EGOL
As a confirmed content junky, I have to say this is great content.
...my goal is to be aware of the above and produce things that have potential. We have all written things that we knew would be stunning to the world and later scratched our heads wondering where we missed the boat. At the same time, we have written something because it needed to be written and looked up a few days later as it was showing up everywhere and then re-read it to see what those who shared it liked about it.
IGOR,
Please understand the wisdom of this statement:
**This type of content is not written in a moment or acquired for a few bucks on a freelance site. It is produced by someone who knows a subject very well and has creativity to come up with something awesome. **
One cannot overstate the importance of understanding the subject and of creativity. We are an agency and our copywriters are tasked with writing on a lot of subjects. Literally everything from rewriting product pages so that they are not the same dupe all others have to writing about the law, the weather, medicine, current events, and so forth. While they are great at what they do, without giving them enough time on a subject to know it, all the creativity in the world will not make a piece good. At the same time, subject matter experts who lack creativity usually write like...subject matter experts without creativity...(read the text book, ain't this fun?!). Lastly, asking them to write something great in an hour or two will not produce something great. (We are aware, that on some sites, we are writing to cover a given page topic in the best possible way based on time and money limitations of clients.)
Search the web for queries that provide basic information in your niche and identify content that ranks well and clearly deserves it. Then create something that beats it soundly. Well said in my opinion.
Great content alone will not win the war instantly. You must have a powerful site to get instant rankings, or get it in front of influencers who will help you promote it or put word of it it out to places like slashdot, reddit, facebook where people can share it.
I could not agree more. All to often in SEO we see those who want to do one thing and capture position one in the SERPs. There is no easy path. Yes, there are tricks, etc. but in the final analysis the battle will be won by those who are meticulous in their approach. Someone getting 500 backlinks from a Chinese ginseng business directory, etc. may rank ahead today; I guarantee you they will not win out over time against skilled SEO's who possess determination, skill, and an understanding of reaity.
EGOL,
This was great content you provided to all. Thanks,