As a frequent user of Fetch as Google, it's handy to get some pages indexed as quickly as possible into Google or to update how Google is seeing a page. I've seen absolutely no negative effects from speeding up the indexation process like this, but there is a monthly limit. (But, unless you're going HAM on it, you'll likely never reach this.)
Best posts made by Ria_
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RE: Fetch as Google
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RE: Why is my DA still only 1 :(
If your site was only launched a month ago, I'd wait a little longer before freaking out. Mozscape doesn't update too frequently. It was last updated March 9th, with next update due April 10th. It might just be that Moz hasn't had a chance to crawl these new links to your site.
DA is a good indicator but is not the be-all and end-all of metrics. If your site is increasing in traffic/rankings/conversions, then you know you're on the right track.
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RE: Bulk Page Authority Tracking
In your Moz Analytics, if you click on Link Analysis from the Links section in the sidebar, you will see the Top Pages by PA tab.
Clicking this will show you a table of your Top 50 Pages by Page Authority, sorted into Page Title, PA, LRDs, Total External Links and HTTP Status. You can also export this to CSV for your own records or just to suit your own preference of data browsing in an application of your choice (Excel, Google Sheets, whatever).
Hope that helps!
EDIT: This might be easier...
https://moz.com/researchtools/ose/pages?site=YOURWEBSITE.COM&sort=page_authority&filter=all&page=1 -
RE: How to rank highly without much content?
If trusted websites are linking to that page, the anchor text used to link to that page is a huge signal to Google that that page is relevant to those keywords being used in the anchor text. So Google will start to rank that page higher for those keywords, sometimes despite those keywords not even making a single appearance on the page.
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RE: Listing multiple schema Things (e.g. Organization, LocalBusiness, Telephone, Locations, Place, etc)
I've been wondering about this too. I may be wrong, but I feel as if it's contextual. For example, on many event listing websites they use event schema. Which will mark up the event details as well as the organiser details. This uses schema for the organiser and venue's business addresses, phone numbers and website, etc. This is the correct way of marking up events and the rich snippets display correctly on Google. As long as the NAP is under Organization or whatever (which lists the business' name) and you make it clear that it isn't your organisation, I assume it's fine.
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RE: Different meta tags appearing in SERP for same landing page
This is quite common when Google feels that the specified title and meta description isn't as relevant to the search query (or if they feel that your title and meta description is misleading and irrelevant to the page content). So although it might show your title and meta description for the majority of search queries, they might decide that they can do better and provide a more relevant title and meta description based on the user's search query. Unfortunately when it comes to this, you can't win them all. The important thing is to make sure that your title is optimised and relevant to the content that's on the page as much as possible, and that your meta description is both enticing to the user and also relevant to the content of the page. I've found that, although Google no longer use the meta description as a ranking factor, it's still important to get a couple of your page's keywords in there just to prove relevance.
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RE: Blog Page Titles - Page 1, Page 2 etc.
This shouldn't be too much of an issue at all really.
My recommendation would be to noindex these /page/2 etc pages if you're using Wordpress. Various Wordpress plugins are available that allow you to do this easily. My favourite is Yoast SEO - you can noindex those pages and tag pages too. If you use tags, this would be more of an SEO concern than the paginated pages.
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RE: Is there a quick and easy way to check a website to see which outbound links open in the browser window and not in a new window?
If the <a></a><a>tag includes _target="blank" then the link will open in a new window/tab, if that helps at all.</a>
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RE: Service area local seo
I think listing items in bullet points will be less spammy as they are marked up as list items. You can format them how you like, however, such as in multiple columns - so that they're not so ugly looking on the page, and won't look so... vertical? e.g. 3 columns of 10 rows, 5 columns of 6, etc.
And I would focus the page titles on wider areas site-wide, if it were me.
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RE: Different meta tags appearing in SERP for same landing page
As always, Google thinks it knows best. What's new? lol
Good luck!
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RE: Could I optimize my homepage anymore ?
I would suggest performing a full audit report of your homepage to find all the little bits you may have missed, if you're really unsure. What have you done so far to optimise the homepage?
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RE: Are titles on images still important for SEO?
I don't think just specifying a title for an image makes a significant impact at all on its own, but combined with other aspects of image SEO (such as the alt text, the surrounding content and context of the image, filename, etc) helps. Even if a tiny amount. I personally like to include it myself, because why not. If it's relatively effortless, every little helps.
Be interesting to read what other community members make of image titles
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RE: How to do LinkBuilding in 2015 without getting affected?
There are so many factors to consider:
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The website you're blogging on:
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Quality
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Relevance
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Authority
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Your guest post itself:
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Quality
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Relevance
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Other outbound links
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The link to your website:
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Anchor text
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The page it's going to
Those are the basics of the basics, but just to get you looking at link building in a better way. But the drop in traffic isn't necessarily attributed to the link building you've been doing either, and you need to take a closer look at everything.
The question you should be asking with every link "built" is: **Is anyone actually going to benefit from this link? **Will anyone see it? Does it provide any value to anyone? Would anyone actually click this, and would they be satisfied with the page it takes them to?
If no, then it probably comes across as spammy.
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RE: Should I optimize my home-page or a sub-page for my most important keyword
Not OP, but hypothetically what would be your solution to the homepage and subpage cannibalising each other in search and jumping up and down replacing each other if homepage isn't even optimised for the subpage's target keyword?
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RE: In 2016, should all businesses have a Facebook page?
This sounds like to me that it would depend largely on the website/business. Great if you have interesting content, even if it may look a little automated but potentially followers might appreciate being able to keep up to date with the website in this way, but if you're a b2b ecommerce website with no blog in a "boring" industry... would it be better to have a Facebook page to have a place on Facebook but no activity and no followers, rather than a seemingly active Facebook page with no followers?
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RE: Can you use Screaming Frog to find all instances of relative or absolute linking?
If you have access to all the website's files, you could try finding all instances in the directory using something like Notepad++. Could even use find and replace.
This is how I tend to locate those one-liners among hundreds of files.
Good luck!
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RE: Duplicate content
It's definitely worth asking about that canonical link. If they are nice, they'll add it - and I've personally been lucky with that before. If they were "nice" enough to credit you for the blog post and link to the original source, then they should be fine with adding it.
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RE: Should I optimize my home-page or a sub-page for my most important keyword
Yah, I was thinking it would be something along the lines of improving the subpage's authority with topic-relevant backlinks and anchor text. The homepage having the highest page authority of the domain, I figured Google was choosing it for that reason even without mention of the keywords on the page. Been getting a little frustrating when one month it's homepage on 1st page with subpage nowhere to be found, then the next month it's the subpage that's ranking and the homepage doesn't appear at all for the query.
Thank you for your advice!
(Sorry, Jacob, for hijacking your thread!)
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Why is Google appending a different website's brand name to the end of SERP title?
I've recently been shown some SERP results where Google is appending a different website's brand name to the end of the SERP title. It's actually rewriting the brand's name to that of the other website. (This is obviously not ideal.) Why would this be?
The other website doesn't even stock the same product, so there shouldn't be any confusion there. But even if it did, many websites stock the same products. Just confusing...
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RE: Can I redirect a link even if the link is still on the site
Redirecting the 2nd link would probably be the best option, in my opinion. If the 2nd link has an integral part of the site structure and navigation, but you don't want users (or Google) to access that duplicate page, I don't see how you could do it any other way if your client insists that the 2nd page has to be created.
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RE: Has anyone seen a recent drop in Page Authority?
There have been many people this week reporting huge drops and fluctuations in their websites' DA and PA. This has been put down to the recent updates with Mozscape and how it is calculated. Rand explains it quite well in this post: https://moz.com/community/q/da-pa-fluctuations-how-to-interpret-apply-understand-these-ml-based-scores
Any drops in DA and PA don't necessarily mean that your website and/or link profile has decreased in quality. Which is why it's always recommended to compare your DA/PA metrics against your competitors rather than against your own website's historical metrics to get a more accurate view of how DA and PA updates are affecting you.
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RE: How do you make product pages unique when there are thousands of products?
This is an amazing answer (if there was an option to mark it as such, I would have). Thank you.
You, sir/madam, are a machine and I'm not surprised this has taken you years. Unfortunately, I don't work in-house for this particular ecommerce site so I only have a few hours a month to work on this. The site's been around for a few years, the physical department store itself over a century, and I've only been working on it for over a year. There's over 10,000 product pages split across hundreds of categories and there are hundreds of separate landing pages based on brand, range, designer, sets, etc (I've been culling a lot of these...).
The vast majority of products contain duplicate descriptions across the whole brand range, so I've mainly been getting rid of those to strengthen the category page so that there's not dozens to hundreds of duplicate paragraphs shared with the category page. But the product pages look so bare with what's left of the description.
I think I'll take a leaf from your book though and go through the most popular categories, aiming for 100 words per product. With smaller ecommerce sites, this would seem obvious to me, but I just wasn't sure whether time could be better spent elsewhere with a larger site.
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RE: Can you add a "Show All" to Rankings Pagination?
I completely second this. I can understand that if a number of users requested paginated rankings, then you were right to implement it. But not everyone enjoys working like this and I find it incredibly annoying having to bounce around between pages, and don't understand why a Show All option isn't available for the rest of us.
Why do the rankings have to display in one way or another? Why not let everybody be happy with options to view the rankings paginated or a Show All?
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RE: Can I redirect a link even if the link is still on the site
Although, depending on Craig's site structure, it could be a simple, one-time set up of the htaccess so all Link 2's 301 to the Link 1's.
For example, if when creating website.com/category1/product1, it also creates a duplicate page on /category2/product1, he could use regex so that all products under /category2/ redirect to the /category1/ product URL.
You're right that it's still not the most elegant of solutions, but it's a simple enough way to make sure users are where you want them to be without requiring any effort every time you create a new page - and it shouldn't upset Googlebot.
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RE: 301 redirect from a de-indexed site
Google will still crawl and follow links on a page that has the tag "noindex" so long as it doesn't have the tag "nofollow".
"nofollow" will tell Google not to pass any page authority / link juice. But if the page is just noindex'd, then Google will still pass link juice.
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RE: Should we rename and update a page or create a new page entirely?
How similar is the content/subject of the page? For example, if the page used to be about Cats and the URL was website.com/cats, then if you needed to replace it to be about Dogs then obviously you'll have to change the URL to website.com/dogs. Even a 301 redirect from /cats to /dogs doesn't really make much sense, as they're both completely different subjects. You'd be better off 301ing the old /cats to the homepage instead.
However, if the two subjects are similar or related at all, ideally you don't want to change the URL at all. You can change all the content on the page and replace everything if you need to, but the best solution would be to keep the existing URL. Especially if the page has value in terms of page authority/traffic/backlinks. For example, if the page isn't about Cats anymore but specifically Cats' Accessories. You have to ask yourself whether /cats still makes sense in context, and you can optimise everything else on the page for "cats accessories".
Otherwise, go ahead and 301 that bad boy.
Edit: I should note that the decision you make on this will heavily depend on the subjects of the two pages and your existing URL and site structure. Without seeing your site and having some idea on the replacement page, it's hard to give specific advice. Hopefully this response is helpful in that it will give you something to think about though.
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RE: How does Google treat special characters in titles?
Thanks for your input, Dan. I won't be using slashes but I was curious as to how they would work with Google.
The category page I had in mind at the time, I had just merged the multiple subcategory pages into the one main category due to cannibalisation evident in rankings (and I was experimenting with how to optimise browser title for previous subcategory-related keywords). The single page is already outperforming the separate pages, but thanks for your suggestion
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RE: Sitemap
This isn't an issue, and most sites don't provide clickable links to their sitemap/s.
I would recommend adding your sitemap URLs to Google's Search Console though, to help Google crawl your site more efficiently.
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RE: Do-follow links from social media
Internal redirecting link?
As in, the backlink is followed but goes through a redirect to get to your page?
A 301 will still pass all link juice, minus a few drips in the process, to your website. But if the link goes to a redirect link, then the link juice will be from whatever authority that URL has rather than the URL of the page with your link.
e.g.
Profile > Redirect Link > Your page
So any link juice from the 301 will be from that middleman there (which might be of lower quality), rather than directly from the profile. It will also take a few crawls for Google to recognise your page as being the destination that should be "credited".
If it's a 302, then it won't pass any link juice.
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RE: Partial Match or RegEx in Search Console's URL Parameters Tool?
Haha, I think the train passed the station on that one. I would have realised eventually... XD
Thanks for your help!
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RE: Best way to advertise cosmetic dermatologist on Facebook in the UK?
Fantastic resources, thank you so much.
I can understand Facebook's issue with ads that may be perceived as negatively portraying being a certain physical conditions (weight, facial features, complexions, etc). But it just seems a little overkill at times. I'll try your suggestion of a more medical/factual approach rather than promotional, and more "beautiful people" type imagery. If the "beautiful people" goes down better with Facebook, it would be kind of ironic as currently the imagery they're turning down is of real people. Real clients that have volunteered their photos to be used for marketing. Not models.
I foresee a lot of trial and error trying to satisfy Facebook's regulations and get a good CTR.
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RE: Change category of a post
As Martijn said, tagging multiple categories to a post can help with crawling due to more internal linking. Fortunately, if your URL is just sitename.com/post-title, then you can change/add existing categories and it won't make a difference as the URL won't change, so you won't have to redirect anything. If you're renaming categories, changing the category URLs, you may still want to redirect the old category URLs to the new category URLs to preserve the category pages' authority though.
If the site structure is more like sitename.com/category/post-title, that's when it may become an issue and you will want to redirect the old URL to the new URL. If you use Wordpress, I believe it will automatically redirect the old URL to the new URL if you do change the category. (Definitely test this to make sure it works with your version/plugins.) There are also plugins to help you tag multiple categories to a post but, setting a preference for the permalink category.
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Google My Business: Multiple businesses operating from same address
Hi guys,
This seems to be quite common (especially now with "hotdesking" becoming increasingly popular), but I've never had to do local SEO for a business like this before so was just wondering on best practice for a business who shares the same brick-and-mortar location with multiple other businesses.
For Google My Business verification, it does seem you just have to get there first. With Google unverifying the first account tied to that address if you attempt to verify another - I don't want to do this, due to the relationship between my client and the verified business in question.
Any suggestions?
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RE: Multiple keyword optimisation
Just get those keywords you're trying to rank for somewhere naturally on the page - within the text, headings, alt text, etc. So long as doesn't look keyword-stuffed.
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RE: Category pages are treated as duplicate content - is that a problem?
If the pages are HTML-heavy with not much text content on the category pages, this could be why. Otherwise it's hard to tell without seeing the actual pages.
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RE: Removing blog posts with little/thin content
It's a waste of good content to remove it because it's considered "thin". In your position, I would consider grouping these under-performing/thin blog posts into topical themes, compile and update them to create "epic content" in the form of detailed guides or whatever is most suitable to the content. Add to the long post so that there's some logical structure to the combining of the little posts (and so it doesn't just read as if you stuck multiple posts together), then redirect the old post URLs to the newly created relevant posts. Not only do you have fresh content that could each provide a ton of value to your readers, but the SEO value of these so-called "epic" posts should in theory be more impactful.
Good luck, whatever you decide to do!
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RE: Google My Business: Multiple businesses operating from same address
This is great advice, and I will definitely bear it in mind for similar situations in future. Unfortunately, for this particular business there are no dedicated "suites" as such. It seems like it's a clinic version of hot desking, with multiple doctors each running their own private business occupying the available clinic rooms within the building.
I appreciate it's quite a specific SEO dilemma, but I'm sure it must affect other industries. Especially now with the growing start-up generation. Even recently I visited an "enterprise hub" where businesses were able to use the address as their listed address whilst renting "hot desks" or "hot suites" by the day, changing desk or suite on a daily basis to whichever in the building is available. I wonder what _their _local SEO strategy looks like....
/thinkingoutloud
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RE: Very different PA for 2 versions of the same domain homepage - how to fix pls?
To add to this, and briefly explain why it's bad practice to have two versions of the same page available: basically, having the two versions will negatively affect either of them ranking due to the duplicate content. They are cannibalising each other. There should only ever be one URL version of any page on the website. So you will also want to redirect /index.html or /index.php to your preferred homepage URL also. And make sure that you either redirect non-www to www or vice versa sitewide - not just on the homepage.
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RE: I'm noticing that URL that were once indexed by Google are suddenly getting dropped without any error messages in Webmasters Tools, has anyone seen issues like this before?
I'm seeing that URL as being indexed in Google. Do you have any other examples?
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RE: Removing blog posts with little/thin content
Do the contents of these blog posts provide any value at all to the reader? Are they written well, and would you actually be sad to see them go? If yes, then refer to my previous response on re-purposing them to create even better content with more SEO value.
If not, and you're just worried about SEO, I'd say be rid of them. Based on those stats.
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RE: Can you suggest a good website for a roofing contractor??
I'm not sure what you're looking for exactly. Examples of what a good roofing contractor website looks like in terms of design? Or of SEO? Are you looking for a roofing contractor specific CMS?
If you're looking for a good website in terms of SEO, just google for roofing contractors in your local area and do some competitor research. Find which local competitors are ranking the highest and explore as to why that could be, cross referencing with your existing knowledge (or notes) on local SEO ranking factors.
If you're looking for inspiration for design, the process is pretty similar except you can Google more broadly outside of your local area. See what sort of designs suit the type of business, and which ones stand out the most to you. If you have no experience with creating websites and want a cost-effective alternative than getting a web designer in, I would recommend Wordpress as a user-friendly CMS with plenty of free and premium themes to get you going.
Hope that helps.
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RE: I'm noticing that URL that were once indexed by Google are suddenly getting dropped without any error messages in Webmasters Tools, has anyone seen issues like this before?
If you do a site search for the URL (just search in Google: "site:http://www.thefader.com/2017/01/09/lil-wayne-best-rapper-alive-rap-millennial-grows-up-essay" - without quotation marks), you can see if it's indexed in Google.
The first URL you gave was indexed for me. But the second one doesn't appear to be.
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RE: Apparent Bot Queries and Impressions in Webmaster Tools
All well and good for Analytics data, but OP is referring to Webmaster Tools spam.
Any blog posts or solutions on Webmaster Tools / Search Console spam in Search Analytics?
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RE: Moz page optimizer - avoid keyword stuffing
To be honest, I tend to take Moz's page optimisation tool with a pinch of salt. In my opinion, it's great for bringing things to your attention, but shouldn't be taken as gospel. It's up to you to use Moz's suggestions for improvement, and consider each point for yourself and whether it actually does need attention or not. If you're still unsure, just try it out and play with it, watch carefully for its effect and reverse should you need to.
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RE: Did Google Ignore My Links?
Congratz on the publicity! Those are some great links!
Unfortunately though, Google may be ignoring them because they contain the tag rel="nofollow" which basically tells Google (and other search engines) not to follow it. The Daily Mail one definitely does, so I would check the others too. Many big publishers will nofollow external links, as they can't "vouch" for what they're linking to and don't want to risk the association.
Though the mention of your site, even with a nofollow link, isn't without benefit to your website! The Daily Mail one alone has a page authority of 51 and a domain authority of 94, so being linked to from there is impressive. It puts your website in a "good neighbourhood", so to speak. But just not as SEO-effective as it would have been if it were followed.
If the link doesn't contain the rel="nofollow" tag then it doesn't matter if the link was added after Google first indexed it. If Google crawls the page again, after the link was added, it would count it.
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RE: Open Site Explorer Problem
Hmm... I'm getting this issue too. It's not just you.
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RE: On Page Grader inconsistent
Unfortunately, Moz's On Page Grader guide (https://moz.com/help/guides/research-tools/on-page-grader) doesn't discuss the contributing factors in much detail. But if you go into your Moz Analytics and click on the landing page in question in the On Page Grader, it shows you where you're lacking on all their contributing factors. Broad Keyword Use in Page Title is of "critical importance" which isn't too far from reality. But hopefully if you can get all of the other contributing factors sorted, you can at least get your grade increased from an F even if it will never be an A due to the page title.
How many ticks do you have in total? Are all bases covered but the title?
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RE: What's the average rank update time after site and/or backlink changes?
You're more likely to get advice if you created your own question than hijacking someone else's, since it's a completely different question. Good luck!