I'd be very hesitant to add target anchor text in these links - I've seen sites that had built links like Web Design and SEO services by Company X - web design points to the webdev page, seo points to the seo page on the company website. These sites got rocked by Penguin - footer site wide links with keyword rick anchor text pointing to target pages leads to heavily overoptimized backlink profiles that are awesome penguin food. Don't do it! Just use a branded link or a naked anchor link (www.companyx.com) as the link back, otherwise you're just asking for trouble.
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Best posts made by Mark_Ginsberg
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RE: Web Designers and SEOs using backlinks from client sites
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RE: Why does Google add my domain as a suffix to page title in SERPS?
Is your title tag well written? Is it around 60 characters? I would make sure the title tag is a good description of the page/product, otherwise Google might try to create better, longer title tags for your pages.
Can you share the URL and the search result? That will help in solving your problem
Mark
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RE: Please Settle a Bounce Rate Debate
The form could trigger a google analytics event on successful submission without having to take you to a confirmation page. You often have ajax forms that don't load a new page, and you can track success of the form with a google analytics event and a not a pageview of a thank you page. A very popular solution that works this way on Wordpress is Contact Form 7.
When your form "wipes the data" as you said and shows the customer the successful form submission, you can trigger a Google analytics event then.
Mark
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RE: How to allow googlebot past paywall
Google has a program called first click free - basically, you need to allow google bot, along with users, to view the first full article they land on. So if you have multiple page articles, you need to give them access to the entire article. After that though, the rest of the content can be behind a paywall.
You can read more about it here - http://support.google.com/webmasters/bin/answer.py?hl=en&answer=74536
And here are the technical guidelines for implementation - http://support.google.com/news/publisher/bin/answer.py?hl=en&answer=40543
Hope this helps,
Mark
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RE: Is there a way to get the domain authority of a subdomain?
I agree with Moosa, but it may make sense to also look at mozrank for the subdomain - OSE calls it subdomain mozrank, which would look at the strength of the whole subdomain. you can also look at the number of linking root domains and followed linking root domains, compare that to the total numbers for the domain, and determine how much of the overall strength of the domain authority is resultant from the particular subdomain you're looking at. Those are just my theories, but to me it makes sense
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RE: Is there a tool to keep track of internal links?
You can use screaming frog to crawl the site, and it will show you the internal links and anchor text to each page across the site as well. Though this post from Branko is a bit old,it's still a great resource on using Screaming Frog to check for internal linking issues - http://www.seo-scientist.com/seo-spider-review-xenu-on-seo-steroids.html
Screaming Frog has a paid version, but the free version will you crawl up to 500 URLs, so that might be sufficient for ya.
Hope this helps and good luck.
Mark
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RE: How to handle (internal) search result pages?
I'd do exactly what you're saying. Make the pages no index, follow. If they're already indexed, you can remove the page search.php from the engines through webmaster tools.
Let me know how it turns out.
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RE: Does the root domain hold more power then an inner page?
Think of it this way - if you're a user, and you want to find out info about this page, what is the best page for you to land on? If it's a specific keyword relevant to a deep page full of content, then you'd want Google to target your inner page. If it's a general term, maybe your best page is the home page.
Take one example - electronic cigarettes.
If someone searches electronic cigarettes, then that's the head term, and pretty generic - there's lots of relevant subtopics - so you'd think the main page should be your home page. But if someone searches electronic cigarettes quit smoking, an inner page relevant to the uses and scientific proof / lack thereof about using ecigs to quit smoking would be more relevant.
Bottom line - Keep the user in mind when doing keyword targeting, and think what the best page for you to display the keyword would be.
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RE: Realtors SEO and Active Rain
HI Joel,
I'm looking at a blog post now on the site - http://activerain.com/blogsview/3275081/the-true-cost-of-collecting- - it's links are followed - you can use the mozbar to check/highlight followed and nofollow links. The links on this page are certainly followed and passing link equity.
That being said, blog here for the exposure to the readership and potential clientele, in addition to the brand exposure. Don't just do it for SEO purposes, but contribute value to the community - your returns will be greater in the long run with this mentality!
Mark
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RE: Why are plus signs (+) suddenly showing up in Google Analytics organic search keywords reports?
Not sure why this is growing recently, but when learning regex for Google Analytics with the awesome LunaMetrics regex guide, I remember coming across the need to write brand names for advanced segments and to cover the possibility of two words being written with or without a space. Don't remember exactly where I saw it, but since then I've been writing them this way (\s|+), if I were writing seomoz for a brand advanced segment, and wanted to cover seo moz and seomoz, I would do it seo(\s|+)?moz
Basically, the regex for a space is \s, but analytics sometimes treats spaces as +, so to cover your bases, you do it either with a \s or a +.
My point is, this has been around for a while - not sure why the sudden increase, but I know this has been around for quite a bit. Maybe try drilling down a bit and seeing if you can find a common denominator here about the traffic and what is causing it.
Mark
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RE: How bad is it going over 70 character for title tag length?
Going over 70 characters means your title tags will be truncated by Google. And nowadays, it's not dictated by characters, but the amount of pixels those characters take up - staying under 65 will usually mean you're in the clear.
If you are formulaically creating title tags, and a few of those go over 70, I don't think it's the end of the world. It's not bad - you aren't going to be punished - Google will just truncate the tag and add an ellipsis - worst case scenario, they'll create their own title tag.
That being said, I'd make sure for your target pages (pages you really care about and are aiming for as landing pages in the SERPs), you manually review/write them and make sure they are optimized in terms of keyword inclusion, Call to action, branding, length, etc.