Hi Guillaume

I would use the questions / answers you have as a chance to build out robust help and support sections for your products. Not only will this help you from a search standpoint with long tail queries, but it will also help you from a user standpoint as they will have a point of reference to help them with issues, answer questions as they decide if they want to buy your product, and also help with brand equity as you build more content that details answers more. What I would suggest, pay attention to the following:

• What questions are users asking?
• What issues are they having most with your product?
• How does your product compare against other products in the industry?
• What does yours do that competitor products don't?
• What new features are you adding?
• Are there any features that are underutilized by users?
• Are there any integrations you may have?
• What's the history of the product?
• What are competitors doing from a promotion standpoint that you're not?

When it comes to keyword cannibalization, that's not an issue. Two different pages can overlap in keywords so long as those pages have unique content regarding a particular keyword. To me, the two examples you listed above are two different ideas, as long as the general idea is different than the software idea and contains different steps.

What matters is that each page has it's own unique topic to the keyword and does not share content with another page. You'll find that as you are focused on a particular industry and product, that these things happen, but it's relatively easy to keep pages specific to an idea regarding a keyword. Also look for opportunities to repurpose content:

• Images
• Video
• Articles
• Gated content
• Etc.

Opportunities are limitless when it comes to content, even for a boring industry. It just takes time and digging. Let me know if this helps and if this answers your question. You have more than enough to make robust pages of content, and should have no idea to nodinex or canonicalize pages to one general FAQ page. Build more content, internally link in a smart way, and keep your eyes / ears peeled.

Good luck!
Patrick

Hi there

This is completely dependent on if Google or other search engines have crawled your website and noticed the changes yet. It takes time and it can be a bit of a wait. I would pay attention to Search Console to see if Google noticed the changes in Structured Data Markup. But yeah, it's a waiting game, be patient and keep checking back! You're doing yourself a favor just by having it on the page.

Best of luck!
Patrick

Hi there

I would take advantage of Schema that allows you to markup serviceArea, and also review Google's "Service-area businesses on Google" resource. It allows you to mark "I deliver goods and services to my customers at their locations". Please follow these rules. You shouldn't need to create a listing for each city you service if you tell Google via Google My Business and Schema.

Let me know if this makes sense or if you need anymore help! Good luck!
Patrick

Hi there

If there is more than 1 redirect, I would look into cutting that down as much as possible to 1. Google and other search engines will only follow redirects to a certain point, and if it follows more than 2 or 3, you could be in trouble. So make sure redirects are 1 to 1.

Beyond that, I focus on the following:

• Review Google's resource on properly moving a site
• Update your internal links to reflect new URL structure
• Update your sitemap and submit to Google / Bing

Let me know if this helps answer your question or if you've completed this already! Good luck!
Patrick

Hi there

There really is no right or wrong answer to this but the real question you should be asking is the following: are the links that are pointing to your website from another site relevant and helpful to those who see it?

Having a bunch of links from a site isn't necessary if it's not relevant to your site, or if they are just strewn about in random categories. I will take one really good link over 100 redundant links any day.

So just make sure whatever links you are getting are actually beneficial and useful to those seeing it. If it's not relevant or helpful, or just a bunch of links, then chances are they aren't worth having.

I actually have more points here that you can read - https://moz.com/community/q/about-link-building-in-2015#reply_290945

On my phone and can't link! Will update that when I can, sorry!

Hope this helps! Good luck!

Patrick

Hi there

Short of changing the name of the business and domain, this is unfortunately the way it goes and may have to stay what it is. You can't change word associations or negative connotations of what people use words for.

I would echo Logan's comments of qualifying traffic through titles and meta descriptions. But what I would also do is make sure that your content marketing, site structure / URLs, business listings, etc., are all very explicit in the relevant and related topics that your client is trying to rank for. I would also take a look at competitors to see what keywords they are ranking for and where they are getting backlinks from so that search engines over time will see your client is specific to an industry or topic that is NOT adult natured.

Does this make sense? What I am getting at is making sure you are more and more explicit to search engines that your client's site is related to an industry / topic that is not adult natured.

Let me know if this makes sense or if you have any more questions! Good luck!
Patrick

Hi there

Owler is your site yes? If that's the case, you're fine, and this even has SEO benefit hosting on a subdomain. I would definitely make sure you develop a image sitemap and submit to Google and Bing. Before anything, make sure your images are optimized, being as detailed as possible with all of the above. This should definitely help!

Let me know if you have any questions or comments - good luck!
Patrick

Hi there

This is very confusing haha. What I would suggest is, if the product itself stays the same while new items or features are added to it (the only reason I can think why URLs are changing - correct?), to create one static URL / page for the product and update the description as the product updates. I would also add Schema into the template of the product so that it dynamically pulls information from the description and let's crawlers know of the changes. You'll have to talk to your web development team to make sure this is possible.

This way, you have one static URL per product, with only descriptions / features changing. This will cut down on multiple URLs, redirects, canonicals, and overall, confusion. I would also take a look at this resource from inFlow; this is on duplicate content for eCommerce which it sounds like you might potentially run into.

Let me know if a. that I am on the right thought pattern here and b. that this helps. You may want to link to your site so that the community can get a more indepth look! Hope this helps - good luck!
Patrick

Hi there

A couple of years back but this still isn't answered! I am sure you have heard by now but you can install Schema through GTM, here is a great resource:

Adding Schema Markup - The Non-Developer Guide (SERPWoo)

Hope this helps! Good luck!

Hi there

Here are a couple of great links:
2015 Local Search Ranking Factors
How to Perform the Ultimate Local SEO Audit

Both of those will help you immensely. I would definitely markup branches and also take a look at Moz Local's bulk upload that will help you load all of your branch addresses to local listing aggregators. From there, you can manage your listings and update/remove them as needed.

I would review the above links and start focusing on your local SEO efforts. But I would still markup as much as you can that's relevant to the business and searches that are happening around it's industry/area.

Hope this helps! Good luck!

Hi there

I'd take a look at this resource. There is some markup for interest rate examples there that I would check out. Remember that the benefit of Schema implementation helps search engines understand the content that lives on your website and return better results. They also reward sites that utilize Schema. If anything, more markup is better because it shows you're putting in the effort and when searches/rich & table snippets begin to appear for interest rates, you'll be one of the first to start appearing. I'd do it and reap the benefits!

Hope this helps! Good luck!

Hi there

To answer your first question, yes. Posting content to your website and on your blog will definitely help boost rankings and visibility for your main site, especially with relevant topics, distribution, and internal linking. Here are some ideas...

• Do some research

• What information is missing in your industry?

• What are users actively searching for?

• Where are they currently participating in conversation?

• What language do they use in search and those discussions?

• How do they digest their content?

• Here's a quick resource on content gap analysis from Edge Multimedia

• Take advantage of great tools like Open Site Explorer and SEMRush to get a handle on your competition and what's working / not working for them

• Build out content on the site based on your research

• Mind your obvious onsite SEO fundamentals (titles / meta descriptions / schema / content length and language / etc.) (resource)

• Lay your site architecture out in an easy to use / understand fashion (Information Architecture for SEO)

• Repurpose content through video / images / guides / e-books / how-tos / etc

• Take advantage of internal site search functionality

• What are users searching for on your site?

• Distribute that content through social platforms / industry blogs / email marketing

• You can try social paid advertising (based on target audience)

• Facebook

• Twitter

• Pinterest

• LinkedIn

• Also look into posting on Linked with a tagged URL giving credit to the original post on site

• Reddit

• Stumbleupon

• BuzzFeed

• You can also try sevices like Outbrain or Taboola. Lastly, check out this post from Curata - HUGE list of opportunities.

• Participate in the discussions that are happening in your industry

• Social

• You could take advantage of features like Twitter's Advanced Search and start fielding questions

• News sites

• Industry forums

• Q&As

Where you share content will heavily depend on your audience and where they are. If you're a medical business and sharing content through hair styling mediums, you're not going to have much luck. Know your audience, know what they want, write the content, and distribute/share properly. Get involved!

I'm also interested that your audience doesn't go on sites and read content - is that true? Do you have proof of it? Could it be that you're not distributing your content in the right area? I'd look at your referral traffic and social traffic and see where your pitfalls are in analytics. Are they taking the next logical step in your content? Are they taking actions you want them to take? Are they bouncing off your site? If you can answer those, you can start to see what you need to improve on!

But never give up on getting people to your site - it's your brand and your internet home - make it inviting and provide incentive for users to engage and act on content!

Hope this helps! Good luck!