Questions created by ChristopherGlaeser
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A truly useful directory
Many directories on the net are just spammy annoyances, but some are quite useful, particularly when someone has really put some effort into a niche market. But how can Google look at that favorably? I would be willing to invest the time to put together a directory for our niche market, but if someone uses our directory, they would come to it, find the link they are searching for, then click and leave our site. They would visit one page on our site, and not stay very long. Is it possible to create and maintain a compelling directory and get credit for doing so? Of course, we would not have any spammy ads cluttering the directory, so that may help. Anything else? Best,
Content Development | | ChristopherGlaeser
Christopher0 -
Brand keyword is on every page
Suppose a website is devoted to a selling a modest number of products that are sold under one brand name. For example, the site might have product pages for Chevy Camaro, Chevy Suburban, and Chevy Volt, and many other pages related to Chevy. Chevy is in the domain name and on virtually every page. Competitors are also selling Chevy's and you want to rank well on the keyword "Chevy". One SEO rule is limit a keyword to one optimized page, and if it appears on other pages, minimize the use of the keyword on other pages, and pass links to the optimized page. However, it can be really challenging to write prose without using the brand name, particularly if the brand name is of the form "brand training method" or "brand learning center". The other pages can't say "training method" or "learning center". They need to say "brand training method", etc. What are the tactics to rank for a brand name when it appears on virtually every page? Best,
On-Page Optimization | | ChristopherGlaeser
Christopher0 -
No follow from a national newspaper
A national newspaper wrote an article about our product and included a link to our site. I'm sure that's a good thing, but what exactly are the benefits to our site when they use a no follow? Best,
Link Building | | ChristopherGlaeser
Christopher0