The two or three main reasons I've ran into for sites not ranking for their own branded searches are...
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The site has way too little content -- a couple of pages less than 200 characters per page.
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The site is very new and in none of the Webmaster Tools
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Or the brand is a generic word that is reasonably competitive.
As Sam mentioned above, with more details the community can get you a much more definitive and nuanced answer. Within your social profiles make sure you're linking back to your site and if your site has a physical location make sure to optimize via local search as well.