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I can't think about a query which intent will be double. Can you provide any example?

In my opinion you will surely have a common part of the query, which you can still optimize for but then you need to add the second part which is the one that identifies the page. In this case, considering that the intent is very closely related you want to ensure that the two pages are linked one to the other above the fold. You want to ensure to provide a link to your sales pages from the more informative one. That's useful and very much a must

Anyway if the two queries are really 100% matching, then you should try to merge the two pages by integrating the informative part with the commercial one.

Sorry to not be able to be more specific but I can't find a good example of queries that could face this issue.

I still remember the old videos from Matt Cutts about widgets marketing. The issue is that many people have overused that strategy to squeeze over optimized anchor texts behind the widget, so many people ended up having a link pointing to a site without any editorial willingness to do this.

Matt Cutts wasn't against widgets per se but against the lack of a clear user intent to link to a site. Widgets and badges can still be used if used right. Have a look at TRIP which is still very highly widgets oriented.

If you create the article and offer a badge to embed on the food bloggers websites with a link back to the article I think it will be fine, as the badge should say something like

TOP 2017 food blogger as mentioned on  domain.com, check it out!

and the link will point to the article where you're featuring them. I think it's natural and useful as it clearly states what's the purpose of the badge. A different thing would be if you try to squeeze multiple links or if you try to send users to another page of your website to try to boost it's rankings.

Do things correctly and no issues will arise.

I imagine there is no way to show the new design and layout on the old domain.

If that's the case I find option #2 to be the best. You are showing the new website while keeping the areas you're developing closed, and without any redirects. It's critical that you place redirect from old to new website after everything is ready so you can make a page by page or section by sections redirect and not send everything to the homepage.

I understand that clients sometimes wants to move forward but it's better to make things right. You're still providing hiim/her and option to start marketing it, although I still think it's not a good idea as people will see a work in progress website. Ensure to explain all the drawbacks on moving on early as you may be wasting a good marketing opportunity.

yes just create one you can call 301-sitemap.xml and submit it to google webmaster tools. This is a separate one from your full sitemap as when you ll get those pages removed from google seeps you can just delete it without affecting your normal sitemap.

Hi Yosepgr,

one thing I would like to clarify IMO is that dev needs SEO guidance on how to implement schema. Sometimes people just request schema implementation and then wait for dev to do it. I'm not saying is your case but we, as SEO, should provide technical guidance on how to correctly implement that.

That being said I had a similar case in the past and what I did was creating a sitemap including just the dead URLs. I this way I was forcing google to crawl them and see that they now redirect to the new version.

After doing so, ensure that your redirect is actually a permanent redirect (301). You can check that easily with screaming frog by crawling those URLs in list mode or get the ayima plugin for chrome and visit the URL so you can see what the header response look like. Ensure that the redirect is 301 and with just 1 step (if possible).

It may take a while for google to digest the but you shouldn't be worried about schema as if google is penalizing your site for spammy markup, it will penalize only pages containing that markup which are now dead and removed from the site.

I hope this helps!

e

mmmm I'm not sure if I understand the problem correctly.

There is no way you could register a domain with dots in it. So you're suggesting that Google may have an issue if your page title is including dots in crawling the URL? If that's the case no worries.

Aside from my personal experience you can check this page: https://www.bls.gov google doesn't get confused by the U.S. in the title of the page and correctly show it in the SERPs. Note that dots are not usually part of the query, with some very rare circumstances where its presence change the meaning of a word.

Your case is a good example, google will understand that your site is about USA and not about "us", despite you not adding dots.

I hope this helps.

Short answer is no.

For further discussion: does Google Adwords traffic affect your SEO? Answer is no, so how could social media paid traffic help?

hope it helps.

well it's easy to explain it here without reading a full article.

you have to use Javascript onclick event tracking, which is essentially a way to say to GA to register data overtime your event is triggered.

on the button action code you can add the following onclick event:

ga('send','event','category','action','opt_label', opt_value,{'nonInteraction':1})

You have to change the category, action, opt_label and opt_value as you wish, considering that the last two are optional. For example you want something like this:

ga('send','event','form sent','click','[URL]', 5) 

more info here on the official GA site: https://developers.google.com/analytics/devguides/collection/analyticsjs/events it's really clear, if it is not, it means you may want to double check with your dev, or further study Ga documentation about events tracking.

Agree with Kevin's question, but 99% of the time you want to use a 301.

302 is causing google to index the new page without dropping the old one. This means that now google is seeing 2 pages with identical content.

While this is not an issue per se, it may dilute a lot your seo value as it's split across two pages. Moreover, sometimes Google may decide to serve the old page and not the new one as it may have backlinks pointing to it.

I strongly suggest you update your redirect rule to 301. I don't know specifically about Magento but there are many discussions out there. Here the code you may include in your .HTACCESS file.
*NOTE: do not touch the htaccess file if you don't know what you're doing or you can break the whole site

<code>RewriteEngine On
RewriteCond %{HTTP_HOST} !^www\. [NC]
RewriteRule ^(.*)$ http://www.%{HTTP_HOST}/$1 [R=301,L]</code>

you may want to change the rewrite rule to https://www. if your site is secure.

The issue I'm seeing here is that Google has digested all the info and since pages were canonicalized and 301'd to others then they consolidated the value and dropped them. Even if you fix the canonical google won't be crawling those pages again as they've been dropped.

My theory is that you have the new structure live but not the old URLs, so you may want to ensure Google recrawls those pages and understands the right path.

I would create a Google Webmaster Tools account for the old website and submit an XML sitemap forcing google to re crawl the old URLs. and so to see the newly corrected 301.

If you can't do this, you may try creating a set of HTML pages linking to the old URLs, by letting google crawl and index them (with the index page and all pages linked on the page option) you should be able to have google crawling those pages and so to discover the right path.

I hope this works. Let us know how it goes, happy to dig further

e

Hi QuickLearner,

You are actually raising a very interesting point. So, as for disavow you have to disavow links pointing to the current site and the ones pointing to any other property you own which is 301ing to it to be extra safe.

Remember that the disavow file should include all URLs/Domains that are pointing to your site that you are not able to remove by yourself or after trying to ping the webmaster. Based on this:

• you should disavow in your http site all the links that are pointing to the HTTP site only that you marked as spammy
• since you're going to make many changes on the disavow file, it may be a good moment to further reanalyze links you want to include vs you want to remove. Just ensure you're doing it right.
• the HTTPS site disavow file should contain all the links of the HTTP site + the ones pointing to it. Again only the links you want to remove obviously
• Even if sites that have expired can be safely removed as they're not linking to your site anymore, in the past I always kept them. Two reasons:

1. sometimes google index is not very much up to date especially with tiny, low quality sites, which these ones may be. The site may have disappeared but if google doesn't drop it, it still counts as a link to your site
2. you never know what's the real reason behind that site 4XX,5XX. So in case they may reappear I would just keep it there. It's like an IP blacklist. I don't know if that IP is still used but just in case I keep it there.

I hope this helps you!

e

mmm it depends.

it's really hard for me to answer without knowing your site but I would say that you're in the good direction. You want to provide google more ways to reach your quality content.

Now do you have any other page that is bringing bots there via a normal user navigation or is it all search driven?

While google can crawl pages that discovered via internal/external links it can't reproduce searches by typing in your nav bar, so I doubt those pages should be extremely valuable unless you link to them somehow. In that case you may want to keep google crawling them.

A different thing would be if you want to "index" them, as being searches they are probably aggregating different information already present on the site. For indexation purposes you may want to keep them out of the index while still allowing the bot to run through them.

Again beware of the crawl budget, you don't want google to be wandering around millions of search results instead of your money pages, unless you're able to let them crawl only a sub portion of that.

I hope this made sense

I think that this is just the bad part about SEO. Opinions.

I agree with you if we use the word experience, as different markets and different sites may respond differently to the same strategy.

I think that when it comes to SEO there is too many opinions without a very strong data support provided by testing. That is the real scientific approach that everyone in this category should take, as among opinions people may have different ones, but when it comes to scientifically proven results there is no discussion

• Hey Gianluca, thanks for responding to my answer.

  I agree that LSI is not a pure metric, and in the past when I used TF-IDF content, it didn't prove to work all the times in all markets. Despite that I think that both LSI and TF-IDF are recognized method to gather information about related keywords and provide to content writers additional insights.

  It's not the same when you request an article to a content writer about "Blue ribbons" than providing them information about related keywords, keywords suggested by Google and Questions related using askthepublic. The connection of the three is what I call LSI data, not 100% what google intends with pure LSI (based on the huge amount of data they have) but pretty accurate IMO.

That could be completely normal. Google sends a warning because you're giving conflicting directions as you are preventing them to crawl pages (via robots) you asked them to index (via sitemap).

They do not know how important those pages may be for you so you are the one that needs to assess what to do net.

Are those pages important for you? Do you want them to be in the index? if that's the case change your robots.txt rule, if not then remove them from the sitemap.

About the previous answer robots text is not used to block hackers but quite the opposite. Hackers can easily find via the robots txt which are the pages you'd like to block and visit them as they may be key pages (ex. wp-admin), but let's not focus on that as hackers have so many ways to find core pages that it's not the topic. Robots txt is normally used to avoid duplication issues and to prevent google from crawling low value pages and waste crawl budget.

if users sitemaps = HTML sitemaps I think they are still useful for page discovery and ensure your site is properly crawled by google, but they are not as good as they were at passing juice and reduce the page distance. with so much semantic and LSI Google is trying to find relevant editorial links instead of just a chunk of links in a page to pass PR.

I would normally say yes, but it really depends on how good your forum is. Sometimes people like to do reputation marketing and if the site is authoritative you want to show for your name's queries that you are part of an important website with lots of contributions. But if your profile pages are not that relevant or nice or provide any interest to your users, I don't see why you'd like to let google index and serve them

Technical onsite is pretty important for a successful SEO but you still have several opportunities out there:

• onsite content creation: you can create new content to implement on the site and target your core keywords with LSI data

• title and meta optimization: I don't consider this technical but it's pretty key to get better rank and most importantly better CTR

• sitemaps: create sitemaps to better diagnose the site. I imagine the dev team may have other priorities but bugs should be handled anyway, especially important ones

• find 404 with traffic/links and redirect them

• lnikbuilding. This one is always tricky depending on resources.

• If you can create new pages do some broken linkbuilding and some ego baits (mention other in order to get them to link back to that content)

• influencers marketing in social media. Build up your community and get ready to share stuff, they will return the favor when you need it

• guest posting. There are a lot of sites that accept free guest posts, depending on the niche.

• cocitation. Get links where your competitors did (exception made for PR stuff)

• skyscraper technique. Find the best content in your niche and make it better, then get the links that content had.

Sorry for the late answer but it really depends.

If your site is about bikes and host news about tour de France and the giro and so on then you may not need to add bike tour for Bordeaux because you're already talking about France bike tour. But you're a traveling company you may have a page about France and Bordeaux respectively, so it may be needed to include those keywords just because the breadcrumb has to be unique, otherwise it may be confusing.

So in most cases I would say that one instance of your money keywords should be fine, usually at the higher levels. Ex:

bike tours - France - bordeaux
home - bike tours France - bordeaux

I suppose that everything below a bike tours France will be bike tour related.

but as I told you before there may be exceptions.

I hope I haven't confused you!

Happy to have been of help, please do let us know how the test goes

There are places where variation is not only allowed but also recommended, ex. external backlinks, internal links from other pages, etc. You may want to use call to actions or LSI keywords. You can use this tool to find interesting LSI terms: https://lsigraph.com/

about the breadcrumb I would keep it always the same. Breadcrumbs purpose is not for optimizing anchors but to give users a navigational support so if I were you I would always keep them descriptive but never over optimized.

You have to be natural. That is the key. If the page you're linking is about "red leather boots" then the anchor should reflect that. What you have avoid is forcing things.

Example of a good breadcrumb
Home > Shoes > Red Leather Boots

Now an over optimized one
Home > Boots > Red > Red Leather Boots

You are repeating words that do not add any value, same things happens with URLs many people repeat their product in the folder then in the URI of the page.

My recommendation would be to keep it optimized but without forcing anything. If you are in doubt if Google will like it or not, think about your users. Will they like this link showing that text or will it be too redundant? there you got the answer

what's the IP they're hosted? Maybe google is serving the same site as their IP is identical?

I see that the .de version is returning a security certificate issue so I wonder if Google may be demoting the site.

Moreover, where are you guys googling from ? Maybe google is forcing the UK version as you are searching from UK.

I think that having outbound links is a key part of an healthy site (unless your accepting a guest post for each post you create). I think there are also some good assets from linking outside of your site:

• you may get links in return as using those outbound links as part of an ego bait campaign
• people you're linking to may want to give visibility to that mention so they may share that article on their social media and other channels they control
• there are some articles about outbound link cogitation which works similarly to internal backlink cogitation but instead of considering inbound links it consider outbound. In other words, sites linking to same sites are somewhat similar

As you can see there are different approaches, but natural outbound links are a natural part of the we, which is the "web" because of its networking system. Cyrus, covered the topic in a previous whiteboard https://moz.com/blog/external-linking-good-for-seo-whiteboard-friday you may get some nice insights from there

There are many things you may do before considering adding the nofollow tag, maybe you can apply other optimizations to improve your rankings. Anyway, if you think there is some good opportunity, you can always test it. Instead of testing the entire site at once why don't you just modify a couple of pages and see if there is a significant ranking change? Data is far superior than any opinion I can give you

Hey Becky,

quick note here, I may not be understanding correctly but I see one thing omitted. While I agree that in the long run you'll need the 301 ony from pages which receives links from outside in order to keep the SEO juice flowing into your website, I think you should also apply 301 to pages which doesn't, just because need to understand that when one page returns a 404 which is the one you want to be indexed instead of it, (if you have one). This will make the transition process easier for google to digest.

e

well I think you highlighted all the steps you had to take, and moving to a brand which has more trust seems the right move. But if you're moving now to brand C I think you should jsut follow the same process using BRand A stronger structure on brand C and replicate it for brand B, am I missing something?

first of all let's make a step back.

1. when you got hit by a manual penalty (which I asusme is the case as you filed a reconsideration request in search console), you never recover to 100%. You've made a dirty play, got a yellow card for that and you have it, at least is what I would do in my personal life, so it makes complete sense that google marks people that tried to game their system anytime in their life.

2. page 1 has just 5 free spots as other 5 (from what I see) are youtube/vimeo videos, so it's harder than you may think for getting there. I'm in fact seeing you rank with your https://www.verdictvideos.com/services/day-in-the-life-legal-video/ within the vimeo results, which means you may have done a good job in your multimedia by building sitemaps and sharing them around.

3. your backlink profile is really poor. You just have 4 links pointing to the homepage, and your domain has a trust flow lower than 20. I personally find it low. And speaking about legal stuff I would want to have a trustworthy website being featured at the top. Half of your backlinks are blackfriday stuff built on low quality websites... I don't know if you have removed them or not but they seems to be an huge part of your backlinks, and the other part are highly optimized keyword rich backlinks,

I would try to variate them more and build more relevant links on more autoritative websites which is what you need. Your competitor doensn't seem to have a very solid linkbuilding profile either (<cite class="_Rm">coltoncreative.com</cite>) so with the right links and the good optimization (I haven't checked your onsite SEO) you may achieve good results.

this is one of the few things where google has a pretty clear statement:

"If you think a content is relevant to your users you should always make it clearly visible"

If you think about that it makes complete sense, if someone searches for a content and clicks on a result they expect to see that text, if that is hidden somewhere they won't consider that result relevant for their search, and that's what google do not want to happen.

I have to agree that the 500 words content still works for the long tail, so I would say, keep your important content at the top of the page and reference other supplementary content at the bottom or at the side but always try to make it visible.

You can see Google standing on Barry Schwartz latest article on google discounting tabbed content

As an addiitonal thing it's totally safe to hide some content on your mobile version if you've a responsive website for improving user experience, as far as that content is clearly shown in your desktop version.

hoep this helps

Boom, That's an huge question Lee. And the answer is also huge. I will try to summarize as much as I can. Some points which are common to all solutions are:

• You can easily achieve the localization by setting the folders/subdomains/domains in search console and the language focus via hreflang.

• Normally you shouldn't be facing duplication issues if you deliver the same content for US and EN because duplication happens only within the same market. So having two identical pages focusing on two markets (us and EN) shouldn't be an issue for google.

Starting from here, there is NO best solution, but there is a better solution depending on your dev resources and your Goal. For tackling internationalization you have 3 options:

• Folders. (domain.com/en - domain.com/es) this is the easiest solution technically speaking as you can easily recreate what you have in different folders and also take advantage of the strenght of your domain by passing the juice from the main domain to its subfolders. The "con" I see with this approach is scalability. This is probably the best solution for smaller websites, with less dev support but which won't be growing too much. You don't have too much room for customization and also you're not getting the benefit of a loclaized TLD and domain name which could be a deterrent in some cases.

• subdomains. (en.domain.com - es.domain.com), while still not getting the value of full localization, you have some differentiation you could apply as the subdomains could be assigned to different server/hosting, and you can also build two different sites while using the same domain. The technical challenge is a bit higher but you won't be getting as much value as you are getting from your main domain as if you were using folders. Folders vs subdomains is the eternal debate but I think that there is a clear perspective in the seo community that folders preserve more value of the original domain rather then subdomain, which are seen essentially as different sites by google. BTW you can find a nice whiteboard from Rand about the value of subfolders vs subdomains here

• dedicated TLDs/domains. This is the most dev and SEO heavy solution as you're creating something from scratch, which initially has 100% cost and 0 value. This is the solution that pays the best in the long tho as it is the one that leaves room for more scalability. The main advantage I see here is on the linkbuilding side. all the links will be highly relevant to the local site, as you will have all US links to your US site and all UK links to your UK site. Here another point from rand about the three solutions

So at the end, you decide, but if I were you I would try to take the most advantage of what you have today using the folders solution. In this way you can enter a market with some value that would help you ranking higher as if you were starting from scratch, and if you see room for improvement you can always get serious about it and create a new domain where you can 301 all your existing content. this is a delicate process, but in this way you'll be safe at the beginning when things are harder, and once you decide to invest more you can swap to the domain approach with a more dedicated service AKA linkbuilding heavily on the new domain.

I can keep speaking about this for hours but I will stop here as you may want to ask more questions and get a better view on what are your options and doubts about each approach. I can link to a ton of resources, but I would say that your best readings are from Gianluca Fiorelli, who is not only a Moz associate but also an expert in international SEO.

I hope this helps.

e.

I'm unsure if I get your request. are you asking for which are the advantages of setting your site to a given region in Search Console or to apply GEO targeting like HREFlang?

Getting on the root of y our question, I don't think this would hurt your SEO directly.

the only consequences (then you'll determine if you already took them into account or not) I see are this ones:

• if you're not allowing users to see the link, it means you're blocking google too, meaning you're not getting your pdf indexed
• it would be harder for tracking purposes, as you'll have to do double click, you can still track downloads but again I think things get a bit trickier
• As Ajay correctly says, you may have issues with the Policy team in FB, as you're forcing likes to get downloads. This was already discouraged from FB to get people to follow a page in order to participate to contests. I don't think it will be huge but you ahve to take this possibility into account.

My recommendation would be that if you want people to like your site, ensure you provide them a reason for it, not just force him to do so, you want engaged likes which may return back to your site not stand alone likes that will not match your real users pool. Hope that helped.

I'm glad it helped, it will be good to have a look at your website in a while and see how are you doing after receiving so many feedbacks

there are several things you could do on your site in order to improve it, SEO is a matter of details so start working on them

• internal links. Many of them have a blank anchor, ensure to put your keywords in there
• content. Add relevant content together with images, show 2 or 3 projects in each area and describe them with a nice attractive text
• Internal architecture. Ensure you're not just linking from the homepage down but also interlink your internal pages among them. Example: http://www.pokudesign.com/services/ why not linking to those services? Give a two lines snippet each and then link to a page for each of them.
• Backlinks. This is painful but rewarding. Get them, a bunch of quality links is fine, don't overdue this a be clean. I don't know your competitors backlinks profile but you want to ensure that you're going high quality.
• blogs. i assume those pages are yours. http://www.pokudesign.com/blogs/ why don't you integrate them in your site? Again add content, be catchy and descriptive, I'm sure you can say a lot of things about the nice things you've done, show people you care google will reward you.

that would be a starting point

Hi Anshul.S, sorry to say that, but there is no way you'll ever get the exact same numbers in Salesforce vs GA. That's because Ga is tracking Goals based on JS which could be triggered several times even without a purchase.

To give you some examples:

• an user could be refreshing the thank you page and you'll be getting multiple visits
• you may have a purchase of 100$, but then the person doesn't pay or cancel the order, it own't be real money.

You are correct about integrating GA and salesforce, but you have to use salesforce to validate GA data which is mostly interesting for detailed analytical purposes not revenue or business ones, where the most reliable sourc eis your own DB.

Regarding the source, I did this in the past, you want to ensure that you create your cookie in the same way Google is doing it.

• Consider that Google changes the source of traffic in case the session times out (more than 30mins) or if there is a change of source, ex. you serch in google enter the website, leave, then enter again using direct.
• Also ensure you're using the same attribution model Google uses. Last click, first click, etc etc
• Ensure that you're correclt carrying over the source in your cookie, by properly QAing.

Hope this helps.!

Sorry to say that but you're kinda gaming the aggregated reviews schema.

Google states that for aggregating reviews, you're good as far as you're referring to a specific product, but you can't use schema markup to refer to a category.

I mean you can but Google won't simply be showing your markup as that's not the way aggregatedratings are supposed to work, no one will get angry but you'll be getting no rewards for your work.

Detailed info about review snippets here: https://developers.google.com/search/docs/data-types/reviews#review-snippet-guidelines

As an alternative you may want to consider other options like aggregate price.

AS a rule of the thumb, no matter what changes applies on 3XX redirections, but the least you do it the best, not just for juice loss but for easier management of your website. You definitely do not want 2x or 3x 301 to happen unless it's really unavoidable based on how complicated your website is.
Now your best bet depends on what you want to accomplish. In the past I always tried to be conservative and try not to lose too much of my so hardly earned traffic, and didn't want to lose a piece of it, but after a while you see consequences of that, as you start having a mixed composition of legacy URLs on your website.

I would say, test in a relatively small section and see what happens. If your loss of traffic/rankings is too significative roll the changes back (don't forget the 301 back), and use your preferred method, but take into account that in the long run you want to have a manageable website limiting exceptions as much as possible.

On a side note, people normally looks at 301 like a loss of value no matter what, but that's not always the case, the big deal with 301s is the loss of value accrued from other pages, so, if after you 301:

• change all the internal links so you don't have unnecessary internal 301s
• contact external websites to get the url changed.

Once you do that, the 301 won't matter at all, as the resources sending value to that page are now linking to the new one.

Hope that helped.

being a standard drupal setting doesn't mean it makes SE friendly anyway I have no backup for that theory, I'm just assuming that new sites should be as simple as possible in order to google to get a better grasp of them and start trusting before complicating thing in an unnecessary way, unless the node url is adding any value to you, I would get rid of it and 301 it to its canonical.

I would not focus too much on GSC if the site has been recently built, the place where you want your pages to be is google index

The place I would check is GA to see how many of your pages are getting at least 1 visits and which ones don't. You can then look for the pages which are not getting traffic and understand if they are not being indexed or not ranking high.

This page for example https://www.northshoreymca.org/programs/creative-arts I've noticed that you're using the rel="<a class="attribute-value">shortlink</a>", which I don't think it's adding too much value, probably is making things messier, as you two different version of your page, in fact if you check for /node/ folder you're finding pages you don't want (ex.https://www.northshoreymca.org/node/145 instead of this <a class="attribute-value">https://www.northshoreymca.org/content/ymca-north-shore-annual-gala</a>) I would set up a 301 at least so you ensure that google is not deciding which is the best page to index and serve to users, I know you hav a canonical but it could be something you could test, and help google not making too many decisions, especially because canonical is just a recommendation done to bots, and which google normally doesn't follow boldly for new sites.

hoep this helps, let me know how it goes!

I think that fetch as google returns the performance it already has on the page last time googlebot went there, so if you have applied changes lately it could take a day or two to google bot to recrawl the page and get the changes you've done. When did you do the change? can you let us know if after a couple of days the issue was solved?

I think that it very unlikely for people who discover the main changes provided by an algo change to be posted in a timely manner out there. I think that your best bet is to analyze winners vs losers and test changes on your site, to find out which are the changes that may be affecting your rankings, anyway I would suggest to wait a week or 2 until you see that ranks stands so you ensure that your drop is not just normal fluctuation.

Hey Steven, it's hard for giving you a 100% valid answer as we do not know your site as well as you do, but here I will try clarify your doubts with my PoV:

1. beware of the definition of original content. Google is starting to move away from the solely written by me = original = deemed to rank. They are trying to figure out which content is unique and also adds value to user experience. You need to try to provide content which is providing a meaningful addition to user experience.

2. care with internal duplication. the walt disney piece on the right looks like a boilerplate content which is present on more the 51 pages on your website (google search). Take into account that if you create an original piece and then you splash it across multiple pages of your website google may dilute its value

3. Panda is a page-level algorithm. Panda doesn't act on the site as a whole. Even before being integrated with Core algorithm it was clear that panda acted on a page-level basis, only after reaching a certain threshold the system may decide to rule out a site from google rankings. It's definitely likely that google may be discounting only the pages it feels that are not useful while keeping the ones that are adding a value. The cancer quotes list is a good list of quotes that may be not found elsewhere. You know better than we do which unique functionalities you ahve added to your website to assess which are pages that deserves to rank vs pages which are just a rework on already existing (onsite) pages.

I hope this helps you!

e

Agree, it totally depends on what's up with the website. It may be more or less work, but unless they caused a google penalization for changing their website (ex. unwanted cloaking) it should be a matter of fixing the broken stuff.

Most likely google lost the track of their backlinks and without proper 301 redirection (which may have been sent all to the homepage is not helpgin them recover).

I would recommend try get access to their GWT first so you can assess how doable is the work for you. You can make a preventive analysis at no cost which will  help you understand the timeline and weight every single action you'll need to take, and how much are your clients able to support you.

hey camarin, so far I see 271 URLS indexed for the search "site:https://www.northshoreymca.org". There are of course a couple of changes I would do like try to have a friendlier look to the tag URLs instead of having the tag parameter, but anyway it seems that it's working. Also PA for this page https://www.northshoreymca.org/locations/haverhill/ is 33. I think as you said it was just a matter of time. I hope your problem got fixed.

heheh well I'd love that 47 not found could be "lots" by the way, where are thos links coming from? What you have to bear in mind is that it's not the same if the 404 is caused by internal or external linking.

If internal, then you have to see which page is creating the 404 and fix it

If external you have to ask the webmaster for fixing the link and meanwhile have the 301 in place so you can save the value of those links..

Yes that happened to me a couple of years ago too.

If you're redirecting a lot of different content to the exact same generic page (like a section/category homepage) google will consider that the page is like a container, not the location where that exact content was moved. A clear signal for them would be that they can't find any portion of the old content.

Here you can read some guidance from google regarding returning 404s. It seems that mask 404 witha 301 is not the way to go anymore, just limit that to pages with backlinks pointing there, because if not you can just return 404 and delete those pages from google index (you don't want google to waste your crawl budget on those pages).

Hope this helps!

Hi Laura,

I think your key insight is in the next result in google serp. I can read that datacard acquired DCS and Cardwizard. It seems that you may be beneficiating of the strong relationship of DCS with the query you're highlighting.

Well in fact DCS is exactly the exact match for the query you show, so I think that google finds relevant to show the company that acquired the one leading that space.

Look at their facebook https://www.facebook.com/pages/Dynamic-Card-Solutions-Instant-Issuance/92503396903

I'm not very confident with your market but I definitely understood that datacard is the new DCS and it seems that google understood that too

Welcome to the semantic world that hummingbird just brought!

Hope this helps!

try visiting the site now, It seems Godaddyhas fixed the issue

Hey Amed,

Are those domains yours? As Andy said it's possible that something was configured badly on the server side. It doesn't seem to be an iframe but an exact copy of your site like if it was scraped.

try to make a change to one file and see if the change goes live in both sites, if that so it's definitely a server mis-configuration, if not, someone may have copied your site.

contact the site host. Godaddy as Andy said.

e

Hey Jeroen,

If I were you I would play with canonicals in order to not confuse google.

For example: this url http://www.allesvoorbbq.nl/boretti-da-vinci-nero.html is for the black version, but then if you navigate the page and you go to http://www.allesvoorbbq.nl/boretti-da-vinci-nero.html#608=1373&swatch_id=750 you should point to the correct URL which is http://www.allesvoorbbq.nl/boretti-da-vinci-colora.html.

In the last url you also have a bad canonical as even if here http://www.allesvoorbbq.nl/boretti-da-vinci-nero.html#608=1373&swatch_id=750 you're showing the colora model you're canonicalizing to the nero model. You should fix that.

About duplication this is your last problem as google doesn't index different portions of the same page and using the # you're telling google that those are internal anchors and not different pages.

I hope this makes sense.

E.

Hi Janet, Th eonly thing you can do, assuming you're performing keyword research in Google Keyword planner, is to set it as all countries and all languages.

In this way without taking into account one country or another you can ahve search information for all of them, in this case the Search volume won't be influenced by the language/country settings but by the keyword itself (ex. italian football teams, quipos de futbol italiano).

you have to include all variations in both english and spanish BTW.

I hope this helps.

e.