Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your reputation grow with Reviews AI
      Moz Local

      Let your reputation grow with Reviews AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. How do you make product pages unique when there are thousands of products?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How do you make product pages unique when there are thousands of products?

    On-Page Optimization
    4
    5
    1703
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Ria_
      Ria_ last edited by

      When an ecommerce site has 200 product pages, this is fine. It's time consuming, but I can write 200 unique paragraphs describing the product and it's not an insane amount of work for one person. But when there are 10,000+ product pages... what is the best way for one person to go about this? Risk the page being thin and just bullet point a couple of "need-to-know" info bits, or take the time to prioritise what products could benefit the most from the unique content and get cracking with a paragraph for each?

      Or do you just forego having truly unique copy on each product page and just aim to optimise the category pages for the longtail?

      Just wondering how you guys deal with thousands of product pages really. Starting to feel as if I should re-evaluate my strategy and wanted to get some idea on what others are doing...

      Notes:

      • Product pages already have reviews, helps with adding more unique user-generated content to each page.
      • There's dynamic content e.g. "You may be interested in...", "Related products", etc.
      1 Reply Last reply Reply Quote 3
      • Njnbiure45r4
        Njnbiure45r4 Banned last edited by

        you can try any page editor plugin if you are using WordPress CMS.  It's easy to use them to make the product design. You can see here some samples of product design.

        1 Reply Last reply Reply Quote 0
        • Jioewbvu
          Jioewbvu Banned last edited by

          Our dependent information is completed like katom and has the most records feasible which we thought is relevant article.

          1 Reply Last reply Reply Quote 0
          • Ria_
            Ria_ @EGOL last edited by

            This is an amazing answer (if there was an option to mark it as such, I would have). Thank you.

            You, sir/madam, are a machine and I'm not surprised this has taken you years. Unfortunately, I don't work in-house for this particular ecommerce site so I only have a few hours a month to work on this. The site's been around for a few years, the physical department store itself over a century, and I've only been working on it for over a year. There's over 10,000 product pages split across hundreds of categories and there are hundreds of separate landing pages based on brand, range, designer, sets, etc (I've been culling a lot of these...).

            The vast majority of products contain duplicate descriptions across the whole brand range, so I've mainly been getting rid of those to strengthen the category page so that there's not dozens to hundreds of duplicate paragraphs shared with the category page. But the product pages look so bare with what's left of the description.

            I think I'll take a leaf from your book though and go through the most popular categories, aiming for 100 words per product. With smaller ecommerce sites, this would seem obvious to me, but I just wasn't sure whether time could be better spent elsewhere with a larger site.

            1 Reply Last reply Reply Quote 1
            • EGOL
              EGOL last edited by

              take the time to prioritise what products could benefit the most from the unique content and get cracking with a paragraph for each?

              If your website is already up and running this is a way to prioritize which pages to do first.

              Just wondering how you guys deal with thousands of product pages really. Starting to feel as if I should re-evaluate my strategy and wanted to get some idea on what others are doing...

              We have thousands of product pages.  All of our product pages have at least 100 words of unique content and at least one photo that we have taken at our office.  Most product pages have a few hundred words of unique content.

              When a new product arrives, I take one to my office and write a page about it.  A lot of what we sell is unique tools suited for a specific industry and I write what this tool is used for, how it is used, how to select it.  If you are selling something, you should be able to explain it easily to people.  That is what we believe.

              Our better selling products have 500 to 1000 words of unique content plus multiple photos.  As we receive email questions from potential customers we often add them to the product description.  We intentionally write information about characteristics of products that have resulted in a return.  We believe that it is better to kill a few sales than accept a return, especially if the return comes back in less than brand new condition.

              Our best selling products usually have the same description described above PLUS one or two separate article pages about how to select the product, how to use, how to maintain, how to repair.  If the tool us used for a specific type of work we often have articles about that type of work.  As an example, if we sell kitchen knives we might have articles about how to slice vegetables, hot to slice meat.

              Our retail websites have more pages of content about the products that we sell and the activities that they are used in than they have product pages.  These article pages pull in more traffic than product pages and we make money from ads that are displayed on those pages.  About 1/3 of our sales arrive at our site through a content page, about 1/3 arrive on a product pages and 1/3 are people who directly navigate to the website.

              Content is the strategy for producing all of our income.  Our retail sites have large content libraries and our information sites have small stores.  All pages display ads, even product pages, but ads from our direct competitors are usually blocked.

              We are very careful about the products that we sell.  We only sell products that we know enough about to write substantive content.  We only sell products that will be around for a while.  We can't justify writing content for temporary products.  If we have a new product that we are uncertain about we write a short description, then after we have sold a number of them we get right to work on substantive content,  that usually increases the sales because the rankings go up and more long tail traffic arrives.

              None of this was built overnight.  It has taken years.  It has been built a few products at a time, a few pages each time we add new products.  We are a small three person company with 1.5 people working to service sales and 1.5 working on content.  We work on content every day, every day, every day.  Content is the focus, sales occur as they occur.

              Ria_ 1 Reply Last reply Reply Quote 3
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • mbmozmb

                What is the best meta description for Category Pages, Tag Pages and Main Article?

                Hi, I want to index all my categories and tags. But I fear about duplicating the meta description. for example: I have a tag name "Learn Stock Market", a category name "Learning", and a main article "What is Stock Market". What is your suggestion for meta description of these three pages that looks great for seo google?

                On-Page Optimization | | mbmozmb
                0
              • Aaron.be

                Landing page separate from product page

                Hello there,  I have a wordpress website with a woocommerce plugin. I have 4 landing pages that describe my products and at the end of the pages, I have a CTA to my product page.  is it bad for SEO? my website: https://relationadviser.ir

                On-Page Optimization | | Aaron.be
                1
              • AMATechTel

                Listing all services on one page vs separate pages per service

                My company offers several generalized categories with more specific services underneath each category. Currently the way it's structured is if you click "Voice" you get a full description of each voice service we offer. I have a feeling this is shooting us in the foot. Would it be better to have a general overview of the services we offer on the "Voice" page that then links to the specified service? The blurb about the service on the overview page would be unique, not taken from the actual specific service's page.

                On-Page Optimization | | AMATechTel
                0
              • OasisLandDevelopment

                What is on page links?

                Hi - i would like to know exactly what an on page link is? i understand the linking system however cant work what exactly what an on page link is? Thanks

                On-Page Optimization | | OasisLandDevelopment
                0
              • Sparkstone

                Different page for each product colour?

                Hi Guys, I've just read an ecommerce article that suggests it's a good idea to have a different page for each colour that the product comes in. However surely this will mean duplicate content? What are your thoughts? Have you put this tactic into motion and how did it go? Thanks, Dan

                On-Page Optimization | | Sparkstone
                0
              • MarieA

                301 redirects from several sub-pages to one sub-page

                Hi! I have 14 sub-pages i deleted earlier today. But ofcourse Google can still find them, and gives everyone that gives them a go a 404 error. I have come to the understading that this wil hurt the rest of my site, at least as long as Google have them indexed. These sub-pages lies in 3 different folders, and i want to redirect them to a sub-page in a folder number 4. I have already an htaccess file, but i just simply cant get it to work! It is the same file as i use for redirecting trafic from mydomain.no to www.mydomain.no, and i have tried every kind of variation i can think of with the sub-pages. Has anyone perhaps had the same problem before, or for any other reason has the solution, and can help me with how to compose the htaccess file? 🙂 You have to excuse me if i'm using the wrong terms, missing something i should have seen under water while wearing a blindfold, or i am misspelling anything. I am neither very experienced with anything surrounding seo or anything else that has with internet to do, nor am i from an englishspeaking country. Hope someone here can light up my path 🙂 Thats at least something you can say in norwegian...

                On-Page Optimization | | MarieA
                1
              • nux

                Related products - random products or static

                Hello, I was curious about where to get related products from.  Currently I just grab some random products from the same category. Would there be any benefit to always linking to the same related products on a product page? Thanks

                On-Page Optimization | | nux
                0
              • CommercePundit

                How to Define Best URL Structure for Product Pages?

                I am working on my website to edit structure with help of Google's search engine optimization starter guide. There is really good instruction to define URL structure which help us to perform well over Google's organic search. I have resolved issues regarding category pages but, I have confusion to define best URL structure for product pages. My website's product page URL structure is as follow. http://www.vistastores.com/marketumbrellas-californiaumbrella-slpt758-f13-red.html http://www.vistastores.com/homefurniture-winsomewood-93630.html URL structure is constructed with following terms. 1. Root Category Name (Market Umbrellas or Home Furniture or ....) 2. Brand Name 3. Manufacturer Part Number I am not happy with this structure and also not performing well over Google's organic search. I am thinking to include product name or title tag in URL after root domain. But, it may create very long URL and create issues in organic search display. Does it really matter to perform well over Google's organic search? How can I define best URL structure for product pages?

                On-Page Optimization | | CommercePundit
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.