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I think that too much thought is often put into these situations.  If the charity is a good one with an agreeable mission and money is available then support them.   Head-to-toe SEO evaluation and pedigree sniffing transforms a donation into a conditional decision and a that makes the link purely manipulative. If these types of analyses move upstream then charities will start doing tricks to manipulate DA so that they are more attractive to donors who are trying to game Google.

Looking for the win-win situation..... we can be 100% confident that Google is not probing the DA of websites and using that information to calibrate the power of outlinks on charity sites.  So, the course of action that is best for all is to donate the money and spend the research and decision-making time preparing to write a new article for your website.  That gives you two good deeds.

I hear it's good to have similar named domains to redirect to main sites and is good for seo!

A lot of people who write about this type of information are poorly informed.  In my opinion, you are listening to the wrong person.

I agree with the opinions given by Dirk and Andy.

I normally don't chime in like this when great advice is offered, but in this case, I think that it is an important thing to do because the advice here is so different from what you read elsewhere.

Only 31 pages?

Just do it.

If a site has a Panda problem or the potential of a Panda problem, then time is very important.   The best thing to do is to quickly noindex all of the thin pages to get them out of the index.   That will allow the pages that remain in the index to be as strong as possible, avoid Panda, and recover

After that you want to get the noindexed pages back into action as quickly as possible so that you enjoy the traffic and income that they produce.  If yours is the kind of content that can be outsourced and still retain quality then it might make sense to outsource that work and get those pages back to earning money right away.  The quick return to action of those pages will fund the content development.  If you are the only person who can do that writing and have limited time, then I would write the most valuable ones first, one-at-a-time properly, to avoid thin content on the site.

This company has lots of similar sites with similar format. All use the chat system, with same operators. Some sites say they are in China, others say they are in India. They know exactly what they are doing. They have been doing it for years. They are flooding the web with your brand name and your products with the hope that it will bring traffic. They steal content to make their sites and are probably knocking-off your products or after your brand delivers visitors they try to sell them a knock-off of your competitor's product.

Should I still try to rank my page even though the image is ranking as the first image displayed in the google results.

Absolutely YES.  I have lots of first image in the SERPs and first listing in the organics.  Both of these bring traffic.  That traffic is generally not as valuable as traffic from organic web search but you can still make money from it.  (Visitors to Google image search are given the option to view your image or visit your page.  Sometimes when they view your image that viewing is done on Google's website, sometimes the visitor is moved to your website.  Google is known sometimes to frame your website within Google image search.  Google changes how image search works from time to time and some of their configurations produce almost no traffic for the owner of the image.)

Will this count against me by Google if I do?

Absolutely NOT.   It may actually increase your opportunities.  You then have great content from web search and great content from image search.  They should want to show that page to everyone!

Or should I try to make the image being ranked more enticing for google searchers to try to increase traffic?

Absolutely NOT.   Get two images on that page and attack with both.  Three would be better.  Four or five, better still.

As in other things, much of this depends upon how much time you have to spend on it, how valuable the traffic might be and whether you are reaching for the competitor's throat or farting around. 

Google the hidden text.

I would not use a .co

I would use anyold.com before a .co

This preference of mine is tied to the fact that the average person has never heard of .co and will instead think that you mean .com.

If you use gold.co then lots of people, visitors who you earned, will visit gold.com.  You will make them rich by all of the traffic that you will send.

If this is a group of blogs and those blogs link to a network of clients, that is a spiderweb of links that might be identified by google as manipulative.

Does anyone want to comment on the interlinking strategy?

I don't like it.  Your comment (below) would send me running if I was one of your clients.

** I have a pretty good PBN network of my own real websites for clients that I have ranked to page one. **

Google hates blog networks.  They take them down regularly.  Sites that participate in them by receiving links get Penguin penalties that can toast your site for a yearf or longer.

Your clients might see their sites demoted so low that they get almost no traffic.  Then they will be stuck with $5,000,000 in merchandise, a warehouse with a $15,000/month 5-year lease, and 12 employees that are fired.

That's my comment.

If you are writing content with the intent of appearing in the search engines for work opportunities in specific locations they you should focus on local.   An example would be "product photography in London".

However, if you have the ability to produce content that is competitive enough to rank well nationally or globally for broad topics, that content can increase the strength of your site in local search.  And, if you can generate significant traffic, that traffic can be monetized with adsense, product sales, direct ad sales, remote consulting, or jobs that you travel to complete.

I live in the United States and have a license to consult in the state where I live.  However, I have written content that ranks for industry keywords in local communities across the United States.  I run Google Adsense on those pages and local businesses (and many other types of businesses) use Google Adwords to place ads on my site.  I make far more from those ads than I could possibly make from full time consulting.

ADDED:  If you use Google's DoubleClick for Publishers ad server, you can control who sees your ads based upon their geographic location.  If you don't want to show ads to visitors in your local service area, they can be blocked.  At the same time, you can display Adsense ads to visitors from outside of your area or directly sell impresses to local businesses in other areas when visitors from those areas visit your site.  Advertisers using Adwords can do the same from their side.

Some additional thoughts....

If I was going to do this myself, I would put the detailed article on my own site.

Then, if I have ten top quality sites who will accept the infographic with a short article, I would write ten unique introductions that will appear above the infographics on these other websites.  And, I would write ten unique conclusions to the infographic that will also appear on these other websites.  The conclusion would be followed by an invitation to visit my site where more detailed information can be obtained.

Another way to do this, which I believe is superior, is to give the full article with infographic to the ten top-quality websites and have them implement rel=canonical back to the full article page on my site.

I believe that popularity in image search has an impact upon rankings in websearch.  So, if you have produced a unique image that is more popular, then you will benefit from it.  But, if your unique image is not popular then the effect will be neutral.

But what else should we do?

This is a bit of a rant, but I am confident that infographics are better accepted by certain types of people.  If you are offering it as publishable content to people who run carefully curated websites, they might be more receptive to an article, or an article with an infographic.

I am offered lots of articles and lots of infographics.    So far, without exception, I've found that infographics are poorly-done work sent out by linkbuilders who want me to link to their manipulative website.  I have not published one yet.  However, 20% of the articles that I receive are from enthusiastic people who have interesting ideas that they would like to share with a relevant audience.  They are not asking me to link to a landing page where they are thumping their chest and calling out like Tarzan.  Their website is often full of wonderful content.

Another thing is that publishing an infographic gives you a thin content page. The only thing that the creator gives you is an image and a link.  These might cause Panda or unnatural links problems.  On the other hand, an article gives search engines lots of text to index, those types of pages generally rank well and pull in traffic from the diversity of keywords in the article.

An infographic is like half a pair of pants.

So, I would tell the attorney that you need a full-scale article.  An article that spares none of the details and does not hold back any of his expertise.  An article will rank in the SERPs better than an infographic.  An article will be crawled and present to Google all of the juicy phrases, words and details.  Those are what you need to pull in lots of long tail search traffic.

Most infographics are thin on details.  When highly interested people view them, they go away with more questions than answers.  The real gold is in the details.  Anybody in your space who is influential and expert wants nitty-gritty details.  That's what they will talk about, point to, start conversations about.  That's why I would want the article - or at minimum, text commentary to go with and be referenced to each frame or scene in the infographic.  Lots of people will appreciate that.

All of the above was kind of a rant... but if you have a real expert, who knows what he is talking about, and creates an infographic that displays well when I shrink it to fill my website, doesn't require me to link to a spammy manipulative website, and is accompanied by a expert article that covers all of the details..... then you know that your client has brought a rare constellation into alignment.

I would be hesitant to contact influential people with "infographic" in the subject line....  They might have a bad opinion of them like I have developed.   A provocative quote by the authoritative author might hit their ear pleasantly... and a sample of the article's content might entice them to read it... and you can let them know that an infographic is available if they would like to use share it.

That's my biased two cents.  You can get more from  people at moz talking about infographics.

I believe that you and your client have more information about this than anyone.

The combination of naked, shaman, EMF detectors, orgone accumulator pucks, hoes, freaky sex, etc. will strongly attract a certain type of customer and at the same time strongly limit the appeal of this business.

The average ecommerce guy isn't going to understand this business.  For that reason, any specific advice that you get from him or from me will not be well-informed.

So, if your client has any history of success, I would suggest studying where that success springs from, and then model the Facebook movement after that.  Or, identify similar businesses that appear to be successful and learn what seems to be working from them.

In short, I would find working models, try them, tinker with them, discover if any of them work.

The main thing that an exact match does for me is that it provides "mental energy".  If I own Baloney.com I am going to be all about baloney and post plenty of baloney every day.  Mental energy is the most important weapon that I have.

**How would I check the URL for any bad linking or history? Run it through Moz? **

I would use archive.org to see if there has been a site on the domain.   If a site has been on it I would use tools to look at the backlinks and sniff the quality and depth and uniqueness of the content.

The three words bother me.  I can't think of very many that are pure product categories....

CoffeeMakers.com..... ElectricDrills.com..... (coffee makers is a lot better than electric drills because  anyone who buys a coffee maker is going to buy coffee over and over again.. but a lot of people who buy electric drills will not spend much on accessories and will not buy another new drill for a long time.  The business value of the domain is really important.

Most of my websites are on EMDs.  Things like coffeemakers.com and widgets.com.  I believe that they make your site easy to remember and they give you a slight boost in the SERPs.  I also think that they help convert sales.  They are not going to make up for bad prices, sloppy content or anything you might be lacking.  But given that what you put forward is good, I think that you will get a better conversion rate on an EMD like "coffeemakers.com" if your site is all about coffee makers and you are very competitive in that space.  I think that you get a little more credibility than you earn with an EMD.

Lots of people are going to disagree with that.  They can have their opinions and I can have mine.

The asking price is $42k for a site that is a keyword that gets 60k searches per month.

You used the word "site".  To me that is very different from "domain".  Are you getting content, rankings, and a history?  Or, are you buying a naked domain?  Big difference.

You said it gets 60K searches per month.  Where did that data come from?  Are those 60K searches pure or is disambiguation needed (such as Java=coffee, Java=island, Java=programming).  How pure is this three word keyword.

You used the word "brand".  To me that means "trademark".  Is the EMD free from any words or phrase that might be infringing?

Also... what is the history of this domain.  Have previous owners gotten into panda, penguin, unnatural link, spam, or other types of sin that could hang over your success?

Finally... is this domain in a niche where there is money changing hands and where a real business can be supported.  Do you have the ability to pull off #1 rankings without this domain.  You don't want to be an old fart like me taking on LeBron.  Just like fancy clothes are not going to make you a banker, a fancy domain isn't going to open any doors.  You still gotta pull off the rankings.

All of this is nitty-gritty stuff that you want to have straight before you spend serious dough.

These links could be helpful or harmful.  Google says that they don't like site-wide links, that they don't like keyword links.  You can listen to Google or take your chances.

A lot of designers believe that these links drive business.   The question is how much business do they drive away because website owners don't want keyword anchor text links in their footer.   The design agency wants two anchor text links, the SEO wants his anchor text links, a logo person thinks he needs a link.

I believe that a lot of website owners, who have seen their friends, or maybe one of their own websites get whacked for penguin, unnatural link, etc. penalties and be sunk in the SERPs for over a year, are now either afraid enough or smart enough to realize that a bunch of site-wide, keyword, money term, do-follow, anchor text links in their footer isn't "best practice" for the owner of a website.

Can you name any SEOs who post intelligent content here at Moz who have two money-term, keyworded, site-wide, do-followed, anchor-text links in their footer pointing to a design agency?

Added:  Just placing "Web Design by Egol" in the footer, without a link, may have positive SEO value.  It is a mention of your brand with no link and visitors who see it and want to get in contact with you can simply search using those words.

I have lots of images on my websites that are popular in Google image search.  These images are often grabbed by "image directory" sites.  The goal of many of these image directory sites is to display your image, or simply link to it, and hope that it gets picked up by image search, which will then result in their site getting attribution for the image and traffic referrals from image search.

We don't allow other sites to use our images, have them marked clearly with copyright, and have cautions about unauthorized use on our own website.  So, if our image on their website appears in Google image search, we submit a DMCA complaint to google and a copyright violation complaint to adsense.  This usually gets the image kicked out of image search and the adsense ads turned off on the offending page.

We submit DMCAs weekly or even daily if there are a lot of active infringers.  Caution.... don't submit DMCAs or complain to adsense unless you are certain that they are not making a fair use of your image.

You can do that.  No problem.  It will be best for wholesale customers.

My comments are designed to be best for retail rankings.  If my connections to wholesale customers are poor then I would use your method.  If my connections to wholesale customers are strong them I would do what's best for retail rankings.  It is simply a matter of choice.

I might also send out some... "Tell a Friend" email messages to past clients.  They can then forward these to friends who may or may not have purchased in the past, but it will get them nice savings on their first purchase from your new domain.

I would make these offers so good that I don't make much money on them.  This is just to get new people to the new domain.  I would send them out in batches so my employees filling orders will not be so swamped that they will have trouble giving their normal fast service.

It would also be a good idea to plan and announce the move. This can be done by:

1. email and mail to important retail and wholesale clients.

2. before redirecting pages the old domain could include obvious messages to retail and wholesale clients, thanking them for their support,  letting them know about the schedule of the move, and asking them to bookmark the new site.

3. inserts in retail shipments

4. special advertising before the move

5. special advertising and email after the move that gives old customers a nice discount when they make their first purchase on the new website.

Personally.  I would not use metarefresh.  I don't know how Google will treat it.

If I wanted to keep as much power as possible on the retail site I would have a plain page with my full internal navigation on it.  It would also have a very clear message for wholesale visitors, that gives them as much time as they need to read, change their directories, and leave by their own action.

OK... thanks for the details.

In that case. I would build newretaildomain.com.   Any pages that have equivalent or near-equivalent content on currentdomain.com would 301 direct page-by-page to newretaildomain.com.

All existing wholesale pages on currentdomain.com would 301 redirect to a new page on newretaildomain.com that explains your new wholesale website and has one outlink to newwholesaledomain.com.   This page will keep all of the power of the wholesale pages on your new retail site, which must be competitive in the SERPs.

This maximizes power of newretaildomain.com and directs anyone who follows links to old pages on currentdomain.com to your new wholesale website.

This would be accompanied by multiple email and snail mail announcements to all wholesale clients.  Sales agents would be trained how to transition.

If this was my biz and currentdomain.com is an appropriate domain for selling retail then I would start a brand new wholesale website and give it one link from the "about us" page on currentdomain.com.  Any wholesale pages on current domain would redirect internally to the "about us" page.  This keeps all of the power of currentdomain.com intact and does not divide it up.

For a small retail site, my content strategy hits three areas.

1. Customer Questions:  These are questions that we are frequently asked by our customers. They often arrive by email or phone and can be complex to answer that way.  So we write an article, clearly illustrated with photos and sometimes video and place this on the site in a content library.  Over time this library will: A) reduce the number of emails and phone calls that you receive, B)  allow you to answer the same question in the future with a link (which makes you look prepared and professional - and it saves time), C) it gives you a large customer-oriented website that gives you credibility in the eyes of a visitor, and, D) this library will pull a lot of traffic from search.

2. Basic Product Line Content:  This is just basic info about the products that you sell.  Their history, instructions for use, advanced uses for experienced owners, how to fix them, how to select them, new products, industry trends.  This library should keep you busy for years.

3. Surprises:  This is content that your visitor does not expect.  It communicates things that they should know but they never thought to ask.  Cool and novel things that customers have done and shared with you.  How products have been used for community benefit.  How charitable, educational, elderly, children's and other groups have used your products.  Feature customers who are doing great things.

Every industry or important product line provides many opportunities to prepare all of the types of content above. When I hear people complain about boring industries, I know that they are just not into what they are doing.  I don't sell manure or dirt but I know that I could produce awesome content for either of them if that was my biz.

Yes, that is what I would do.

Maybe its a radar test. 

Lots of people saw traffic drops on the 14th because North American universities are into finals and semester break.

However, this morning most of my campaigns on SEMrush, spanning several very different industries were jumping all over the place.  I went out and looked at the SERPs and didn't like 'em - even where my sites were up.  So, if Google is floating new results out there today, I think that they are going to yank 'em back or adjust.

I would keep collecting reviews.   I would look at the stats to see if visitors are digging into them.  I might increase the number on a page.  Ten is really low.

they want to do 60 posts a month, one for each city each week (14 cities), so I'll be on the hunt for how to write this many posts without writing duplicate content, but that's for a different question.

If this gig was offered to me, my first goal would be to see if someone should upset the apple cart.  My hunch is that they are wasting their time.

It sounds like they have a ton of light weight content on this website.  If they want 60 blog posts per month a person could not generate anything but mindless prattle.   So, I would get into the analytics to see just how much traffic all of that past content is pulling in from Google. Then, how much of that is from client's target market.  I bet people there will be really disappointed.

I bet it will look like this..... "During the past 12 months the entire mass of these blogs pulled in just six visitors from search and all of them bounced.  They probably are not getting any sales or traction out of this content.  Nobody is sharing it.  Nobody is talking about it.  Everyone who lands on it leaves.

I'll probably get their attention when I give them the news.  I'll either get the job or I will be on my butt, on the concrete, in front of their San Francisco life insurance office.

You don't earn great rankings or traffic from Google by publishing a ton or rubbish.  You get great rankings by publishing a few ounces of gold.  If I get the job the strategy will change from rubbish to gold and we will publish a dozen posts per year.  We will also restructure the website away from subdomains and into folders.

• salivating *

Man.... I would prospect through those reviews, categorize them... and publish them on pages by category, with each category being a keyword with volume.

Maybe I would write short articles by category and use the relevant reviews as a sidebar enhancement or as call-outs in the body of the article.

This could be a gold mine... holy shit...

Great to hear you are setting up SEMrush.  I hope you like it.

I check it every morning and when I see green on my projects it gives me energy to work all day.  SEMrush isn't cheap but the energy that I get back from it powers me to a lot of money.

Yesterday and today visits to a couple of my sites are taking a small decline.  But, it is not my rankings.  It is being caused universities in North America being off for semester break or taking final exams.

Google remembers links for a long time.  Sometimes a month to many months.

Junk links to weak pages can persist for a very long time because they are the least frequently crawled.

I use SEMrush and check it every day.

It allows me to make projects (keyword categories).  Each project folder can contain all of the important keywords for that category.  This is really nice because I work on lots of projects and I can group those keywords together.

It also saves a history of the ranking for each keyword over time.

It also allows me to watch competitors and compare their rankings and rankings changes side-by-side with my own.  I know which competitor is moving up or down the SERPs before they know they are moving.

A lot of people talk about their "visits" going up and down.   It can be difficult to tell exactly what Google did, if they did anything to alter the number of visits that you receive.

Google can change their ranking algorithm and that will raise or lower your position in the SERPs.  That will influence "visits".  You can monitor your rankings using Moz tools, or SEMrush or many other services.

Google can also change the format of the SERPs by including more ads above the organic SERPs, including shopping results, including image results, changing the local pack.  These can influence "visits" with no change in rankings.  And, the amount that format changes can influence your "visits" is far greater than a change in your rankings - especially if you are ranking on the first page of the SERPs.

"Visits" and "rankings" can both be changed when your competitor's site or your site is moving up or down in the SERPs because they are stronger, more popular, or the opposite.  This type of change is normal.  I take positions away from my competitors all of the time.  Google didn't do anything to them but their rankings and visits were changed because I am working to take turf in their niche.

So, anytime people are talking about a change in "visits" or "traffic" you can't know what Google has done or even if Google has done anything.  To figure out what's happening here, you gotta go out and snoop the SERPs.

Half of the chatter on forums about "updates" is done by people who are watching traffic, and not considering SERP format or competitor actions/inactions.

I have a domain that has been on the web for a long time.  It has hundreds of thousands of these links.  If you visit the pages where the links are placed they are rubbish directory-listings or mashup pages that contain paragraphs grabbed here and there from sites across the web.  The websites that host these pages are spam.

I have never disavowed any of them.  I don't worry a bit about them.  The only thing that I have done is add code to my htaccess file that strips parameters off of them.  Google has a service in Webmaster Tools that allows you to exclude parameters, but I'd rather handle it myself with htaccess than rely on Google to do it for me.

I agree with Russ that the anchors are not going to be indexed separately.... but I believe that those anchors are kickass page optimization that is second only behind the title tag.  More info here.

How do you rank a site in a very competitive market?

1. Spend time learning about the market, its products, their uses, their problems, their customers, maintain this effort as long as you are working this industry.

2. Concurrently, be working on a website that shares all that you are learning about the products, their uses, the problems that they can solve and the problems that come with them.  Share what people want to know, share what they need to know but don't know that they need know.

3. Plan to be on this journey for at least several years.

A lot of marketers would benefit if they pulled their energies out of the "marketing cloud" a few times a year and invested some time in their content area.  Most industries have numerous trade shows, conventions, and other gatherings where you can try out new products, talk with manufacturers, meet retailers, attend presentations and more.

Depending upon your industry, these can ranges from small events that occupy a single building - to enormous events that fill every venue in a good-size city and with courses, boutiques, demonstrations and more filling half of the available hotel space and even parking lots.  They are often attended by people from all parts of the world and from every stage of the industry pipeline, from design, materials sourcing, manufacturing, distributing, retailing and even the consumer.

These are the places where you learn about trends, problems and opportunities in the industry.   They are where you get the real industry-stuff that you need to be competitive on an intellectual and practical basis.  Attending these events should cure your "boring industry" mindset.  You should return to your office with a suitcase full of samples, literature, swag and other booty; a camera full of great photos;  and a mind full of great ideas for producing creative, current, competitive, content.

Added:  This morning's Moz Blog had an article by Ruth Burr Reedy.  While reading it I remembered that she wrote an article about "how to build links in person" a short time ago.  Attending meetings in your content are is a great opportunity to follow her advice.

Have you analysed where those links are coming from?

Yes!   And what they are pointing to.  If they are pointing to rubbish, that is another indicator that they are bad.

**I was under the impression that the tools here were designed to help alleviate some of manual labor.  **

In my opinion, the tools on Moz are best suited to monitoring your progress and giving you objective assessments.  They are not going to move you up the SERPs.

Moving your site up the SERPs takes effort from the webmaster (or whoever is hired to do that work).  That effort is all about making a better website.  There is a lot of valuable information on Moz to guide you with that work.  Most of that information is free.

It sounds like you are looking at a product page, where several different products or different types of products are displayed in a grid.

Those types of pages can be optimized for the query.  That might be enough to raise their rankings in weak competition, but if you are in strong competition their overall rankings are usually determined more by the strength of the domain and its populartiy rather than by the optimization of the page.

I would work to produce great content about these products that is excellent enough that people will share it, link to it, talk about it in other parts of the web.  If you can achive that, links from those content pages into the product grid pages can deliver traffic and transfer power that can help these grid product pages to higher rankings.

If these product pages have very little text now, higher rankings might be obtained from increasing the amount of text on them.  However, on-page improvments will only have a major impact if you are up against easy competition.  When you are in intense competition, those pages will either need to be on a powerful domain or have links or other off-site support to move them up the rankings.  These can be dangerous to acquire because google is becoming better and better at identifying contrived links.

** Where would those with more experience suggest we start looking?**

Honestly, I would stop looking at metrics and start looking at ways to make your website better answer the query and better deliver what your visitors are seeking.

The metrics give no information on how to improve your rankings.  They are simply a guess at where you would rank using data that is different from what google uses.  Sometimes a good guess, sometimes a bad guess.   Go out in the SERPs and look at the rankings and look at the metrics. Do that over and over.  Make up your own mind how good they are at predicting rankings.  Watch Q&A and see how many people come in here asking the same question that you asked.

If you want to improve your rankings, begin by looking at your title tag, be sure it is description of your page and what your visitor really wants for that query.  Then look at your page and see if it delivers excellent information to answer the query - and lives up to your title tag.  If it is not the best at answering the query - clearly, completely, easy to understand, and well-illustrated, then put your work into that job.

You probably know better what answers the query than any information that metrics will provide.

After that, some things will be beyond your control.   A big popular site like amazon or wikipedia is going to win all ties, all close races and a lot that you will never understand.

If you have a small or a newer site that has not become popular, then time and promotion will be needed to become competitive with similar-quality content on stronger, more established and popular domains.

There is a good example of "table of contents" links in this Moz Blog article by John-Henry Scherck.

https://moz.com/blog/link-prospectors-into-lead-generators

He used bullets and that format is good because his subheadings are long.  Mine are usually short, correspond to keywords and can be separated by pipes.

Contents:  Topic 1  |   Topic 2  |  Topic 3  |  Topic 4

Maybe your site is penalized and his isn't.

Maybe your title tag has misspellings.

Maybe your title tag is sleepy but he has "free beer"...  and everybody clicks it.

Maybe he has a ton of redirected links to his page and they don't show yet in the link assessment tool that you are using.

They copied your site and changed a few things... the few right things.

This isn't advice as you requested.  Advice is not possible with so little information.  So I tossed out some wild guesses.

Just my opinion, and others might disagree.... I believe that page anchors are second behind the title tag for onpage optimization.  I believe that Google likes them and if you have a page that is long enough to justify them that some visitors will see them and click them instead of leaving and be taken down the page to the information that they want.

I have lots of pages with onpage anchors.  These pages pull in tons of longtail traffic.  I have been adding them to more pages because I think that they are kickass.

If I was searching for brass widgets and landed on a page and didn't see them in my first view I might leave.  But if I saw a bold obvious link to BRASS WIDGETS I would click it.