Hi there

Yes it does help, definitely, I was just answering the "is it detrimental" question. You can also take advantage of breadcrumb Schema which helps also!

Hope this helps!
Patrick

Hi there

No, this is not detrimental, but consider your users and what would be most beneficial to them. Just make sure from a site structure aspect, the site architecture makes sense and is easy to understand for crawlers.

Hope this helps! Good luck!
Patrick

Hi there

Whatever the general public knows you by, use that as your brand. Reason being - it's brand repetition and more than likely what users will search you by if doing a branded search.

Whatever keyword you use, make sure that the keyword appears naturally and organically throughout your content. Do not stuff keywords just so you can rank for that keyword. Search engines (and users) pick up on this very easily, so any keywords or phrases you use, make sure they are relevant to the content you have on the page. Otherwise, you're doing more harm than good.

Here are two resources for title optimization and onpage keyword optimization. Both of these work in tandem, so make sure you're leveraging them properly!

Hope this helps! Good luck!
Patrick

Hi there

There was a great answer from Sha Menz in this Moz Q+A here. Hope this helps!

Good luck!
Patrick

Hi there

If the PDF's URLs are changing, then yes you should redirect the old URLs to the new URLs. Even more so than a search engine perspective, if users have bookmarked or saved the link to your content, they need to be redirected. My vote - include them, be on the safe side. Also make sure internal links and the sitemap XML is updated to include the new URLs.

Hope this helps! Good luck!
Patrick

Hi there

Great answer above from Andy. My clients and I both use LinkedIn and Medium and have yet to see an issue. I have found it to be a great method of distributing content and gaining a wider audience while building my personal brand. Two things I'd like to throw in to easy worries...

First, I always include a link at the bottom of the content that says:

**This post was originally written and posted on MarcelDigital.com **- with a link to the post on Marcel Digital's website.

Second, another technique that I like is how Neil Patel posts on LinkedIn. He posts a good chunk of the article, BUT if you want to read the whole thing, you have to click a link about half way through the article that says "[click to continue reading...]". That way you're doing two things - giving credit to your website for the post and also driving traffic to your website.

Let me know if this makes sense or if you have any questions - good luck!
Patrick