Moz Community,
I would like Facebook promotion opinions. I have a local business (Seattle painting contractor) and have built a fan page which engages our clients, local & national suppliers, friends and other contractors.
Our original intent was to use the fan page to promote our main website; we never added a prominent "like us" button on our main page, we did not want to convert for facebook when our best content was on our site.
I have been pleasantly surprised this past year how many fans we have accumulated by promotion and by accident. The main benefit has been rewarding engagement from other industry marketers such as Benjamin Moore paint company, and introductions to local design professionals..and these conversations once started continue by direct communication (email..phone).
I have just added a facebook link on my blog..see attached picture Join our 2500+ fans. Primarily because the visitors to the blog tend to be the sort that engage on Facebook vs the type that want a painting contractor (Google analytics traffic data and click through behavior). I now have more traffic to the blog than the front end site.
What do you think of the button? What else should be promoting?
Come Learn more, see what we are about, enage, share, & learn
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