Welcome to the Q&A Forum

Don't be so sure Sean, they can be really tasty together:

http://1.bp.blogspot.com/-4ECq2gWKB3E/UhMuBqPq1kI/AAAAAAAAJAo/itkrjMcbENY/s1600/p5.jpg

Hi again,

sorry if I have not expressed myself very well.

In my opinion, you would have only 1 page for each of those tools (with all the conversion options), and along the text of that page (+ title & meta description), there would be optimized the generic keywords like "replace character tool", "replace characters online"... and the conversion specific ones like "replace space with columns", without abusing to avoid keyword stuffing / spam.

The same for the Convert Image Tool, just one page, like this people did: unit-conversion.info with the conversion text tool and all the others.

More pages than that would surely create thin content and would divide the authority between all that pages instead of having all that authory in 1 quality page that optimizes along text and metas the most searched of the conversion options of each tool.

In any case, if you create additional pages for the most commonly searched-for variants (just a few), that could be acceptable as you said.

Greetings!

Hi tangjianghuan,

I personally don't think it can have a negative impact to SEO because you are talking about really different things. The benefits from eating potatoes and the benefits of eating apples are quite different, and this difference will be reflected on each of this articles, so if you have original and interesting content for each of them, you should not worry about the similarity of the title.

In fact, I've seen websites that work well on Google of this kind:

thebenefitsofeating.com (with pages for the benefits of eating each type of aliment)

With this pages, you are saying to Google that the topic of your website is "benefits of eating different aliments", and if you are always talking about vegetables and fruits the topic would be "benefits of eating vegetables and fruits" (a more specific topic and easier to rank with), and you are increasing the topic relevancy of your website for each article about "benefits of eating differentes aliments" or "benefits of eating vegetables and fruits", whichever is your case.

Hope that helps

Hi

It's a difficult question.

By one side, it would be interesting for the searcher to have directly access to the tool with the exact function they are looking for.

By the other, many functions are very similar and they will surely have very similar content that doesn't provide new interesting information (thin content).

I think you should go for the point between this sides. I mean, you can create many different tools, but tools that group all similar functions.

For example:

Replace Character Tool (you can replace with this any character or text by any other). Here you have an example of this tool: http://www.unit-conversion.info/texttools/replace-text/. In this tool you can moderately optimize all the keywords related to the different functions, by mentioning them on the text, h1-h2-h3, or in the Title / Meta Description. Don't try to optimize all different variants because there are too much. Go for the most searched ones (use Google Keyword Planner or a similar tool to identify them). You should also optimize the variants of "replace character tool" like "replace characters online" or "replace text tool", (important to also use "free" if the tools are free)

The same for image conversion with Convert Image Tool ("online picture conversion" + "free convert img tool"... + most popular img format conversion like "png to jpg conversion tool"), all in the same page.

Hope that helps!

Hola Manuel,

correcto. Es mejor crear una url principal para la página de la campaña especial y categorías para la campaña especial y optimizar todas ellas para el tema de Black Friday o la campaña que sea, pero mantener los productos en las urls de siempre con el descuento adecuado.

Esto se debe a varios motivos:

1. Vas a generar contenido duplicado si creas una versión alternativa de cada producto, a menos que cambies bastante el contenido de cada uno de ellos y toda su optimización, y aún así corres el riesgo de tener "thin content" (contenido que aporta poco o nada al usuario) y no ser bien posicionado por ello.
2. Es muchísimo trabajo hacer lo anterior medianamente bien a menos que tengas muy pocos productos en tu tienda.
3. Las nuevas urls de productos tendrán una autoridad de página muy baja o más bien nula (PA)
4. Las búsquedas con palabras clave que incluyan tanto un producto concreto como una mención a la campaña tipo "Zapatillas nike Air Jordan Black Friday" van a ser escasas, y además al tener una categoría de "Zapatillas" o algo similar en este caso, en la que salen este tipo de productos listados junto con diferentes menciones a lo largo de la página de la keyword de la campaña, tendrás en esa categoría optimizadas búsquedas de este tipo.

Es mucho más sencillo evitar el contenido duplicado y el "thin content" si trabajas con una página principal y unas cuantas categorías, ya que vas a poder centrarte en crear secciones más únicas y originales en contenido y optimización.

En cualquier caso te recomiendo que dichas categorías no incluyan exactamente los mismos productos que las categorías de tu web para no caer en duplicidades (si simplemente no tienes todos los productos de cada categoría en promoción ya tienes arreglado esto). Quiero decir, si por ejemplo tienes una sección de "Zapatillas deportivas" con 80 productos, si tienes 50 de ellos en promoción y los otros 30 no, perfecto, si tienes los 80 en promoción y por lo tanto esa nueva categoría va a incluir exactamente los mismos productos que la otra, puedes hacer clasificaciones un poco diferentes, más genéricas o más específicas. Esto facilitaría evitar este tipo de problemas. Por ejemplo si tienes categorías de "Zapatillas deportivas", podrías usar categorías diferentes como "Zapatillas de futbol" que por ejemplo incluyera 25 de esas 80 + "Zapatillas de basket Black Friday" que por ejemplo incluyera 15 de esas 80 + otras o alrevés.

Por último, recordarte que cuando termine la campaña, no elimines tus urls para la campaña sin más. O bien utilizas un 301 para redireccionarlas a la home o a la url más similar en cada caso, o te las guardas para el año siguiente (puedes quitar los links internos a la sección pero no eliminar la misma).

Espero que mi respuesta sea de ayuda

Un saludo y mucha suerte con tu web!

Hi Luca,

there should be no reason to link to ProductY.com if it's an empty web that you redirect to www.CompanyX.com/ProductY, unless you create those backlinks, and if you create them, better to point them directly to www.CompanyX.com/ProductY

If there is some reason why someone naturally could create backlinks to that domain that I'm missing, in that case it could help, and it would transfer link juice to www.CompanyX.com/ProductY

If your company wants to do this for marketing purposes, go ahead, it won't benefit your SEO but it won't either harm it.

Greetings!

Hi Luca,

in my opinion the best way to proceed is to use your old domain that has a good domain authority and create a subfolder on it, with internak link/links in the Homepage to it. A new website in a new domain will do nothing in a extremely competitive market.

I don't understand the second part of your question. A new website will stop existing if you redirect it with a 301 redirect to the folder on the old domain, and if it's new, it wont give any authority to the page of your product on the old domain.

What I could suggest you in terms of SEO, is to create that new page in the old domain and proceed with a little quality link building campaign destined to that url (quality press articles could be a good option), and probably a social media campaign also would help directly to the promotion of the product and indirectly to the SEO of the product page.

Hope that helps

Hi Kate,

I never ping the links I build, i don't see it worth. If they are shared in social media it's much better, specially if they are shared by many people.

As you do, I would just save them on an excel file taking note about the date it began to be online in the web, the anchor text, if it's follow or nofollow and the type of web where is it. This list can serve you to build links moderately and irregularly in time to seem more natural,to control if some links or webs disappear, to build links of the type of link or anchor you need more (exact anchor, phrase anchor...). Here you have a good article about the anchor text: https://ahrefs.com/blog/anchor-text/

You can also use this list to do second-tier link building, pointing with these new links (tier 2) to the first links you created. I leave you here an article from Julie Joyce about this:

https://searchengineland.com/importance-second-tier-links-242941

Good luck!

I've seen a lot of websites that do similar things and rank high on SERP's...

Sometimes this can be explained in some part by a good backlink profile, old domain / website, high amount of content (if the content is relatively original and varied), or because the niche is more receptive to this type of content (when it's something relatively common on your niche)... and other times simply makes no sense why things like this are working in Google for years without getting automatically or manual penalyzed.

Iv'e seen webs with so big keyword stuffing repeating a keyword about 500 times in the homepage, and being ranked in the top of Google for that keyword without seeing nothing internal or external of that website appart of this that can explain that awesome ranking. It's so frustrating knowing that this is penalized by Google and some of your competitors are doing it with impunity while you can't or at least you shouldn't...

Hi seoman10,

there is no penalty for duplicated content but rankings can be impacted negatively because of the duplicated content and your web may have a worst performance on Google.

This is because Google will waste many time searching in all your similar content to decide which page to show in the search results, wasting also your "crawl budget", and probably will also divide the authority between more than one of the similar pages, losing authority in this process.

Also, Google may choose to show in the search results a filter version of the page that is not your preferred one.

I recommend you to use canonicals to solve this problem, pointing all the filter versions of the page with canonical to the non-filter one.

Hope that helps

Good luck!

Hi again!

I think the question you are asking has been already answered in this community right here:

https://moz.com/community/q/is-affiliate-duplicate-content

The conclusion is to:

• OPTION 1) Avoid identical content on affiliate sites and demand affiliate sites to write their own original content.
• OPTION 2) Demand affiliate sites to canonicalize their urls with duplicated content to your urls.

Hope that helps

Hi,

I recommend you to read this article from Nicole Grodesky that explains very well the effects of affiliate marketing & links on SEO:

https://powerdigitalmarketing.com/blog/how-does-affiliate-marketing-affect-seo/

Greetings!

Hi Matt!

I've seen information about 2 algorithm updates in the last 2 weeks:

June 18: https://www.seroundtable.com/google-algorithm-update-signals-chatter-25915.html

June 8: https://www.seroundtable.com/google-algorithm-update-on-friday-june-8-25877.html

Greetings!

Hi again Kate,

you can "fetch as Google" that url on Webmaster Tools https://www.google.com/webmasters/tools/googlebot-fetch and then "request indexing".

Here you have more information about it: https://support.google.com/webmasters/answer/6065812

Greetings!

Hi Ewerton,

in my opinion the best choice is your personal choice, a canonical from the short and new version of the content to the long and old one.

Greetings!

Hi Kate,

Google has reindexed your homepage today (19 Jun 2018 02:38:44 GMT), but instead of showing the title you have "Online Payday Advance Loans - No Credit Check | Payday Sunny" is showing this one: "Payday Sunny: Online Payday Advance Loans - No Credit Check". ¿Right?

It's the same but Google changed the sequence.

I recommend you to read this: https://yoast.com/google-page-title/

"Google does all sorts of things to your title. It sometimes replaces it with parts of your URL, but it’s also known to add the brand to the end of your title, or just completely rewrite it when it feels like it"

About your meta description Google is showing searching by a site this: "Payday Sunny provides an instant payday advance loans online. Get cash advance loans amount $100, $500 and $1000. Apply today.". That's the meta description you have, but Google can also do all sorts of things to your meta description depending on the search an what Google considers for that search.

About webmaster tools don't trust much their data about crawled backlinks, it's not very good. You can see better the backlinks with tools like https://analytics.moz.com/pro/link-explorer/home or https://ahrefs.com/dashboard/metrics

But probably this tools won't either show all the links that you built. Some of them because it's too soon and the tool will take more time to find this links (specially Webmaster tools that is a bit slow for this), other tools simply won't never find them and others links maybe won't be never found by any tool because the page with the link has a noindex or is blocked by robots.txt, this has happened to me sometimes and I finally found this problem in some pages with links like on Themeforest profiles.

The best you can do is to use all this tools to watch the backlinks and you will find more than using just one.

Hope that helps Best wishes!

Hi kh-priyam

Many people use a product ID in the link because many CMS automatically create this ID in the url, and if you don't install a plugin for friendly urls, this ID will be there.

There is no advantage for ranking better with product or categories ID. In my opinion it doesn't matter if you have an ID if the rest of the url is friendly, but some people think that urls without ID are better, so I recommend you to don't have a product ID in your urls.

Greetings

Hi sl_pa,

I don't know how Alexa calculates its bounce rate data, but I have found this: https://www.quora.com/How-does-Alexa-define-bounce-rate

Maybe that helps.

In any case, you can't trust much this stats from Alexa, but as you said, it can give a general figure. The perfect tool to see bounce rate is Analytics, but you can't see your competitors stats with this tool...

Greetings!

Hi sl_pa,

1 & 3) Yes, bounce rate affects SERP ranking and time on site also affects SERP ranking, in fact, they are 2 of the most important factors in 2018.

Take a look at this Ranking Factors Study from Semrush, it's very interesting: https://www.semrush.com/ranking-factors/

4) You can see your competitors Bounce Rate with Alexa: https://www.alexa.com/siteinfo/

2) Maybe you should try to imitate the model of the competitors that are performing better on Google, the ones who have top rankings and the ones who have a lower bounce rate.

Hope that helps Good luck!!

Hi vtmoz

In my opinion, anchor text is not so important in these days, brand / domain / image / visit our website are good anchors. What it's really important is to have some of the links with the exact or similar anchor of the keywords you want to rank, and the rest of natural anchors.

About the page content or context content, the more related it is to the linked page, better. If the content relation is very low, it could still be a good link depending on the reputation of the linking website. The more reputation the linking site has, you need less content relation from it to be a "good" link.

Obviously, the link will be better where it has more content relation and the linking site has more reputation.

About the broken links you are planning to redirect, I would have to see the links, but unless they are backlinks from spammy sites, they should not harm your SEO. Maybe they just have little positive impact, but you don't have nothing to lose doing this.

Hope that helps, best wishes!

Hi Becky,

I agree with Yaroslav, the better practice is to use 301 redirects.

Greetings

Hi Laura,

as the article says, "There is nothing that business owners can do about the removal of anonymous reviews. This is an update that Google made to its core algorithm. It was not a selective penalty levied against a small number of businesses.".

What you can do about this is ask your clients for reviews if they are satisfied with your service or product, you can also offer an incentive so that more customers are encouraged to leave a review.

Here you can see some interesting articles about it:

https://www.google.com/search?q=how+to+get+google+reviews+from+customers&rlz=1C1CHBD_esES777ES777&oq=way+to+get+google+reviews+f&aqs=chrome.2.69i57j0l5.8463j0j7&sourceid=chrome&ie=UTF-8

If you can't get reviews this way, I suggest the possibility of buying reviews, but be careful with this it can be risky. If you want to do it, do it natural, buy from real people with reputation on Google that live near your business.

But better try to get real reviews from your clients.

Hope that helps, best wishes!

Hi Tunguyen,

Here you have some free tools that can help you to test your website onpage:

Speed: https://developers.google.com/speed/pagespeed/insights/ - https://tools.pingdom.com/

SEO optimization: https://www.woorank.com - https://www.screamingfrog.co.uk/seo-spider/

Markup checker: https://validator.w3.org/

Also don't forget to check Google Search Console for errors in your website: https://www.google.com/webmasters/tools/home

Hope that helps

Hi Cassio

In my opinion you should use the .com domain because the other domain is for a specific country like UK. In my experience specific domains of a country don’t work very good in other countries. For global SEO better global domains like .com, and for United States a .us or .com domain are good options.

About the content, try to talk sometimes about different things of the same topic and other times the same things but with other point of view. It could be specially interesting if you talk about local things of US or UK on each of them, like news, towns, famous people or events about the topic in the country. This will give you more original content on each of them.

Hope that helps...

Have a good weekend!

.

Hi Ewerton,

I choosed spanish from Spain because I'm from Spain and my clients are from here, and they want better results for Spain than for other countries in Latin America. Some projects with this conditions have ranked well also in many countries in Latin America.

In my opinion you should choose the spanish version of the country in which you prefer better positioning, the one you have. And if you want to rank better in other countries you have to get links from those countries.

I mean, if you want to rank better in Spain, try to get good quality backlinks of your niche that are from Spain, specially those with .es and also .cat (Catalonia domain), but focus specially on .es domains or .com domains that you see that correspond to spanish people.

The same for Mexico but with .mx bakclinks. But with patience, don't build a lot of backlinks together.

Best wishes and good luck!!

Hi Mike,

I recommend you to read this guide of spam score from Moz:

https://moz.com/help/guides/link-explorer/spam-score

Start reading on this part: "Another site's Spam Score - Again, this doesn't mean that these sites are spammy. This percentage represents a wide variety of potential signals ranging from content concerns to low authority metrics. Since this is just based on correlation with penalization, rather than causation, the solution isn't necessarily to disregard sites or disavow links with higher Spam Scores. Instead, we'd recommend using it as a guide for kick starting investigations. Be sure to check out a site's content and its relevance in linking back to you before disregarding or disavowing."

I personally never use Disavow Links Tool. I manually delete links or simply create new ones to reduce to percentaje of "spammy links" or the percentaje of links that have the same anchor...

But if I had to say a spam rating where I would use the disavow links tool, it probably would be higher than 60-80%, depending on my personal opinion of how spammy I see the website. If I see it very spammy, higher than 60%, if a don't see it very spammy, higher than 80%.

Hope that helps

Hi Ewerton Silva,

I managed some projects in spanish that needed good rankings in Spain and also in Latin America. I used for them a .com domain and spanish from Spain, it worked well. But I think you can also use spanish from other country like Mexico, I've seen some websites from Latin America countries that rank well in Spain. Maybe you should choose the spanish from the country in which you want to rank better of all.

I would have only one domain and make the same content for all the countries, because there are a lot of countries on latin america and its difficult to create the same but different content to a lot of countries, and you also have to create a backlink campaign for each of them and is a lot of work.

It's better if you focus your efforts on a single web, but try to build backlinks from all the countries in which you are tryin to rank.

Hope that helps!

In my opinion, all the keywords related to a specific search, add value to it, and the more keywords you mention related to that search, Google considers that you are covering more about that field, which is positive.

In fact, I personally use to analyze the most mentioned keywords by the sites on the first positions on SERP's in Google, usually the top 10, and try to include all those keywords in the texts of my website, or a important part of them, as long as there is a natural and logical way of mention them, this includes brand keywords.

Hi Nigel,

obviously the content shouldn't be the same. There are many things to say about each topic, or many ways to say similar things without saying the same...

Hi mlb7,

Matt Cutts explained this around 2015:

When you are disavowing links, you can know that a link in your disavow file is considered disavowed once you see that Google has cached the page where the link resides. But when it comes to reavowing, we have no way of knowing when Google is going to start counting that link again or whether it will be given the same weight.

Reavowing a link can “take a lot longer than disavowing it,” though no one knows how long that is. Google wants to be really certain that spammers are not going to try to figure out which links are helping or hurting them by doing disavow and reavow experiments.

I recommend you to take a look to this video from Matt Cutts: https://www.youtube.com/watch?time_continue=1&v=393nmCYFRtA

Sources:

https://searchenginewatch.com/sew/how-to/2409081/can-you-reavow-links-you-have-peviously-disavowed
https://ahrefs.com/blog/google-disavow-links/

Hope that helps, good luck!

Hi americancasinoguide,

you also can do both things, build and page on your site, and put in that page a backlink to your new domain.

About the importance of the keyword in the domain I thought that I was not important since some years ago, but I saw on a very interesting Semrush study from June 2017 (https://es.semrush.com/ranking-factors/) that all the important factors in these days are less important for the first position, because Google places much times in the first position a less popular site than others, but with a domain or brand that matches with de search made.

So, you have a very good base to go with your old domain, but I wouldn't discard to make a new one, and give the link juice of your old domain to your new one with a backlink placed in the most topic-related page.

Hope it helps!

Hi heleneolsen,

I'm not aware of a problem like the one you describe, but I personally never trusted much backlinks shown in Google Webmaster Tools, I preferr tools like:

Moz's link explorer > https://analytics.moz.com/pro/link-explorer/home

Ahrefs > https://ahrefs.com/

I recommend you to try them.

Greetings!

Hi DGAU,

it's a difficult question. I have used this technique 2 times (redirect a broken link on a .gov site to my site) and in my experience it did not work very well, didn't see improvements on rankings, but I'm not really sure about if it can work in some situations.

Probably, if the link was broken for a short period and you redirect it soon, it will be much better that if it has been a long time broken. If it's broken and you inmediately redirect it would be the perfect situation, each day from that I think it will give less link juice.

Just my opinion.

In any case, you don't have anything to lose by doing the redirect to your deeper directory, try it.

Greetings

Hi vtmoz,

I recommend you to redirect all that 404 errors. In my opinion a clean web without errors performs better on Google.

If they're too much, you can install a plugin like:

https://es.wordpress.org/plugins/all-404-redirect-to-homepage/

https://es.wordpress.org/plugins/404-redirection/

https://es.wordpress.org/plugins/redirect-to-404/

Hope that helps.

Greetings!

Hi Gerard,

Google sometimes does weird things that is very difficult to understand. I've seen and compared both sites and yours at Seo Onpage is much better, because the other one is very poor at content and number of pages.

The only 2 things that can make sense are the domain name (your competitor's domain name includes "taxis") and the backlink profile, so like you cant do nothing about the first thing, I recommend you to replicate the links they created that you don't have:

https://analytics.moz.com/pro/link-explorer/overview?site=www.lewestowntaxis.co.uk&target=domain

https://ahrefs.com/site-explorer/backlinks/v5/external-per-domain/subdomains/live/all/all/1/ahrefs_rank_desc?target=www.lewestowntaxis.co.uk

Maybe that helps.

Good luck!

Hi seoanalytics,

Your keyword should appear several times throughout the content and in my opinion it should appear in all possible variants and also with synonyms. So it could be sometines noun subjet and others predicate, both things.

Greetings

I usually use nofollow for links that point to pages like "Privacy policy" or "Legal advice", and noindex in those pages.

I don't do it for authority, I do it for duplicated content, this pages a lot of times have very similar content to the same pages in other sites.

Yes, like Tawny said, it can take some weeks even months to reindex specially if your site doesn't change a lot along time.

Be patient

You can try to copy your competitors linked domains using backlink analyzer tools like the one Moz has:

https://analytics.moz.com/pro/link-explorer/home

Good luck!

No idea, but I found an interesting discussion about this:

https://stackoverflow.com/questions/13579477/can-i-give-a-title-tag-a-color-and-different-font

Hi again,

I've seen this which I thought is interesting for the discussion:

danny_sullivan_meta_description.jpg

Hi yaelslater,

I've seen an experiment about this, and Google will still index the canonicalized urls, but in theory, it will show to a related term search the one the canonicals are pointing to.

The first 2 urls of this search are the ones of the experiment:

https://www.google.es/search?q=site:estrategia-seo.com+prueba+canonical&rlz=1C1CHBD_esES777ES777&filter=0&biw=1920&bih=949

You can see in the code the canonical.

The experiment is from 2013! so don't expect those urls to be taken out from the index. If you are looking for this, you should use other techniques like robots.txt to block indexation or redirects 301 to permanently redirect.

Greetings!

Hi nishthaj,

I think blocking with robots.txt is a good solution. But you don't have to block each url manually, it's better to block all urls that have: & or =

I think the code for this is:

Disallow: /*&

Disallow: /*=

This way you will automatically block all present and future weird urls like this and prevent present and futures problems.

Hope that helped

What do you want to test of your website?

Speed? https://developers.google.com/speed/pagespeed/insights/

SEO optimization? https://www.woorank.com

Link profile? https://moz.com/researchtools/ose/

¿Really? Great Google... We write longer meta descriptions because they want longer meta descriptions and now we have to shorten all again.

Hi Manuel,

I'm not sure if I understand you. It's a good idea to create categories in a secondary menu if you have in them with products or with natural/original/quality content.

But you mean to don't have a url for each product and have all them just in www.domini.cl/cyber/category? If this is the question, I think is better to have a url for each product, unless you don't have any content on each product, in that case it could be a good option.

You can talk me in spanish if you preferr

Thanks Moz team! you did a fantastic job with the new link explorer!

Hi Gavinn,

I personally would try to rank on the home the best / more popular / generic / most searched service on your business, or maybe 2 or 3 of them. And I also would keep those keywords on their respective service page.

And the rest of keywords just on their service page. Normally is the strategy that I use.

Good luck!

Hi Yaroslav,

I agree with Gaston about the losing some authority with a redirect.

Also add that if you redirect page A to B and B to C, all the authority will go to page C with the loss of the first, and the second redirect by the way. B won't retain any authority because it won't exist anymore.

Greetings