billion URLs with the highest MozRank (with a fixed limit on some of the larger domains)
• We start crawling from the top down until we've crawled 180,000,000,000 pages (which is about 35% the amount in Google's index)

Therefore, if the site is not linked to by one of these seed URLs (or one of the URLs linked to by them in the next update), then it won't show up in our index.

We update our Mozscape Index every 4-8 weeks. Crawling the entire Internet to look for links takes ~2-4 weeks, but our crawlers are always collecting data. When we need to put the index together, we grab all the data they have collected and start processing, which can take up to 3 weeks to determine which of those links are the most important.

Mozscape focuses on a breadth-first approach. This means that we almost always have content from the homepage of websites, externally linked-to pages, and pages higher up in a site's information hierarchy. But deep pages that are buried beneath many layers of navigation are sometimes missed and it may be several index updates until we catch all of these.

If our crawlers or data sources are blocked from reaching those URLs, they may not be included in our index (though links that point to those pages will still be available). Finally, the URLs seen by Mozscape must be linked to by other documents on the web, or our index will not include them.

I hope this information helps! While the site and links may not be indexed yet, give it some time - maybe we'll see them in OSE next month!

So glad I could help!

Eric and Andrew are both right on this one; PA can definitely be higher than DA in certain situations.

PA is a measure of how likely a page is to rank against any other page in our index, while DA is the same thing for a domain rather than just one page. You can definitely have one page on a domain that ranks well while all of the other pages aren't doing so great.

Both DA and PA are calculated based on a large number of metrics so, while they aren't mutually exclusive, they aren't directly correlated either. DA is taken into account when calculating PA, so a low DA could bring down a high PA a bit, but it doesn't negate all of the other metrics that would make the PA high.

I hope this helps to clear things up!

Hey Jeremy,

I took a look at your campaign and it looks like Lynn's suggestion that Javascript may be blocking the crawl is correct. Unfortunately, our crawler isn't sophisticated enough to parse Javascript and all of the links from the homepage are hidden within the Javascript navigation so we aren't able to find them to crawl past the homepage. I'm afraid it looks like our crawler isn't compatible with this particular site.

I apologize for the inconvenience this causes! Please let me know if I can help you with anything further.