No language change on the servers. I know I shouldn't be worried but hey, it's my baby. All grown up and going off to a college of her own now...

The upgrade should help with site speed so I am hoping that I might get a boost.

Good to know that the SEO isn't harmed if there are no errors... I can see how a site missing the htaccess could be damaging. Ouch.

About to go through a server migration. My intitial thought is that a change in servers shouldn't really change my rankings. But I've heard rumors...

Can a server migration change rankings? Why?

You should certainly fix this. You don't want google having to guess what you are trying to tell them. For the most part they will probably get it right, especially in your case with the 404s. But if this is occurring too frequently then they may begin to ignore your canonicals all together. Or worse, you may loose some google trust.

I'd put this on my fix it list.

I've got a separate blog site. There are benefits to both scenarios. The reason I have chosen to keep them separate is so that I can post content from other bloggers and contributors and not worry about the content being officially endorsed by Bulwark.

If you do move it over to your main site, you can easily export the wordpress site and all it's content to a sub-folder and then do a 301 redirect rule from your old blog. It is probably ideal to have them all on one site so long as the company wants to take claim for all the content written there.

There are many individuals that claim redirecting these sites will filter out the crap links. They juice up a site, then 301 it. My suggestion would be to test it. If the penalty is algo based and if you get hit with this penalty after your 301 then simply undo it and the penalty should go away. I don't believe it's a manual audit. Or you listen to google and start removing the unnatural links. Or you take Donnie's approach if you want to build a new, longer standing web presence.

First off, social media for pest control companies isn't nearly as sexy as social media for a taco stand. So any ideas of glitter and glamor are going to be as helpful as a rainbow colored unicorn. Just wanted to get that off my chest before diving in here.

How I see social media as a pest control guy:

1- Maintaining conversations about interesting pest control subjects.

2- Building relationships with current customers.

3- Building relationships with current employees.

On Facebook after establishing a fan base you can use paid advertising to friends of fans, using fans as endorsements. But don't expect huge returns here. It's more building awareness and trust. You will most likely not see Facebook as a last touch for sales. And it's hard to track the first touch.

Funny videos can build links, but I wouldn't consider them great for building trust. I prefer the class nerd image over the class clown image. Nerds are allowed to make jokes, but your know for being smart, not for being funny.

Lastly, check out http://www.familyownedpestcontrol.org we have just launched this lead sharing network, no cost to you.

And if you want to guest post on blogpestcontrol.com I could probably get you in.

If it doesn't pass copyscape.com then it won't get past the search engines. It's best to hire a content writer, or have the businesses write their own content. Either way, checking copyscape is always a good idea.