3 separate companies when offer 3 different services, it’s good to have 3 separate websites as 1 website for 3 different companies can be confusing from the user end and you will witness people bouncing from the website without completing the Goal.

Another thing that I really wanted to clear is that no paid traffic helps in improving the organic SERPs, this is the myth that most website owners have in mind which have nothing to do with reality.

Having 1 separate website for each service will help webmaster to easily work on it and get it rank well from the desired key phrases at the same time it will be easy for visitors to understand what service your company offer and use it when required.

Hope this helps!

Not really sure but I guess you have to use the API for this to make it working. Again I am not sure so the better idea is to ask their help team at help@moz.com

Hope this helps!

From descriptions, if you are talking about Meta descriptions, than I would second the advice given by Rebeeca. Meta description does have a value when it comes to increasing CRT for your website but from the SEO standpoint, I don’t see it as a major ranking factor.

Again, as it plays an important role in increase CTR, I will never recommend you copying or writing low quality descriptions. So, idea is to go slow but go quality so that you can win more potential users to click on your website.

From the SEO prospective, I am dead sure that there is low to no ranking benefits with well-crafted meta descriptions.

Just a thought!

I agree with Chris and Jesse here!

For question one, you should not do this just because you want to have keywords in your URL as Google is more looking in to the quality of content that is available on the site instead of relaying only on keywords based domains and URLs. You can also go with the Jesse’s idea to create an internal page that contains keywords you want!

For question 2 I believe it’s your I will not comment until you asked me to move to sub domain.... sub folders are fine but Google treats sub domains as a separate domain but for sub folder both versions are just fine to me!

Hope this helps!

Frequently changing title tag as a good practice… I don’t think so! I mean it’s good to change when you think the changed title can better tell search engine and users about the website but changing it frequently to get SEO boom… I don’t think it works!

Being on number 1 is always better then number 2 but if the 2^nd place is of Google place with the map with it I guess it should attract more eye balls but to be sure why not you play a heat map on SERP results to have an idea! #justsaying