Hi Mark, really good questions.

1. How many links would Google count as part of the link juice model?

There are a lot of opinions about this subject and there is no clear answer (it's really hard to test). Some time ago Google removed the effect of "nofollow" attribute for internal links, to cut the advantage SEO's  gained by "pagerank sculpting". I think they did this so that search engine optimizers don't have a big advantage over standard websites. My personal opinion is that in terms of link juice lost Google would count 5, but the page benefiting  won't get double the value. I think Google would only count the advantages of one of those links, whichever the best (probably the one in content. But on the other side, the link juice lost is not so important. The rest of the pages won't necessarily rank for popular terms.

I think that in-content links get way more advantages than just the "juice" and anchor text. The neighboring text is also important, the fact that it's in a block of text it's also important. Also it brings value to the users, who, might want to see all the shoes models when reading about them. I think you should definitely use this approach but just make sure you don't take it to an extreme.

2. 20% to each link, but the shoes page won't get 20x2 from those 2 duplicate, maybe it will get 25 + some other advantages (personal oppinion!)

3. Changing anchor text had some effect in the past, but recently anchor text has less and less importance. It probably still has value. It's still an important ranking factor for 2013, and I would use it if I was you. But I would bring it to a new level. I would also think about the words in the context of the link. Try to link from all the relevant sections of the websites, and as you point to the shoes page from different contexts, naturally, the anchor text will change. For example you could link through our "shoe collection" from an article which compares between your shoes and competitor shoes.

I wrote an article for YouMoz a few years ago, some concepts might be a bit outdated because the ranking factors changed a lot since then. However it might give you some ideas to explore from a new perspective -> An Intelligent Way to Plan Your Internal Linking Structure

Usually nofollow links don't hurt your website. But there are some extreme cases in which they could.

For more info check this video by Matt Cutts from Google -> Can nofollow links hurt my site's ranking?

• Check all suggestions for your keyword by using the alphabet:

targeted keyword a

targeted keyword ab

targeted keyword ac

• Extract all the questions about your keywords

• Write articles containing clear and straight to the point answers, especially for the questions that have elements that need to be remembered and start ranking for them.

• At the end of each article write this: "If you found the information here useful please bookmark this article or remember to search on Google for "this suggestion"

And voila, in time you will see more and more people remember how to search and thus raise the popularity of those questions in the Google suggestions. You did not exploit or inflate anything - besides your visitor's mind! Haha.

Hello Eran,

I'm 100% with kadesmith at each point he covers. So we are two now (small community :). I can add a few more things:

-> It's easy to fall in the "over optimized anchor text" pit when working with directories. At least if they do it like most of the people did it in the past. I had at least 1 website penalized because of these. If I were you I would approach them in this way: I would ask for what details do they need to submit to directories and then check if they would use the same anchor text in all directories. If they use the brand name as anchor text they might be aware of last changes. If not they are probably just doing it to get some money and don't really care for what happens.

-> link velocity -> is related to the historical changes in link profiles - and it mentioned by Google in some of their patents. If people submit to directories like they did in the past they will get a lot of links in a short amount of time. Google is able to detect this, and at least in theory is able to do some interesting stuff like: temporarily rank the website lower and wait to see if the owner of the website takes action to remove the links. This is not 100% confirmed, but personally I would take it into account.

So, directories are not necessarily a problem. But if they handle it the "old school" way, then probably it will be.

Hello Chris,

You can use more than one remarketing tag on a page. I use them in combination on some pages, for some time now. But just be careful, the more you use the higher the loading time. There are even a few tricks you can do with Dynamic Remarketing and Google Tag Manager

Here you can read more about Dynamic Remarketing

Hi  Bongani,

Here are some extra resources that could help you understand better what happens when you do layout / website changes. This is a video by Matt Cutts posted a wile ago, it also includes some other things but it also mentions things related to the layout:

Will changing the code and layout of my pages while moving to new URLs affect their rankings?

Also, besides what EGOL said I would also add another thing:

8. Be very careful about the Wordpress theme you are going to use. It's a good thing you already mentioned that you want it high quality. Just to be sure - I would check for any embeded / hidden links. I had some unpleasent experiences even with "high quality ones".