Welcome to the Q&A Forum

Vladimir,

Go into GWMT. Under dashboard go to Google Index. Then go to Index Status.

You will see your site's indexed pages over time.

Best,

Robert

Anderson,

With a 301 you are redirecting page to page. So www.olddomain.com/page1 to www.newdomain.com/page1. This is done in the .htacess file and it is important as it will transfer the link juice 90 to 99% (my experience is that it is always closer to 99%). We are doing that with a 1,000 page ecommerce site now and do not foresee an issue.

If you follow the protocol, you will not have an immediate increase in domain authority, but will gain it gradually within two to three months based on my experience. MAKE SURE YOU EXPLAIN IT TO THE CLIENT BEFOREHAND. I meant this for emphasis, I am not yelling.

Most of us keep believing at some point the value of an exact match domain will go away and I still see value in them. I also believe having the keyword in the domain is important if you can do that.  Here is a link to a handy 301 guide (Courtesy of Sha Menz): http://www.webconfs.com/how-to-redirect-a-webpage.php

Hope this helps,

SEOSarah,

IMO, the keyword planner is different than the keyword tool, but I do not see it as inferior on the whole. Yes, it annoyed me too that Google changed it.

As to what would I use, I would use the Keyword planner and work with it enough that I began to understand it's nuance. As to SAS for keyword research, there is a lot out there and there is no way I would do an annual contract with any. We have a lot of software we pay for monthly, I rarely use any SAS for a year commitment as they are able to change what they offer and you keep paying. I have used SpyFu, Wordtracker, SEMrush, enterprise software, etc. and all have limits. 
I would suggest you ask whether or not it meets your needs and try it for a few months. If you fall in love then commit if it saves you money. If you have not tried many, I would try one for a month, another a month, etc. and pay for the month so you have access to all the tools. that is the only way you know you love it or not.

Hope that assists your efforts,

Robert

Paul,

This is a good question and as they say in the art world "an important piece."

I am going to list an assumption or two here:

There is a single domain with sub directories for each location. (Not micro sites, sub domains, etc. for location).

The pages are optimized for each locale: Say, Cherry Hill, Newark, and NYC.

So, what are your options for tracking these? The best I have found is to track based on KW plus geo locator for the various keywords. So, house painter + each city, etc. Now, you will know what are the key terms and you can use a ton of different tracking options from Raven, SEMrush, WooRank, Moz, etc. If I were you, I would set each as its own campaign like with Moz. So, even though it is a single domain, you set it up with subdirectories instead. In this way when you list competitors you are able to use different competitors for each.

It is not as easy as most would like, but it is the best I have found.

Best of luck,

Sorry Webfeatseo, I totally missed last question there.

If you decide to delete the Places listing and start over, here is a great blog post on that very issue: The Right Way to Remove A Google Places Listing by 540SEO

Sometimes, the only way to ultimately get it right is to delete and start over. Remember, you will be better served by following the guidelines than by not. Here is another link to how to with a lot of links at bottom to good local experts: Optimizing Your Google Places Page by Geoff Kenyon

Miriam also gave you a good list of don'ts above. Good Luck

Denise

First, with Local, there are many factors that must be considered and it helps to give us as much info as possible. When I search zip code 21236 in Google non personalized, I get "Nottingham" when I look at a zip map, parts of White Marsh fall into this zip as well.

As to confusion vs geo confusion, it is likely more that the local is not clean and that is causing the problem. I urge you to not look at competitors, but look at your citation sites, Bing, Yahoo, G+, etc. Make sure all are consistent. When we take on clients who were DIY prior they always try to throw in extra areas and they try to throw in plenty of categories - and they shoot themselves in the foot. What is your on page like - url structure, etc.?

To think you can plug in Baltimore and then get listed there is faulty. If my address were Nottingham, that is exactly what I would put. You can still have other pages that optimize for that geographic area you want to work your way into like Baltimore.

I hope that helps a bit.

Andy,

Here is a hint...it is number two. Especially if the site is similar, etc. and they use reasonable anchor text. I would suggest you utilize rel=auth on your articles.

You can still have the article on your site as well.

Best,

Robert

Well........ if you are ranking well, they are going to try to use what you are using. Again, they are lazy and they are certainly not smart so kudos to EGOL.

Pete,

This is likely due to whatever CMS you are using and/or a given plug in for that. If you have an SEO plugin that automatically constructs the title tags for example, there could be something being done that is causing it to pull from the same data over and over. Before I had someone redo the title tags, I would first take a look at the CMS. Also, given they went in and changed tags and then they reoccurred, I would get clear as to precisely how they changed them and who all had access to the admin side of the CMS.

Hope that helps, 
Robert

Bucky, 
I am guessing that many are having trouble answering this as there is just not enough information. Given that it is broad, I would say if they are all in the same vertical, I would be surprised that you only had **one out of 60 that was getting virtually no traffic.  **

If they are in different verticals, you have to look at competition, duplicate content, ranking, etc. Obviously, if this domain is consistently on page 5 and the others are on page 1 of SERPs, there are more questions to ask.

Best,

Manny,

Just so you know. It has to be there given the old url is showing. So the site was hosted there and now you are hosting it, correct?

I have to believe you can get it all. If not LMK, and I will try and assist.

Best

Arpeggio

First, you state you have one 301 going to the www sub-domain. So, you used a 301 to redirect the www to the non www (in preference for the non www)? Did you set a preferred domain in GWMT? (I am concerned that you may have created an infinite loop the way you did this in C-Panel.)

Given the way you stated that and your desire to use C-Panel for the 301, I am going to suggest that you may want to seek a small amount of outside help. What you are wanting to do should be done using mod_rewrite by adding .htaccess code. If that is more than you are aware of, if you are redirecting a site with a lot of pages, you really should get some help from someone. Sit next to them and learn or do it via online meeting and learn.

I hope this helps you out,

Robert

Dr. Pete,

While I agree with what you have here, I am disappointed that you are unwilling to set up a single variable study of some type focusing on the aftereffects of putting the wrong keyword meta tags in to trap the lazy, unrepentant, claimers of SEOdom, etc.

I would love to see how many cosmetic surgery sites that do liposuction would end up ranked for Saw2 barbequed ribs! as a long tail keyword!!!

If anyone can do it, you can do it. We believe in you!

Best to you and the team!

Justin, I have never heard anything about increased link juice based on company name. It sounds like they are describing anchor text in that the anchor text matching up with destination content. (Actual words displayed in the link matching the content of the page the link is to). The title tag is important, but with regards to your company name (your brand) it it is new or not well known it is not as important...now.

What I would suggest is that if the name is not too long (you have 70 characters to work with), put it in and follow this format;

Keyword phrase or keywords here | Company Name

My reasoning is that you may someday have more brand than today and this is a way to help get that. (If you just don't care for that, you can not use it though.) Also, do not just randomly put keywords in the title tag. Use what fits the menu, url structure, and the content on the page.

You may be new, but SEOmoz is a great resource for anyone. You landed in the right spot.

From the way you are stating this, you are going to have a log with a different domain say yourblog.com.

You have a site that is mysite.com.

You want to in some way add the yourblog.com to the sitemap and have it be part of the mysite.com in the eyes of the google bot?

I do not see how that could work. But......there is still a way to accomplish this. Have the developer incorporate the WP blog in the architecture of the site. Such that there could be a menu tab: Blog (for example). Then you would have mysite.com/blog and as you added to the blog: mysite.com/blog/why-to-fire-a-developer, etc.

We just scraped a site like this and simply rebuilt it on a WP platform (it had an attached WP blog). Yes, it took some dev time, but to me was a better option for the client than the ongoing fees to the developer.

Hope this in some way helps. Personally, I would see what it would cost to move all to a WP or other CMS and do so. Best of luck.

All,

Sorry, but when there is a response to an answer I leave, I get an email, but not to a question. I will check that out.

Omid and Daniel,

I had to go back and read what I had written as I was surprised by "You are asking too much." The only qualifiers I put were: "Does anyone know of a great place to find really top talent that is the kind where the people are constantly stretching and trying new things, etc.," and "We have a position available, but will not fill it with anyone average or above average."

Then I saw the link and realized that you were looking at the post on our site. Within that we are saying "Have an understanding of" for the SEO components, server side, etc. To be excellent, I believe it is necessary to have a broader focus than just our single profession. I am not a developer, but I do understand coding at an elementary level, I understand server side, I am a writer, an SEO, etc. and I have the ability to create conceptually for video, radio, TV, etc. I also possess skills around media buying, etc. But I am in no way a developer, director, SEO, PPC buyer, etc.

So, from this I draw it needs to be better written, and I will do so. Thanks.

Also, Omid, two things I would have an interest in are knowing more about your criteria for "brilliant developers" and, if we agree on that, I would love to know when you could have a cup of coffee or lunch - my treat! Best to each of you.

Thanks

Best

While you can have a 301 for the www to non or non to www (this is sometimes referred to as the "canonical redirect or setting the canonical domain), the easiest way is to go into GWMT (Google webmaster tools) and set the preferred domain. Here is the explanation from Google webmaster tools.

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=44231

If you are like me, you learn by doing; but, you must be careful with some of this as you can cause yourself problems. You are doing the right thing by being a pro member with SEOmoz as you can learn a ton here (I certainly have). If your site is important to you, you do want to be careful with making some of the changes you are as you can end up with a site that is not ranking as it is not seen by the bots.

Best of luck, read everything on GWMT, etc.

David,

First, let me apologize if my answer seems overly simplistic. I am assuming your domain is a .com domain as opposed to a .co.uk domain? If it is a .co.uk that could be the culprit given what you want to accomplish. But, if it is a .com, in WMT, have you set the Geographic Target? ... to the UK?

Since you want to have a site that ranks globally, you want to go to the bottom of the drop down and select unlisted.

In case you are not familiar, in the top right of GWMT you will see a gear that when you click on it will have site settings as an option. Click that. The top one is Geographic Target. Click the dropdown and at the bottom you will see "unlisted" - mark that.

Then save and you will be telling Google you do not wish to have a targeted country. Since you are in the UK, I do not believe you will see a negative effect there.

I hope this helps,

Robert

Steve, Alan and Joshua have some good points here. If your desire is to franchise, you almost certainly have to go with a 301 redirect to the site you wish to brand with. You also don't want those typing in that brand to end up on a site where the URL is AustinFitnessGyms.com on a lot of levels.

But, you are going to have to be very careful with what you do or you will have a real problem on your hands. As it is now, you are redirecting the MMA site to the Austin Fitness site. When you have the 301's already set, if you go into MMA and set new ones you are going to create an endless loop and your pages may not show. This is a pain to deal with so take it one step at a time.

As a franchisor, if you had two locations, you could just keep the Austin Fitness and use the other location for inclusion in your Franchise Offering Circular. If you are selling franchises it will be hard to do so without a proven product so leaving it as Austin Fitness will be hard. You probably need to insure the signage, etc. is all MMA. You could start a new site, but that will likely not solve the problem and you will have to build links for it.

When you did the 301 from MMAsite to Fitness site did you do every url and did you use the .htaccess file? The reason I ask is that when you put in the www.impactMMAFitness.com and the non www of impactMMAfitness.com it returns two different results in OSE.

My suggestion is this: Choose to reverse the way you have the 301 and do it methodically. First, take the 301's off of any of the ImpactMMAFitness.com (check each url as Screaming Frog does not show each having a 301). After you do that, resubmit the site map to Google. Then, go into the .htaccess file of the AustinFitnessGyms.com site and use a 301 on each url to the respective url on ImpactMMAFitness.com) also go into Google and select a prefered site for ImpactMMAFitness.com - www. or non www. Make sure you have done the same on AustinFitnessGyms.com, so that either iteration redirects the juice to the Impact site.

Once you do that, resubmit the sitemap to the engines. I believe, this will fix the error of choosing a domain that was best at the time. For your local, you leave it the same as it will end up on the main site. You should also look at the rules around franchising and the Internet when it comes to marketing. Think of someone having a location in San Antonio or even San Marcus and their being a conflict of borders.

Hope this helps. Please remember when you redirect from the Austin to the MMA, if you have not taken the 301's off of Austin it will likely bite you in the butt.

It appears you have the www and non www taken care of. But, there is no DA or PA for this site. I did not that with the exception of the landing page most of the tabs redirect to another url. That url, antiquebanknotes.com has a DA of 10 and the first page has a PA of 20. There is only one linking root domain showing in OSE. (Note that OSE will not show every link but about the top one fourth. So if you have a lot of low value links, they won't show)

I don't know how you did the redirect, but if you believe you have a lot more authority than that for the url you asked about, that would be a place to start. Also, if the site is new, you won't have accumulated any authority yet. You will need to add some links, etc.

You can look in GWMT and see what links they are showing.

Best

I think the core of what you say here in the beginning is valid Omid, which is why I gave it a good answer. Unfortunately, I think when you say "all of these things" everyone drew the conclusion each was a requirement as opposed to reading what was actually written.  While some are requirements, this was not a list of requirements.

Frankly, I have been at this a long time, have been in Houston a long time, and do not know quite a few brilliant developers. Yes, I know some good ones and have met a ton who claim to be developers, etc. So, we really should have a coffee sometime - I mean that sincerely.

Best,

Robert

I do not see the english/US dealer links as a problem as they are relevant to what your site is. As to the links from Portugese sites, you might try contacting the english dealers and asking about their connections in Portugal or Brazil. They might be able to assist you. Assuming you speak Portugese, you could start looking for some Portugese blogs that are relevant and let you post with links or post comments with links.

This usually works better once you have made a few good contributions.

I went to dropmylink and see that they allow you to test keyword anchor text for sites that allow links. If you do not speak portugese, translate on babylon, etc.: I used cars for sale, auto sales, etc. and got the following translations:

Carros de vendas, de autopeças para os, concessionários de auto de venda aos, concessionários de auto angola

Using Carros de vendas, Dropmylink returned some fairly good looking sites (I speak passable Spanish, so simply translated using Google translate to English).

Hope this is helpful to you and good luck. I have a good friend who sells heavy equipment in Ghana and Nigeria and the African market is quite interesting.

Hello Pania

This has been asked a lot and there really (IMO) isn't a true equivalent. There are a few SAS programs of which Wordtracker and Wordstream come to mind first. With Wordtracker you can try it for 7 days for free and with Wordstream the same. Note that both are IMO geared more to adwords. 
With the keyword planner, the main thing is that it is different than the keyword tool. There are a few advantages for what we do. The majority of our clients have a local presence in one or more cities or geographic areas. With the planner, I can look at just that area which I like. The biggest negative is that they, too, seem to push you toward Adwords at every time and until I force myself to use it a bit, I would end up on a page trying to figure out how I could see the work I did. (One nice thing over the Keyword tool is when you resume it asks you do you want to resume; with the tool...all was lost).

Those are my best suggestions, 
Good luck.

Robert

Diane,

That was a nice bit of assistance from Ennovation so I thumbed it up.

One note here is that for some reason, someone has made all of this too difficult for you with your CMS. We use Joomla, our clients do not have these problems. (We have one client with 6 Joomla sites who can hardly turn on his computer) Somehow you are having to deal with code when you should not be.

Even if today you decided to put in a new logo image, change page titles, create new meta descriptions and change content, you should be able to do that without the need for the developer.

As it is, you are on Joomla 1.5 when 1.7 is out. You are using a program that cleans up urls when 1.6 took care of any issues. You are a publisher and you should be worried about publishing. Even in my firm, my people stay after me to do what I do - no, not SEO which is what got me here - clients and strategy which is what builds a company. I only do SEO about half as much as I did even a year ago. Publishers publish.

Talk with your developer and find out why you are having so many issues. If you cannot get it worked out in a few days (yes, I am serious), find a different developer. There are a lot of good developers on SEOmoz that actually reside in the U.K. (remember they do talk a bit funny). Read the ones that sound great and PM them. Engage a quality developer and make life simpler for you. 
Yes, if you like learning SEO, hang around with us and learn, but simplify first.

All the best,

Daniel,

We will agree to disagree on the "most of your top prospects won't be in that category." I believe anyone worth their salt will do quite a bit of checking something out before they go down the road of applying or inquiring. 
And, again, the post that Omid referred to was on our site and not an outside posting. I have agreed now three or four times it needs to be changed.

Thanks to each for the input though. One thing is for sure, it made me look a bit deeper at what we had posted re positions on the site. Thanks to Omid for that!

Best to all,

Robert

OK, you are now going to be a subscriber, welcome aboard!

The issue is you do not have a preferred domain set in GWMT. Google sees the sub domain (www) and the domain pensacolarealestate.com as two separate sites. An easy fix.

So, go into Google Webmaster Tools to the dashboard, Click on configuration and you will see settings. Click on settings and you will see Preferred Domain as the middle choice. You need to select which you want as the preferred. So, if your www has the most link juice coming to it, make it preferred or if vice versa, make the other preferred.

As soon as your site is reindexed, it will begin to show as a single site. I would bet that within two months that most of the link juice will be transferred to the chosen domain.

Welcome!

All the best,

Michelleh

I find your question quite interesting. My thought would be (as I have never done keyword research based on images) that you would still rely on the Adwords Keyword tool. I took aspirin and searched on it plus picture, pictures, image, images and aspirins with same. Aspirin picture was most searched upon.

I searched without personalization in Google images and then did same in Google search. The same image came up first. I don't know that allows for any conclusions as to keywords for the images, but it would appear on a minute test that one would use the same keywords for images as for regular and then the same keyword tools.

Not sure if it helps, but I would love to know what brought this up and to see other answers.
Best

Submit them yourself and in case I lacked clarity, submit them yourself or hire a staffer to do so. Most article submission sites are .... not liked by me.

The problem is that the engines know who is generally spinning, etc. and there are more poor than truly effective article submission sites IMO.

Look for blogs on moz about this and how to get articles picked up and remember quality content will get uptake. When you see someone else in your industry that blogs and you like their stuff, comment on it and follow up later with some of yours regarding posting.

Best

Svetoslav

Excellent response.

Moz.com is the best forum I have been a part of. There is a local forum I really like but spend less time on (we have staff who live on it.) I am interested in a forum where everyone is agency related. Does anyone know of a good one? If not, would anyone have an interest?

Welcome to moz Kenneth,

...SEO advice on how/where to build strong links from Portuguese language sites.

The countries I will suggest you will likely know, but are Portugal obviously and Brazil. (My favorite word in Portugese is Porto or Port!) You are using a generic TLD and, "The website is in Portugese,..." I am assuming you have set the geotargeting tool to let Google know you are targeting Angola and not these other countries: Google Webmaster Tools:Multi Regional & Multi Language. I am  also assuming that there is no French or English or Bantu on the site. (Since you are using a gTLD as opposed to a ccTLD, etc.)

You can link from other language sites and so long as you follow the other linking guidelines, you should not have a problem with your links. You do want to insure you are getting Portugese language links though on several levels.

I have not used dropmylink before, but on the face of it, I see no problems. Just remember that if you are getting junk links  you are setting yourself up for pain down the road. I insert this only because they offer up .edu and .gov links and I am not researching anything past the first page of that site. So, if these are known bad links, you will have problems, OK you could have.

Hope this clarifies and assists,

Robert

PuzzleZoo,

Your question: The question is should we keep both domains separately running or should we use only one. In this case should we stay with PuzzleZoo with only looks like a Puzzle store instead of a toy store. Or should we use ToyZoo and redirect the PuzzleZoo links to ToyZoo links?

First, the business consideration is does PuzzleZoo send you a lot of business, or revenue, etc.? Does it do so in a way that the customer being redirected to ToyZoo will be lost and then go somewhere else? (My guess is NO, but you need to answer that.) If the answer is no, you can redirect without losing business from the puzzle searches. I would not ever suggest the two site option based on what you have. You are correct IMO in redirecting the traffic to the ToyZoo domain if you believe it is more representative of what you sell. Toy is going to be searched more than Puzzle for example.

Redirect the traffic to the ToyZoo domain if you believe it is more representative of what you sell. Toy is going to be searched more than Puzzle for example. Next, with a redirect, if done correctly you will not likely lose much rank or juice. Did I say if done correctly? Good. First, you need to run something like Screaming Frog and get all your urls so you know where you are and then develop where you are going to with ToyZoo urls. Remember it is not domain to domain but url to url. Here is a link to a moz page on redirects. This will give you a How-To, pitfalls, etc.

I strongly suggest that you record the PA/links of all pages from Puzzle and then watch the progression to Toy. It is a good lesson in how links and redirects work. If done correctly, in my experience it is rare to lose more than about a percent of juice. Did I say if done correctly? Again this is what is important.

Lastly, in GWMT, put in a change of address since the domain name is changing. It will last for 6 months and by then all urls should have been indexed multiple times.

Let us know what you decide and how it goes. 
Best,

Robert

Brenan,

Overall, from a branding perspective I would use the commas for the name as it is more readable.  What James is saying is absolutely correct: about the line (the pipe) it is what is used to separate the business name or brand name from the page or site title in a title tag: (His advice is spot on)

Trane Air Conditioners | Jones Plumbing Heating and AC

For me, one thing I would check if this is really someone doing AC repair, is do people there search more using AC repair or air conditioner repair, etc. I think you may find that spelled out is better from search quantity point of view. But, if you think you can be more competitive around the ones with less, that is attractive too.

Hope we helped.

OK, Miriam, you have got to stop this! I only have so many thumbs!

Excellent,  super excellent info. I absolutely did not know this. I owe you a bottle of wine, glass of beer, diet soda, coffee any or all. I hope Robert-o has seen it as it is great.

I am wearing my Miriam rocks t-shirt today!

Best

Thanks Who Wudda Thunk

I agree Webmasterworld is a great forum, it is open to all so is not strictly an agency related forum. I was wanting to do something or find something along the lines of a Vistage but online. I was a Vistage/TEC member for several years and then a member of another CEO forum. Both were very helpful in that you are talking with other business owners and learning from them. Along with that you are teaching them things you know. Home builders have an organization where builders from different cities are in a group (so they are not competing with one another in the same market) and share information, assistance that I have seen be very beneficial to their members. I would love to find something like that for agencies.

Best

Happy to help. Keep us posted with how it goes and what you learn.

Best

Thanks - You too. It appears not many liked the question...... oh well.

Nice distillation here Justin, thanks.

Do you know where you are hosted? Have you called them to see if the server is down or intermittently down?

Here is a how to resolve link.

Look at bottom and follow the directions regarding using the wayback machine to see if it is temporary or the server is down for maintenance.

That given, if you give us a url, it is easier to assist you.

Best, let us know.

I guess I could have posed the question more clearly. We track pages daily. With large sites and a multitude of sites we are dealing with more than keyword tracking. There is no way to win as an agency trying to track 50 to 100 terms daily for every client. You are concerned more with performance over time. 
With a large home services client, they have fewer page one rankings than when they came on board with us but their business is up by 50% over 14 months that is trackable to organic methods. With them and others there we are tracking key pages, etc. but I am more interested in how you draw a conclusion about the change in the algorithm and as the result, how will your methodologies change, what will you tell your clients.

Thanks again.

Robert

Rob

You say: "All authority from these links have been removed by Google during the latest updates and ..."

How did you determine this? And, this is one of those questions where it depends on the site, what it does, criticality of PR for given pages, etc. So, with a client site wherein business results are at stake, I would not make a change without first notifying the client and achieving agreement on course.

That said, I do not see how a bunch of footer links are going to have that big of an impact on a site due to the minimal effect of where they are coming from. You could use the disavow tool from Google and use it judiciously to see what the effect is. Assuming you had 100 of these type links coming in, break it down into the worst 20, next, next, next and then disavow the lowest 20 and wait for effect, etc.

There are all types of ways you can manipulate a plan like that. To me, improving the profile is wise no matter what else you do.

Hope this helps,

While attending a STEM conference I met the Chief Strategy Officer for a program that works with disadvantaged high school students to provide both counseling and financial assistance to allow them to go to college. Many students from lower socio economic backgrounds grow up believing college is not something they will be able to do for a myriad of reasons. 
From this we are working with them to improve their database management and general functionality of systems so that they can increase the number of students they assist and improve their delivery system.  To now they have had an archaic paper plus database that they must call the developer to run reports etc plus various CRM programs like SalesForce. Needless to say it is a massive time suck for those who work very hard to serve this group of kids. The cool thing is that in spite of innumerable hurdles, they have gotten 1000's of kids into college who otherwise would never have gone.

I believe they would be much better served with a Project Management System like a BaseCamp, Active Collab, etc. I am curious if anyone has used a program like that in this way and more importantly, I am wondering if any of you know someone at one of the major Proj. Mgmt. companies that I might be able to persuade to assist this group? I would be willing to offer free services to the software company, etc. if that would help. So, I am really hoping some of you in the Moz Universe will do a bit of digging and checking and offer me (really the program) some assistance with this.

Thanks

Craig

I just looked at this and the title tag is what you have for FROM and when you look at the SERPs, you have the title moved as you say in TO.

This has nothing to do with Google and branding, etc. Here is a good quote from WMT:

Google's generation of page titles and descriptions (or "snippets") is completely automated and takes into account both the content of a page as well as references to it that appear on the web. The goal of the snippet and title is to best represent and describe each result and explain how it relates to the user's query.

I suggest reading the whole page; I am trying to be brief.

Now, when you look at the content, etc. on your page (I use view source as it is easier to get there) you see that as a home page for Cubicle Centre you talk much more about cubicles than about toilets. Google's algorithm is inferring that you are a cubicle centre first. If you look at the others on your site not all have changed, just a few. But, on this page it makes total sense that the algo would change it. Your alt text, most of your links, etc. are around Cubicles and Cubicle Center. Not around Toilet cubicles. Your content is around cubicles and cubicle center as well.

I think the meta description is just generic enough that t has not been touched and is verbatim. I see more often where a meta description is changed than seeing titles change, but it really makes sense here. What you may want to do is reconsider what you are ranking the home page for (Typically your business like you have here.) The problem is you are actually trying to rank for three terms here: Toilet Cubicles, WC Panel Systems for Washrooms, and then your brand. That is diluting the other two because you are strong with the brand.

Hope this helps,

Robert

Greg, 
Given that I almost sent you how to in Apache....I hope this helps it is from:http://www.tugberkugurlu.com/archive/remove-trailing-slash-from-the-urls-of-your-asp-net-web-site-with-iis-7-url-rewrite-module

Full disclosure is I am not an asp.net guy but I saw you are using it with IIS7 and this is all about it. Hope it helps. The code is about 2/3rds down.

Hope it helps.

Doug,

Great to hear from you and I think you make a massive statement when you say, "Another thing to consider is how an algorithm update might change the search terms that people use to find your clients." This is truly an experiment worth taking the time to develop.

All the best,

Robert

There are a couple of things to consider with your approach. First, will it provide you what you are looking for - reviews that matter for the site. First, is having them on the site the best/only place they should be?

With Google, being highly ranked in the seven pack is valuable real estate. Your reviews on the site will not carry any real weight as a review for the purpose of ranking; we have clients who literally have hundreds of reviews on their sites that I am sure bring them business for those that go to the site. We strive to show them ways to get the reviews put on Google, CitySearch, Yelp, etc. This is because it will help them rank better in local search.

If, you want to encourage people to put them on the site, are you going to state that somewhere on the site or will it simply be a reward? (By saying, hey, give us a review and we will put a page up about your company, it is really a bribe.) Not in the worst sense obviously, but in the literal. My concern would be the quid pro quo would cause you problems with Google and Yelp specifically.

The problem lies in giving something to someone and then stating it is not for just good reviews. When you do that, human nature is such that they tend to give better reviews for that because they feel they have to "pay back" the favor.

So, yes to doing it on the site. I would not if it is off the site as above.

Cautionary: words like "valuable link" are subjective. If you give them their own page and the link is from that new page, there will be no value in it in the beginning and likely none going forward. (Obviously, my 'no value' is subjective as well. It won't be a single link from a PA of 50 is my point.)

Phillip, I hope this is helpful and not confusing to you. If it is, let me know and I will continue to respond. One last thing is we are big in local and we have developed good and bad mechanisms to get reviews; experience is a dear teacher.

Best to you in your endeavours, (I think that's the Brit spelling;)

Robert Fisher

Thank You Ray-pp

I will give it a try. I really appreciate the help.

Robert

Bozzie311

They are tld's with no more or less "weight" than any other. Yes, they are used by professionals to some degree, but they won't outrank a .com of Dr. Jones or vice versa on the tld alone. 
There are currently over 100K registered .pro domains. Most (about half) in US - all from Wikipedia.

As with any of the tld's, it will or won't rank based on other factors.

We handle various professional practices and we have zero .pro domains simply because most had a domain prior to engagement.

Best,

With mozTrust, it is really about the links you have coming to that sub domain. If they are from Wikipedia, a well known news source, three large teaching hospitals, SEOmoz, etc. then you are going to have a very high mozTrust. If, you are parking subdomains and then linking to them this will obviously cause a lower score as those domains have nothing linked to them and have no reason to be trusted.

If you are going out getting lots of low end links, the mozTrust will be low. So, the key to higher mozTrust is higher quality links.

Best