excellent advice guys.  most appreciated!

I'm dipping my toes into infographic design.

On of my desired outcomes is to gain links by having other sites embed my graphic.

I'm considering using Tableau's interactive data visualization software to do so; thus creating a widget, embedding it on my blog, and including the embed code for others to post.

Is it possible to include a juice passing link in such an infographic?  I know its possible to include links inside the tableau graphic but not sure if they have straight SEO value.

If these links are not juice passing would it be better to go with a simple image link that passes value?

Now its all starting to come together.  I love involving the community in the decision.  Will do!

Definitely more clear for the noob!  Thanks for the reply.  Most helpful!

It occured to me as I've been thinking about this that the longer URL correlates negatively with every single keyword you target, while the exact match gives you a benefit only to the exact match keyword.

So with minneapolis massage I'd get great benefit for the keyword "minneapolis massage".   But for every other keyword, the infinity of long-tails, I'm at a disadvantage for:

Minneapolis Fitness

St. Paul Fitness

Twin Cities fitness

in-home personal trainer in south minneapolis

etc. etc.

These long tails have got to out-traffic the simple "minneapolis massage" in the long term.  So now I'm thinking we need something short and branded.   "Minneapolis Massage" is still a possibility but it is a bit long to type and rather boring.