Hi Again:

Will option #1 (keeping existing microdata) remove the duplicate h1 tag? Your suggestion listed below:

"So, wherever the

tag with the company name lives that is rendered and shown to the user, ad the "LocalBusiness" itemscope to the parent tag that surrounds it and its content. Basically you'd merge your Schema.org code with the user-facing content"

Hi David:

Schema was added to the site discretely provide location data to Google.

You suggested 2 potential solutions:

1. Use Microdata...

2. Use JSON+LD..

Will these solutions remove the duplicate H1 tag?

We are concerned that the low rank of our URLs (80% are 1) are caused by duplicate H1s on each page.

Are these options relatively simple for an experienced developer? Is one option superior to the other?

Thanks for your patience in explaining these options, my programming understanding is limited. 
Alan

Greetings:

It was pointed out to me that the h1 tags on my website (www.nyc-officespace-leader.com) all had exactly the same text and that duplication may be contributing to the very low page authority for most URLs.

The duplicate h1 appears in line 54-54 (see below) of the home page: www.nyc-officespace-leader.com:

itemscope itemtype="http://schema.org/LocalBusiness" style="position:absolute;top:-9999em;">

<span<br>itemprop="name">Metro Manhattan Office Space</span<br>

<img< p="">But the above refers to schema" so is this really duplicate H1 or is there an exception if the H1 is within a schema?

Also, I was told that the company street address and city and state were set up incorrectly as part of an alt tag. However these items also appear as schema in lines 49-68 shown below:

Dangerous for me to perform surgery on the code without being certain about these key items!! Could ask my developer, however they may be uncomfortable considering that they set this up in the 1st place. So the view of neutral professionals would be highly welcome!

itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<span<br>itemprop="streetAddress">347 5th Ave #1008
<span<br>itemprop="addressLocality">New York
<span<br>itemprop="addressRegion">NY
<span<br>itemprop="postalCode">10016<div<br>itemprop="brand" itemscope itemtype="http://schema.org/Organization">
---------------------------------------------------------------------------</div<br></span<br></span<br></span<br></span<br></img<>

Hi Roman:

Sorry but 2 more questions:

Not sure what you mean by the below:
"I strongly suggest to optimize your PLP pages they are like the categories in your website, so they are very close to your home page and should be at the top of your content structure."

Also, regarding:

Lack of “Speaking” URLs

Is it more acceptable to rewrite the URLs of listing pages with very little page authority. I assume the redirect will make no difference if a listing has a page authority of 1-5.

If the new listing page is improves, the authority should improve.

We have about 350 pages. Do you think a good approach might be to start off trying to improve 30-40 pages to see if we are on the right track?

Thanks,
Alan

Hi Roman:

Thanks for this most detailed, terrific response!!

A few questions:

1. What does "PLP" stand for? (I'm an amateur, sorry)
2. What is search console?
3. How do I decided where to create the internal links between the pages?

REGARDING:
Optimal format Primary Keyword - Secondary Keyword | Brand Name 8-foot Green Widgets - Widgets & Tools | Widget World The above is a good example. Your suggestion to remove brand name is interesting. It provides a lot more space (characters). Good idea as long as removing brand from title is not detrimental.

But using the above "widgets" nexample what would we substitute "Brand Name" with?

What happens of some of the keywords get redundant? Like the neighborhood may be an important keyword
New York Office Space Rental / Chelsea Loft Space/ XXXXXX

We might have about 75 loft spaces, wouldn't this redundancy be bad?

Also, many, many searches use:
Manhattan office space
NYC Office space
New York City office space

And many permutations. The competition for these terms in Manhattan in insane!!! Google Adwords has many of these terms listed for $35+.

Do you think it best to have geographic keywords in schemas, title tags, descriptions or URLs?

Many of our URLS are poorly written. Do you think it best to re-write them or will the redirect reduce ranking?

Thanks again, 
Alan

My industry is commercial real estate in New York City. Our site has 300 real estate listings. The format we have been using for Title Tags are below.

This probably disastrous from an SEO perspective. Using number is a total waste space. A few questions:
-Should we set listing not no index if they are not content rich?
-If we do choose to index them, should we avoid titles listing Square Footage and dollar amounts?
-Since local SEO is critical, should the titles always list New York, NY or Manhattan, NY?
-I have red that titles should contain some form of branding. But our company name is Metro Manhattan Office Space. That would take up way too much space. Even "Metro Manhattan" is long. DO we need to use the title tag for branding or can we just focus on a brief description of page content incorporating one important phrase?

Our site is: w w w . m e t r o - m a n h a t t a n . c o m

<colgroup><col width="405"></colgroup>
| Turnkey Flatiron Tech Space | 2,850 SF $10,687/month |

<colgroup><col width="405"></colgroup>
| Gallery, Office Rental | Midtown, W. 57 St | 4441SF $24055/month |

<colgroup><col width="405"></colgroup>
| Open Plan Loft |Flatiron, Chelsea | 2414SF $12,874/month |

<colgroup><col width="405"></colgroup>
| Tribeca Corner Loft | Varick Street | 2267SF $11,712/month |

<colgroup><col width="405"></colgroup>
| 275 Madison, LAW, P7, 3,252SF, $65 - Manhattan, New York |

When I enter "Site: URL" to check what a search how Google displays  search result, a date appears at the very front. This takes away several characters, really valuable real estate.

How can I stop Google from displaying these dates?

There are certain Wordpress plugins like "WP Date Remover" however the seem to only apply to blog posts. Dates are appearing on results on all my Wordpress pages. Is there an internal setting in Wordpress that will allow me to remove dates for these non blogpost pages?

We are a commercial real estate brokerage firm in Manhattan. Our site (w w w . m e t r o - m a n h a t t a n . com) is text heavy and somewhat uninviting. Ranking is fair. Conversions awful. Our niche is very competitive.

We plan on reducing the amount of text and making the site more visual. Among the planned changes:

-Reduce amount of text in home page and text heavy pages. More emphasis on product (listings)
-Much larger photos for listings
-Lighter cleaner design with more open white areas
-Use of more visible fonts
-Better forms

New design will be like: http://www.dernieretage-paris.com/

Theme and graphics based on Manhattan. More visuals. Better photos. Less text.

But are we shooting ourselves in the foot by reducing text? Is there a risk that Google will reduce our ranking?

Can we compensate for reduced text that is visible to visitors by completing meta tags more fully?

Any thoughts???

Thanks,
Alan

My designer has created a landing page with a dark background. Text is white and other colors. Does a dark background impact the conversion rate? Is it better to have a white background?

I am concerned that a dark background may distract visitors. The landing page is: http://www.nyc-officespace-leader.com/MidtownLawOfficeSublet3300SFBelowMarket

We plan on using this landing page for LinkedIn advertising.

Thanks!!

Excellent response!!! I apologize for the delayed response as I am travelling in Europe at the moment.

If I understand correctly, there are 3 entities, the business plus the 2 partners. When you refer to "unique set of local business listings/citations for each partner" what are you referring to? I understand that the business wold have a Google+, GoogleMyBusiness, GoogleMaps listing, however are you suggesting that the partners have listings for themselves that link back to the site, and if so where should these listings be?

Thanks,  Alan

Basically the question is what are best practices for multiple business phone numbers on a website. How should they be added without having a detrimental effect on local SEO?

Does anyone want to venture an opinion on this? I would think this is a potentially common issue.

Thanks,

Alan

Since 2006 www.nyc-officespace-leader.com has promoted my commercial real estate brokerage business. I have been the sole broker listed on the site. As a result, the same phone number has appeared consistently throughout the site.

Now I will be adding a colleague to the site (in addition to me) and I am struggling with how to best display my colleague's phone number. The 2nd broker will be adding property listings and blog posts. It was agreed that  my phone number would be replaced by my colleagues phone number on his listings and blog posts. Pages that existed before would remain with my phone number. The idea being that leads generated by the 2nd broker's new content get directed to him rather than me.

My concern is that having a new phone number listed will introduce an inconsistent phone number and harm our local SEO. I have read that it is absolutely critical that NAP (name, address, phone number) must be 100% consistent otherwise it can cause harm search engine ranking.

What are best practices for displaying different phone numbers for different personnel on the same website without harming local SEO efforts? This situation is certainly common, so I would think there must be some work arounds. I have seen "Contact" icons that when clicked show phone numbers. Is there any standard solution for this issue that keeps NAP data consistent?

Also, what if we keep the same number in the header but use different numbers in other locations? Is the header a location where we should be extra careful to display the same phone number?

Thanks, 
Alan Rosinsky
Metro Manhattan Office Space, Inc.

An example of inconsistent listing pages are:

-http://www.nyc-officespace-leader.com/listings/386-w-38th-street-office-lease-2370sf
(Broker "#2)

-http://www.nyc-officespace-leader.com/listings/329-545-eighth-ave-office-lease-525sf
(myself)

An example of inconsistent blog pages are:

-http://www.nyc-officespace-leader.com/blog/the-tech-explosion-impact-on-chelsea-2
(Broker "#2)

-http://www.nyc-officespace-leader.com/blog/office-space-build-out-cost
(myself)

An SEO provider suggested we add breadcrumbs to the top of each page about 3 years ago, which we did.

3 years later we are going thru the site and find it really busy with lots of redundant and distracting elements.

We would like to remove the breadcrumbs from the top of the pages. Is there any real SEO downside to doing so?
All URLs are listed on our site map so I don't see why Google would not index all pages.

Our domain is www.metro-manhattan.com

I have uploaded a sample page with a breadcrumb.

Thanks,
Alan

kbbpS

How does Hubspot compare with MOZ? Doe it provide similar features or is the functionality very different?

Is Hubspot complementary to MOZ or could it be used as a substitute? If we stopped our MOZ subscription and subscribed to Hubspot would we lose anything?

Thanks, Alan