I am really curious about a result I have never seen before. Our bounce rate went down a lot on a new site. So, what is good???
Recently, we took on a project with a company that offers a product they install for consumers and who had been in business for 15 plus years. The company is successful, has good customer base of those who have been made very happy, etc. It is not a repeat sale type of product, etc. One and done.
Their site when we began talking was roughly a year old and was not well constructed but not terrible. Most of the issues were around I frames, use of older coding, poor SEO, etc. There was not really a way to "redesign" and we built a new site.
This became a true collaboration in a B2B environment as the owner pushed us like crazy. Not the bad kind of push, the one that makes you say to your team, "Let's find a way!"
The result, IMO, was a gorgeous site. But, as you know, those are a dime a dozen. But, to get to the point, when we took over the account they had a bounce rate of around 45%. I did not see this as either good or bad, but a fact and for this industry probably not bad at all. In all honesty, I was not looking at that as a first metric I wanted to move, but it was obviously at or near the top for all the reasons we know.
So, this site is a local business, not an everyday product and gets about 2500 to 3000 uniques per month. If we compare to May of 2011/2012:
2011 2012
Total Visitors 1852 3,298
Uniques 1609 2,740
Pageviews 5,634 23,203
Pages/visit 3.04 7.04
Avg Duration 2.05 3.20
Yes, I am leaving off what we are getting, yes, I am leaving off the site. Please don't hate me. I am really wanting to see what others see with site changes and bounce rates first and will disclose. So, what's a great bounce rate? How do you know?