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I believe it took them a few years. They still had not recovered all their organic traffic when I worked on them but we did see a sharp increase in conversion rate. Revenue actually improved I think Moz has a case study out from when they changed from Seomoz to just Moz.

I would just make sure the client understands improving organic traffic after the rebrand will be a steady process. You could look at supplementing organic with a PPC campaign or venture into social media advertising and blogging until you see improvements.

Hope that helps some.

I worked with a company that had done this same thing a few years back and experienced roughly a 30% drop in traffic and revenues. Of course with solid SEO and digital marketing you will slowly start to build everything back up. However the new branding initiative could be a good thing too and the company may see improvements in revenue.

Here are some resources to help with your rebrand:

https://moz.com/ugc/overcoming-a-rebrand-seo-search-engine-opportunities

http://searchengineland.com/rebranding-seo-important-considerations-184208

I dont think there is a hard and fast rule for this. I have noticed ranking increases and page traffic after building out additional directories within a site. It took around a week or so to get indexed and begin ranking within the serps and drive traffic back to the site. This was a site with a modest domain authority. I think it depends on a variety of factors. One thing id recommend is track all the keywords you hope to rank for and keep an eye on the indexation of your site.

Subdomains can be seen as a seperate site altogether from the main domain. I would recommend keeping the blog on a directory within the main site.

Hope this helps some.

Sorry to scare you I read it wrong I apologize.

Yes but currently your robots.txt file is set to block access to your entire site from search engines. You can block those query parameters though within a robots.txt file.

I found quite a few query parameters being indexed by Google. They are showing up within the serps you can view this by going to Google and searching for site:whichledlight.com. I would either canonicalize those pages or update your robots.txt file to address the issue.

Also your robots.txt might need to be updated right now it reads:

# User-agent: *
# Disallow: /

I think it would be best practices to get a new domain/name and brand the new business accordingly. Any organic traffic coming into the site would expect to find information regarding hats & t-shirts. I would expect you would fight an uphill battle to re brand, target new information, build relevant backlinks etc.

However, Im sure you can target new keywords, build new content around your new business functions and build relevant backlinks. Eventually Im sure you would begin to target the right searchers.

Why do you want to keep the existing domain?

I would recommend disavowing all the spammy links just to be on the safe side. However subdomains can be treated as a seperate site all together and if there is no instance of internal links being placed on the subdomain pointing to the main domain you may be fine. However I like to be safe so I would probably disavow the backlinks.

This is a very vague open ended question. I would suggest reading the beginners guide to SEO from Moz.

Also, Google recommends you 302 those url's instead of returning a 200 http code. You can read more about their best practices about a/b testing.

Is there a 'meta no index no follow tag' implemented by chance?

Google has stated duplicate content for international sites is generally not an issue as long as the content is for different users in different countries. With the steps you have previously outlined I believe you should be fine.

Hope this helps some.

I publish blogs on my company's blog and sometimes I will take that same topic and expand on a few key points that were previously discussed. Andy is correct though you need to create unique content especially if you want to use the blog to obtain backlinks.

Next time you write a blog try to take a topic you covered and go further in depth and see what new information you can come up with instead of duplicating the content.

Hope that helps some.

Unique content would be preferred. Is the internal blog being indexed within search engines or is it just for employees?

My company actually had a very similar problem and I wrote an article on how to go about addressing the issue. Fortunately, it is a fairly straightforward process. First keep your rss feed.

Step 1 - Identify sites that are stealing content and gather those url's where the blog posts are being published

Step 2- Reach out to the sites webmaster. Chances are they will ignore you but its worth telling them you are aware they are republishing your content without your permission.

Step 3- contact the website's hosting provider using a who-is-look up and tell them a site they are hosting is infringing upon your copyrights. If it is a legit hosting provider they will remove the url's but in our case they did not.

Step 4- File a DMCA request. Then contact Google . They are a section within search console that will walk you through all the steps.

Once that is done check back frequently and monitor if the blog posts are still within Google's index.

Hope that helps some.

I think it also depends on your learning style too but its just easier to keep a small notepad with me while im at work or in meetings. Whenever I get an idea its easy to jot ideas down or sketch stuff out without opening documents.

I find it useful to keep a small notebook with me at all times that I can easily keep in my back pocket. It makes it easier to write down any questions or ideas that come to mind and then later transfer it to ms one note or an evernote account to review it later.

Also check out the Moz trust ranking too so you can make quick judgement calls.

Use Moz's opensite explorer or the Moz tool bar to check the website's spam score quickly.

I don't have any specific recommendations based on the current design of the site however I do have a tool I want to recommend that could help. I recently came across a neat free tool called hot jar which has built in heatmaps,scroll maps, click maps etc. It even records user sessions so you can see how your shoppers are engaging with your site. I recommend you check it out and see what nuggets you can uncover with it.

I would also be concerned with load time and the effect it can have on user experience and bounces back into the serps.

It can have a negative impact if you have redirect chains. Matt Cutts discusses 301 redirects and their impact.

I like gathertruth.com I would go with that one.

Hope that helps some. Good luck with the new website.

Awaken as one? I like awakeningstudies.com though I dont think it is too long.

Well according to SEMrush I can see a sharp decline in overall organic traffic but I am not sure how reliable it is. I would recommend doing a technical site audit. I would follow the Moz audit checklist and see what insights you get from it. I would also recommend doing some competitive research and see why you are being outranked.

I kind of dig trulyawake.com. I would try to choose a name that would be easy to brand and market to people interested in those topics. Come up with a giant list and slowly weed out ones that would not be a good fit. If you are having some trouble Shopify has a neat business name generator that may help.

Ps: I think "The Theorist" would be a pretty awesome name.

Hope that helps some

Miriam,

So ideally each location should have a unique Facebook account? Out of curiosity should each location have other separate social accounts or would that just pertain to Facebook?

Your welcome

Moz has a good list of agencies they recommend. I think that would be a good starting point.

Yes each location should have its on Google my business page, bing places for business etc. However I would probably just keep one Facebook page unless you have the time to manage multiple social media pages for each location. The addresses need to match up for each location as well. Moz's local search center has some good resources to help get you started.

Hope that helps some.

According to Matt Cutts and various other blogs etc there is no duplicate content penalty. However if it is spammy then you could incur a potential penalty.

Gotcha well I would recommend going into your analytics platform and setting up some sort of segment that just includes past job listings and see the sort of organic traffic they have brought in over the last say 6 months or so. If they are bringing in traffic I would add some sort of unique job ID etc to each listing to make it more unique. If not I would consider added a no index tag on them.

I hope that helps some.

I would recommend either adding the 'no-index' tag to the archive jobs or consider removing them. Since people can't apply to them anyway. Do they serve a purpose for being on the site currently?

I would recommend checking their page rank and spam score for starters. However, whatever links are duplicated I would no follow them.

Are these clients going in a portfolio section of your client's site? I would just consider the user experience and think about building content around each client with a link and a description of services rendered so it isn't just a bunch of links.

Your welcome !

A quick search on Google trends shows a decline for the term 'nursing agencies'. I think it could certainly be external factors if your rankings have improved and held steady but traffic is declining. There could be some good content or marketing ideas though to help counteract some of the negative PR around your industry. Especially since it is a national company.

Hope that helps some.

This may be a silly question but have you checked in Google Webmaster tool's? I have noticed for some clients I work on Moz may not always show all the backlinks but it is still a good starting point to see if you have any questionable links pointing to your domain. Whereas Search Console or Webmaster tools gives a more complete breakdown of all my backlinks.

If you have Search Console set up download all your backlinks and compare it the other backlink checking tools you have.

Have you set up a campaign within Moz to track keyword positioning? It will give you some competitive information and with SEM Rush you should get a pretty good idea of how you are doing in comparison with your competition.

Your welcome.

By Google's definition something is considered cloaking when you show different content or urls to human users and search engines. I don't see the iframe causing an issue with cloaking.

If the different parts of the business are unique enough I would recommend going with either separate websites. On the other hand, you could separate the business in a subfolder. I would avoid putting the other business in a subdomain. Rand does an excellent job explaining the difference between sub domains and subfolders in a Whiteboard Friday.

Changing the stylesheet wouldn't have an affect on SEO but it could have an effect on user engagement which could reduce rank positioning over time. I would recommend some heavy user testing to make sure there are no negative consequences of switching up your aesthetics on the site. You can try out peak user testing they offer a free service.

As far as the second issue if it makes logical sense for the end user and it helps with user experience to condense the menu items then it shouldn't have any negative effects on SEO. Just remember design with the end user in mind.

With them there is no telling. Maybe a quality update? Who knows.

Hey,

I cant speak on whether or not the firewall offers any seo benefits but I would imagine it would especially if it is caching faster. However Moz has compiled a listing of algorithm updates. I would look at when your rankings started to fall and see if it matches up with the updates and check your backlink profile and do some competitor research to see if anyone is doing anything different.

I hope that helps some.

I would block those pages within the robots.txt file and with a Meta Noindex tag. Moz has a good article explaining the robots.txt file and how to block access to certain pages.

Im not sure how the trademarked symbol would play into click through rates but when I put the url in screaming frog and checked the source code I can see the keyword in the title. You can also run a search by "site:thepelicanstore.com/pelican-1500-case-1014.aspx" and you can see the title showing up in Google's search results.

I would ignore the moz rating

Sounds like a duplicate content issue. You may not get penalized but you could potentially see a drop in rankings.

If they are new products with unique descriptions and content I could not see it being flagged as spammy however thin content could be an issue. I think it would also depend on if you handle product variants properly too. I could see it being an issue if you build a separate page for each product variant though.

If possible you want to redirect the page to its equivalent where applicable. It is considered best practice to not do a blanket redirect to the homepage however if there is no other relevant page then the homepage would work just fine. You want to think about what is best for the user. Moz does a wonderful job explaining redirects in this article.

Also, are you asking about a raise in page rank for the remaining pages ?