Personally I would look at creating a main category page and then have the services in pages below that allowing you to fully optimise each of these services. Having separate pages means you will be able to optimise all the on-page factors specifically for each service strengthening the chances of ranking for more of your services as key factors such as the page title, h1 header and other on-page content will have the specific service keyword in them. Don't forget to make sure your meta description is also specific and has a good call to action in order to help encourage the all important click-throughs from the search engine results. Also make sure your URL is optimised to contain the relevant service/service related keyword. As you say you need to create unique content for each. Having separate pages in your internal link structure allows you so much more freedom to optimise for the specific services based around relevant keyword research for each. I would also consider how you could possibly earn relevant links to these pages as this will also help increase their authority and ultimately ranking.

You might find having a look at this useful - http://moz.com/learn/seo/internal-link

Hope this helps!

EGOL,

I think humorous video would be a good idea for spreading the brand and I would expect it to work on a subconscious level (as with most marketing the psychology behind it is important)  - if people need a pest control company and a decent viral video campaign has made an impression on them then they should remember the brand. When remembering the brand rather than the term this should hopefully influence their search i.e for the specific company rather than the generic term - do you agree with my thought on this?

As far as I am aware Google doesn't index urls with a hashtag as this is pointing to an internal part of the page - essentially it will only index the url without the hashtag, so it isn't creating a new URL. However to be certain of this I would stick a site: query with your url including the hashtag and see if it appears with the hashtag, if, as I expect it doesn't then you shouldn't have an issue with duplicate content under two urls. As far as them being ok in relation to your SEO efforts I don't see why there should be a negative impact as you are essentially making your site more user-friendly and pointing to a specific part of the page that is already indexed - your are not duplicating that part of the page by creating an internal anchor to that specific content.

Just for your confirmation I can tell you I have a page that uses an internal anchor (#) and when you do a site search in Google this page doesn't appear. When you search for it without the # it does...

Your html file will be in your root folder of your domain do you have ftp access?

"Go into google webmaster tools and click add a site. Then go to the home dashboard (the main screen) > click manage site and then click verify site > click on the alternate methods in the verification tab and there is the html file option"

This was my orignial repsonse but only works if not verified sorry > if verified click manage site > add or remove users > manage site owners > verify using a different method.

I would ask your client if it is possible to get a 301 redirect placed on their old site to your new one, before you consider trying to get it deindexed - although you really need access to it for this as well.  A redirect will pass on link juice from the old site and will be of benefit to your new one.

Is it not possible for your client to contact their previous supplier and sort this?

Hi I personally would host them in a subfolder - especially the PDFs as they are likely to gain links and these links will help strengthen your domain.

However if you have them in a sub-domain they won't have the same benefit from the links as Google essentially treats sub-domains as a separate domain. This will also limit the ranking ability of PDFs as they won't benefit from your domains authority on a sub-domain.

Have a look at this article for a bit more insight into subfolder vs sub-domain

- http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites

I hope this helped..

Have you considered allowing only a certain proportion of each page to show to any visitors including search engines. This way your pages will have some specific content that can be indexed and help you rank in the SERPs.

I have seen it done where publications behind a pay wall only allow the first paragraph or two to show - just enough to get them ranked appropriately but not enough to stop user wanting to register to access the full articles when they find them either through the SERPs, other sites or directly.

However for this to work it all depends on what the regualtions you mention require - would a proportion of the content being shown to all be ok??

I would definitely stay away from serving up different content to different users if I were you as this is likely to end up causing you trouble in the search engines..

Hi - I would definitely not place a no follow on the drop down menu. I have a similar issue when a site I work on was redesigned and this caused an increase in the on-page links, however the sites search engine rankings and traffic actually increased after the re-design which incorporated this. The site was doing well before the redesign as well.

For further peace of mind have a look at this previous Q&A -

http://www.seomoz.org/q/should-i-nofollow-the-links-in-the-drop-down-nav-menu