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I am not 100% sure if this is the cause but when I look at the source code I see the google analytics tracking code on the page. The other reason could be you have a custom report set up to collect data about 404 pages but it does not appear to be the case when looking at the attached image. I would recommend putting a 301 in place for that page since it appears to get a lot of traffic.

Hope that helps some.

Have your rankings dropped as well ?

Thats a hard niche to break into with people like Tim Ferris peddling the Four hour work week.

I did a quick search and it appears this question was asked in the Q & A section a little while ago but here are a few resources I found. Google has a tool called shopping insights which will give you some more geographical keyword information. Also there is another tool called Follow that has a free plan which should allow you to get some demographic insights into keywords. Here is the original question asked on Moz back in 2014.

Hope this helps you out some.

I would advise against it since most reputable blogs I would assume have a rel="nofollow" for links when public commenting is allowed. For example Moz has rel="nofollow" on users profile links also. So I would not advise using that as a strategy for creating backlinks.

With screaming frog you can crawl your site and get a list of pages with a specific foot print. So you could specify the program to crawl pages with links contained within the body text and return those URL's. Then paste those URLs back into screaming frog mode > list and paste url's. Then check the internal links however there may be some overlap in internal links. Hope this helps some.

Moz has a good article with some in depth information on sponsored content. Yahoo also has a page on how to get set up with sponsored content and native advertising. I would imagine you could also post your content on linkedin depending on your niche and pay some to promote it and do some sponsored post through other social channels as well to drive traffic.

I hope this helps you out some

It's a difficult process for sure but definitely worth it. Hope that helps you out some.

The first thing I recommend and I know I already spoke on it is setting up Google Alerts to monitor for any mentions, articles or blogs regarding your industry or niche. Next, I would go into Moz’s fresh web explorer and look for any mentions of your brand, competitors or any other industry specific key terms. Also, Rand has an excellent post on identifying who your target audience is, creating customer personas and identifying sites they visit with marketing opportunities to better reach these audiences.

Some key takeaways I had from the whiteboard Friday were: As a side note this was an excellent post and I highly recommend reading it in its entirety my takeaways do not do it justice.

1.) Identify people who are part of the target audience

Find previous buyers or people who are engaging heavily and made a previous purchase or develop buyer personas of people you want to reach

*Look at social networks used; what content he consumes and where they have profiles at

2.) Collect search results

*Do some broad keyword research; then look for domains that are ranking consistently numerous times for a variety of related keywords

*line the searches up with the keywords

3.) Broaden the list – plug the domains into SEM rush and similarweb and see additional keywords and competitor domains

4.) Survey target audience

- Qualitative analysis

5.) Identify marketing opportunities on the sites to reach them.

Guest blogging

‘guest blogger for …..’

‘writers wanted for ….’

‘blog for us….. ‘

Advertising

Engaging with the community

I hope this helps some.

That sounds good I may have some good ideas for you.

I love the analogy at the end. What niche or industry are you in?

I would not recommend doing what they are doing. Some of those category sites they have linking around have very high spam scores according to Moz's spam analysis in opensite explorer. Im not sure how long they have been around but I am sure they will probably incur some sort of penalty at some point.

I would focus on increasing technical factors within your site such as the page load speed and making it mobile friendly for the user.

Your welcome let me know if I can be of anymore help.

As a side note I would recommend reading Moz's article on guest blogging by Jennita.

Do you currently blog on your own site and produce linkable content? I would recommend using moz's opensite explorer to find link opportunities. Also you can set up custom Google Alerts to look for link opportunities and guest blogging options within your niche.

What about going in and hard coding the canonical tags?

First I would go through and make a list of all duplicate content and use the moz bar tool to decide which one has the higher rank then I would 301 them to their equivalent. If you are worried about breaking something within your cms you could always canonicalize the duplicates.

Hope this helps some.

However, when I put 'next day floors' in Moz's local search I see you may have some duplicates. Google could be choosing what they perceive is the best instance of the query in some searches and you may be seeing that listing being pushed further down in the SERPs.

When I ran a similar query the Columbia, MD location shows up on the first page. It is the Dobbin rd location.

Yeah I have seen some good reviews on their services. You can check it out some of their reviews on g2 crowd. I think that would be a good starting point and just make sure to stay consistent.

1 . I would recommend going to Moz local - > Check Listing - > and see how you show up in local directories

At first glance, I see you have a google + account but are missing some other major ones. I would recommend using Moz's local feature to bulk upload your citations to all major local directories to keep consistency.

2.  I would do the citation with the company name only 'Gems Learning Institute' short and more memorable.

3. I would get rid of the other Google + page just keep 'GEM's Learning Institute'

4. Set up a Google Webmasters account and keep an eye on your rankings and traffic for unexcepted drops. I do not believe Google will send personal messages if you are being penalized unless they do a manual check. You can dig deeper into your site's health by putting your URL in Moz's opensite explorer and running and crawl test.

Hope this helps some!

What does the backlink profile look like for the blank static page?

In that case, a better experiment to improve CTR's would probably be to optimize your meta descriptions and a/b test them with SERP Turkey. There is a very good article on Moz describing the process of a/b testing and optimizing meta descriptions with the tool. It could be worth a read through if you are concerned with CTR's and rankings.

I would assume it would be gaming the system and I do not believe Google puts as much emphasis if any on links distributed throughout social posts. However, it would be an interesting experiment though.

Purchasing your competitors domain and redirecting it back to your website will tell Google that URL no longer exist anymore. It could be seen as manipulative of the search results since it would not provide any direct value to the searcher. It could be better to build up the competitors domain if you decide to purchase it rather than redirecting it back to your site.

But if you were to purchase the competitors domain you could do a one to one 301 redirect. You could redirect the competitors pages to your equivalent rather than a blanket 301 redirect.

Hope that helps some.

I would recommend using Screaming Frog to crawl your site and pull a report for all your internal links in excel and keep tabs on them. It is fairly easy to use and you get information on the Anchor text, destination page etc.

Hope this helps some.

Moz has a good blog addressing negative seo and the potential effects it may have. Matt Cutts has stated that it isnt impossible for a competitor to harm your site through negative seo but it is very rare. So unless you have thousands of links pointing at your site I would not worry too much. Just make use of the disavow tool and you should be fine.

Short of tracking pageviews, downloads and clicks on links within the PDF I am not too sure how you would track an interactive PDF. I would still want to put tracking parameters on all links within the PDF and track traffic coming back into your website.

First I would recommend tagging all your links you include in your pdf with Google's URL builder tool to track engagement and activity once someone is in a pdf. You could also track pdf's as events or a download as a goal with Google analytics. Here is a more in depth article discussing how to track pdf's with a variety of methods.

Hope this helps some.

If you know a bit of programming you can go to GitHub and find some basic python code to build a custom web scrapper and format it to grab html. Or Screaming frog and Scrapebox might do the trick. But use with care and don't abuse them.

Hope that helps some.

I have found Moz to be quite accurate I agree with Laura use Screaming frog to run a crawl as well and compare and contrast the missing meta descriptions and other errors you may find between the two crawlers. Or another solution would be to go to the URL's in question with missing meta descriptions and view the source code and look for the tags in and see if they in fact are missing.

I cant speak on the accuracy of yoast but I have not had any problems with the Moz crawler in the past.

From my understanding and the research I have done 302's do not pass much if any link juice. Matt cutts has an article here explaining some of the differences and Moz does an excellent job as well explaining the benefits between the two. Since I do not have your url I can not dig into the issue too much. If you would like you can send me your businesses url and I can take a look for you. But I do not think the issue with the site is social signals it could be a technical issue.

Generally social signals do not hold much sway in terms of ranking. John Mueller from Google stated that Google does not use social signals in its ranking algorithm. More than likely there is an underlying factor playing a role in why you may be ranking poorly. Go to opensite explorer and paste the url to your site and see if there are any technical errors that may be playing a role in you ranking poorly. I also recommend crawling your site with screaming frog or one of Moz's tools.

Also, you said your system automatically redirects users with a 302 redirect these pass little to no link juice I would try and see how many 302 redirects you have in place and consider changing them to a 301 redirect. Moz has a good page about redirects.

Hope this helps some!

Your welcome I'm glad I could help.

I'd recommend doing a 301 redirect to the new domain. You want to rectify that duplicate content issue as soon as possible. If the new site is intuitive and has the same content and products you would not be alienating your long time customer base. I would recommend doing a page to page redirect though as opposed to a blanket redirect to the new domain entirely both Moz and Google have some good resources on this.

You can easily crawl both sites with Moz or Screaming frog and put in your 301's that way. Hope this helps let me know if you have any other questions.

I've personally used the Shopify and WordPress for both e-commerce and their blogging tool within each platform. Shopify allows you to easily add blog posts and include relevant meta data, author info and categorize each page accordingly. However, I believe wordpress is a lot more intuitive to use.

If you already have your blog on Wordpress I would not bother putting everything on Shopify. I did find a good forum with some additional information about Shopify and Wordpress you may find helpful.

I checked out your site in Moz's opensite explorer within their spam analysis feature and you have a few questionable sites linking to your website: sfolimos.com/ , sjcsfooaklimousine.com/ , santaclara-limo.com/ . I would recommend reading how to use Google's disavow link tool and work on building more solid backlinks.

If you need to view the websites linking to your site go to Opensite Explorer - > insert your url then click the spam analysis tab and you will get an overview of links pointing to your website.

Hope this helps some.

sfolimos.com/

Hopefully that helps you some I know we ran into a similar situation for a client. Good luck!

I would recommend using screaming frog to crawl only product level pages and export them to a csv or excel doc then copy and past your xml sitemap into an excel sheet. Then from there I would clean up the xml sitemap and sort it by product level pages and just compare the two side by side and see what is missing.

The other option would be to go into google webmaster tools or search console and look at Google Index -> index status and then click the advanced tab and just see what is indexed and what all is being blocked by the robots.txt.

I cant speak for everyone but generally we like to robots.txt the search pages. I would imagine since you are working on a large retail site you would want to ensure your other pages get indexed properly so I would imagine blocking the search pages with a robots.txt would suffice. I would also look for some common reoccuring searches through the site search to possibly build content around as well.

I hope that helps some.

A good rule of thumb for SEO is to write your pages for the users, not the search engines. So I would assume if it seems logical and beneficial to the reader to link to 2nd and 3rd level pages then it shouldn't be an issue. If it makes sense and provides usability then I would not worry about it.

First off I would not recommend spinning any of the articles at all. That will appear deceptive and very spammy. However, I would look into repurposing existing content for your seo clients rather than spinning existing content. Look at adding something unique to a previous blog post or article instead.

Second as for the archived e-newsletter if it is on multiple sites you are going to run into a duplicate content issue. What you can do if your curious is add your hosting clients website as a moz campaign and crawl it. Then see how many instances of duplicate content you have.

Hope that helps some.

You could very easily run into a duplicate content issue if you are using content that is identical to other websites on your own website. I would highly recommend reading Moz's duplicate content post. You are basically paying to have someone ruin your seo.

I would recommend finding another company that will provide you with unique content so you will not potentially incur any duplicate content issues.

I would recommend looking at sites and platforms like upwork and thumbtack. Depending on your location Thumbtack will help you find local freelancers if there are any in your area to contract work out to. Also, it could be beneficial to consider peopleperhour they seem to have a pretty large freelance base.

Just make sure you have detailed job descriptions and properly vet your candidates before making any hires.

Matt Cutts has said 'Facebook and Twitter posts are treated like any other web pages for search'.  As of now Google does not use social media platforms such as Facebook or Twitter followers for search ranking.

However on the other hand if you are getting a lot of related question around your products it could be an idea to build content around some of those re-occuring questions and add it to your website in a FAQ style. Then you could engage with people on your social platforms and refer them back to your site.

Like Gaston said there are quite a few tools that regularly crawl the SERP's and return rankings periodically. I recently came across a free tool called Traffic Travis that is pretty accurate and will let you set up campaigns and upload keywords you want to track and provide ranking data in Bing, Google and even Yahoo I believe. Going a step further you can specifiy which Country you want to track rankings in and even conduct some keyword research within the tool as well.

Going a step further you can specify which Country you want to track rankings in and even conduct some keyword research within the tool as well.

Hope this helps some let me know if you have any more questions.

The only major improvement I can think of hosting images externally would be improving the overall speed of your website. If you run a pagespeed test with Google's free tool and notice your site is rendering slow then I would first consider reducing the number of javascript and css files being loaded. You will run into issues if your site is loading too many external files you can expect to see increases in bounce rates and poor engagement metrics. This may have changed but Moz did an expierement awhile back on if website speed impacts search ranking however if certain pages are taking too long to load they probably

This may have changed but Moz did an experiment awhile back on if website speed impacts search ranking. Even if speed does not directly impact rankings if certain pages are taking too long to load they probably won't be indexed.

What I would do is run Google's page speed tool on a few pages and if you have Google analytics on your site you can get some insights by looking at Behavior-> Site Speed-> Speed Suggestions and check out some of the recommendations Google is making about your site.If you have a problem with

If you find out that you have a problem with speed I came across a good article on some tips and suggestions that may be helpful for you about reducing http request.

I hope this helps some.

I think it depends on how much you are trying to sell your website for. I think as a frist step it would be nice to see traffic to the website year over year along with where that traffic is coming from. So for example, you could pull some aggregate data of a comparison of YoY traffic then have an overall break down of traffic sources for the last year or 6 months. In addition, to that data if it was me I would like to see engagement metrics like avg. session duration and bounce rate. It does no one any good if you can drive a lot of traffic but people are bouncing from the site and avg. session duration is very low. I am assuming they would like to see people are coming to the site and engaging with it appropriately. I would also include a breakdown of where website traffic is coming from geographically along with pageviews for each region. I think segmenting this out by Country would be appropriate if it is an international website however if you only deal with people locally I would just segment by state or region.

If you were going to hold off on showing revenue and financials then I would recommend pulling some backlink data from SEM Rush or Ahrefs. Also, I would consider showing some overall rank data from the site as well if you are actively tracking keyword ranking and positioning.

Then if they are serious I would consider going into Google Webmaster Tools (Search Console) and pull some data on the overall health of the website such as, the number of pages indexed, search analytics data like top queries or pages. At this point, I would show financial data and overall revenue of the website.

As a point of reference, I know Flippa lets you buy and sell websites. You can head over to their platform and navigate to the 'Buy' section of the site and see what sort of data other people are openly sharing about their websites.

Hope this helps let me know if you have anymore questions.

The parallax or infinite scroll effect is going to cause some SEO issues since it is basically one webpage with a single url. This is going to make it difficult to optimize your site for a variety of search terms and could lead to keyword dilution since you are optimizing only a single page.

Also, I would imagine an infinite scroll/parallax site would present some analytics issues as well. One issue I have noticed with some client accounts that I have put heatmaps on is no one scrolls below the fold. So I would imagine having a single infinite scroll site design you would see higher bounce rates. I have seen some sites, however, use their homepage as a parallax scrolling page with specific content pieces linked throughout the homepage.

Google has provided some insight into infinite scroll pages on their official webmasters blog which can give you some more insight.