If the site is to simply keep competitors from obtaining them, I would just register the domain and leave it parked. I would not run domains just for misspelled combinations. You start to have too many domains that you have to get to rank which could dilute your efforts for the real site.

How much traffic do you get for the misspelled version, and where does your main site rank for those misspellings? I might try PPC for those misspelled versions and just park those domains. To get them to rank you will have to build content and links. Lots of work for what may be little return. With PPC you can target just the misspelling.

If anything, I would 301 the misspelling to the main site and hope that it will bring the maine site up in the SERPs for the misspelling.

I hope that helps

WOW! Let me just say that again, WOW!

Yes, I would suggest a Drupal person or perhaps a better template. This one seems out of date as it still uses inline CSS. As Mary Anne mentioned, there are other issues as well.

Before you try and re-write everything for the H2s, I would look at some other code issues such as the alt tags.

Personally, I would look for another template after talking to someone who knows Drupal.

All the best

On the LT3G page, you have these elements that should be headers.

• ComLink LT^3G
• ^{MEDICARE APPROVED}
• ^{ComLink LT^3G - Product Overview}
• ^{With the ComLink LT^3G, you can:}

But they are manipulated by in-line CSS. Even though there are H2s with appropriate text for the header?

Then you have this

## Products-LT3G Main Image

Which would go above your image LT3G-Rtg-Rot-Web.png

So you are saying you do not need the text atop the image for esthetics. Which is understandable.

Therefore, why do you not have that H2 tag classed to swap the text for the image? Or can you not manipulate your CMS this way?

On the Company page I am not sure why the H2 is below the text.

## Analytics Code

And what is the analytics code? : )

First, and for other reasons than the H2, this CMS is not very good. I feel as though you will continue to have many issues moving forward. Such as page titles. For the company page you have | FRS Custom Solutions which indicates that there should be something before the pipe (|).

I do not see yet a clear way out of this as the H2s are used for headers in some cases and then for nothing in others such as the analytics code.

Am I following this correctly, or totally missing the boat here?

the first question would be why have it at all if you do not want to show it. I presume you have no control over it showing?

Then I would ask; in that space, what is showing now and why could you not swap for an image?

It might be better for you to post the URL of the site so I can see what you are trying to accomplish.

Sketchy as it adds no value to the visitor. It just depends on how often SEs look at CSS as to if/when you will get penalized. They might not look at the CSS unless they see other indicators.

What you are doing I would consider keyword manipulation, and that is sketchy.

Always look at the value of what you do with respect to visitors. If it adds no value, don't do it.

I hope that helps

Hi April,

Headers and Titles are different, so are you saying that Drupal pulls the title from the H2? If so, are you swapping out the text for an image, or just moving the text off the screen?

It is not uncommon to move text off the screen and swap that placeholder with an image, although it would look a bit sketchy to just move the text out of sight.

[Without direct knowledge] I don't believe Google is penalizing for creative CSS work unless they spot sketchy behavior such as moving lots of text out of view, which they would see as adding no value to the visitor, but would see it as keyword manipulation.

When you swap for an image, you have to define a size for the image space. This would indicate to the SEs that you are in fact moving text and swapping for an image of a certain size.

Sketchy would look like text indent of -9999px with no width or height size or with a very small width or height size of perhaps a couple pixels. Or not even indicating an background image for the div.

In short, if you are swapping text for an image, you are fine and this is common practice as long as SEs can see that this is for visual enhancements rather than keyword manipulation.

I would not worry as much about which headers are used as long as they are used in order. Such as H1s followed by H2s followed by H3s followed by H4s. Not H2s then a H3 then H1. Not that this would penalize you, but it is best practice.

I hope this answered your question

Exact domain names do get ranked well in SEs and are a good choice when relevant like yours. They will get punished if what is on the site does not match the domain, or inbound links seem spammy.

If your site is about Personalized Birthday Gifts, then I see no reason why not to use the domain. I would not use exact anchor text when building manual links as most sites will list your URL as the anchor so that is covered. I would build links like this (presuming you have done your keyword research)

• Birthday Gifts
• Gifts for Birthdays
• Birthday Gift Ideas
• Personalized Gifts

The cons with exact domains is that you are boxed in as many see it. You can not easily sell wedding supplies. This comes into play with GEO TLDs such as using a location in your TLD such as San Diego or California. If you expand out of this area, then you boxed yourself in without great marketing.

Just Cabinets sells furniture, so they have marketed themselves out of selling just cabinets, but you can see the amount of effort it would take.

If you are going to sell nothing but birthday gifts, then I see no reason not to use the exact match TLD.

I hope that answered your question.