Page Titles SEO Title
-
Hi,
I run an e-commerce store and within the CMS I define the SEO title, SEO description and SEO keywords for each item.
I spoke to a SEO firm who advised me to start every product title with the colour, as this will reduce the duplicate page titles and serve me well in the future.
Whats everyones view on this?
Does naming something Grey Armani Jeans | Armani Jeans from Designer Boutique stand up better against Armani Jeans Grey | Armani Jeans from Designer Boutique?
Any help or tips on how to format the page titles and descriptions would be great.
Thanks
Will
-
Hey Will
It's tough to advise you off the cuff on content for your products but do some keyword research, see what people are searching for in relation to these products and see if that gives you any insights.
It may give you blog post ideas to pick up pre-purchase search traffic and it may also help you flesh out those product descriptions as they are a bit skinny at the moment.
We want to think about the percentage of the total page that is unique and therefore having a longer product description, some reviews or other content that is specific to that page will certainly give you more scope for long tail search and help you stand out from the boilerplate product description merchants.
Fashion orientated blog posts about the different products may well be a good way to get some internal keyword rich links and pick up people searching before they are ready to buy. If you can then convert that kind of traffic to your twitter or facebook (or even email) then it all adds up to slowly bringing people in to the site and pushing out what you have to offer.
Hope that helps buddy
Marcus
-
Hi Marcus, Thanks for your help.
if you have a look around various product pages here: www.designerboutique-online.com you will see the descriptions that are put on for each item.
I am in the process of working with the lady who inputs the product decriptions to try and make them a bit more fulfilling and decriptive.
As for the SEO decriptions, these can at times be similar with maybe colours and styling changing.
What would you suggest for effective product descriptions and effective SEO descriptions? How long should each be, and what words should I be getting in there?
Cheers
Will
-
Hey Will
I believe the point being made is that the market is very competitive and where there are hundreds of existing search results for these types of queries, you have to give Google a damn good reason to bother displaying results from your site as opposed to from many other highly authoritative sites.
As stated by EGOL - these types of results are often filtered out as google wants to return a rich and varied set of results and not just hundreds of pages competing on price (the shopping filter allows for this).
It's hard to provide generic advice as there are so many variables here - what are your pages like? who is the competition? What do the results look like for the competition?
You say you are using unique descriptions on your product pages and that is great as most people don't but to really advise any further it would help if you could post a link to a couple of your pages and maybe we can provide some more targeted guidance.
Hope it helps
Marcus
-
The problem in most cases is... The content on each of these pages is identical except for the color of the product. There might be 150 words describing the product and 149 of them are the same on every page. The one word that changes is the color.
These pages very often are filtered from the search results.
The solution is to write entirely different content for every variation of every product.... or have one page for each different style of jeans where any of the colors can be purchased.
The choice between these can be made by determining the search volume for jeans of a specific color and how well your site already competes for the style.
-
Hi, thanks for your advice.
Yes all procuts do have a style and in some case a model number. I am trying to use the following format.
colour, brand, product, model, stle
so Blue Armani T-Shirt Long Sleeve or Grey Cruyff Vanenburg Trainers Leather
Again any further advice on product titles would be great.
Thanks
-
As much as I apprieciate everyones comments, why does it seem that only in the SEO world do people reply to beginners questions with unhelpful, snide comments that offer no input or knowledge what so ever.
Its like reading a crypic code trying to figure out what people mean.
What problems do you forsee? Do you have any advice, guidance etc... that will actually help me and others who read this post, or is it all just simple one liners that leave the user thinking, what am I doing wrong and what can I do to get better?
I do not simply use the colour, I was more stating that putting it at the beginning allows the duplicate title problem to be sorted in some way.
All product titles will include a colour, brand, model, style etc...
Any help would be great.
Thanks
-
All Armani jeans should have a specifc style name. Not only does that help the stores identify the cut and the style, but it'll also help with your SEO. If the jeans don't have a style name, maybe make one up?
The Armando, The Anibelle, The West, the Mark IV, etc.
-
I think that if you have pages for
Grey Armani Jeans, Blue Armani Jeans, White Armani Jeans, Black Armani Jeans, Brown Armani Jeans, Green Armani Jeans, etc. etc......
... the title tags are the smallest part of your problem.
-
Thats great mate. Yeah I understand the problem putting just a colour in front of an item can course. For Jeans I use the following Blue Armani J31 Jeans Classic Fit Straight Leg | Armani Jeans from Designer Boutique. I try to mix the page titles up as much as possible.
The product descriptions are all unique, as we are aware of dup content, however the staff member who puts the descriptions on usually types 4-5 bullet points with about 6-9 words in each point. Is this sufficient?
Are keywords pretty much redundant now? Our CMS let us input keywords, but not sure of the value of these any more.
Cheers, Will
-
Hmmm, I am not sure the answer is that simple.
You certainly don't want duplicate page titles, so having the product page with a unique page title based on specific attributes of the product is a good idea so, in classic SEO example terminology:
- Grey Widget | Widgets Store
- Red Widget | Widgets Store
- Blue Widget | Widgets Store
But, I think you have to beyond page titles here. If you are going to have hundreds of product pages with the only real difference between being the introduction of the word 'grey' then you may have trouble. If you start to combine this with other standard ecommerce product page problems like generic descriptions that already exist on hundreds of other pages then you will have no better luck simply by adding the colour to your page titles.
You can't simply tackle your sites SEO in this reductionist way and rather than just concentrating on the problems with your page titles it may be a good idea to examine your product pages in more detail.
- do other sites have the same page titles?
- are you using generic product descriptions?
- are the product pages all near duplicates? That is, do they just vary by a tiny bit of content on each page?
Ultimately, and I am not the first to say it, if you want great ranking product pages you need great content related to those products. If other sites already sell these products and there are tons of people with the same product descriptions then you have an opportunity to piggy back the duplicate massive but you need to work on those pages and give something unique and linkable.
There is a great article from Dr. Pete that is well worth a read that covers the different types of duplicate content. Read this and then see if you see your product pages in these descriptions:
http://www.seomoz.org/blog/fat-pandas-and-thin-contentThere is also a good whiteboard Friday with Rand covering killer product pages :
http://www.seomoz.org/blog/ecommerce-seo-making-product-pages-into-great-content-whiteboard-fridaySo, not exactly an exact answer to your question, but I am not sure how much that would have helped.
Hope this helps!
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Archive pages structure using a unique hierarchical taxonomy, could be good for SEO?
Hi, Preamble:
Intermediate & Advanced SEO | | danielecelsa
We are creating a website where people look for professionals for some home working. We want to create a homepage with a search bar where people write the profession/category (actually it is a custom taxonomy) that they need, like ‘plumbers’, and a dropdown/checkbox filter where they can choose the city where they need the plumber.
The result page is a list of plumber agencies in the city chosen. Each agency is a Custom Post Type for us. Furthermore, we are hardly working to make our SEO ranking as high as possible.
So, for example, we know that it is important to have a well-done Archive Page for each Taxonomy term, besides a well-done Results Page.
Also, we know it is bad for SEO to have duplicated pages or (maybe) similar pages, ranking for the same (or maybe also similar) keywords. Proposed Structure:
So, what we are thinking is to have this structure:
A unique hierarchical taxonomy that INCLUDES the City AND the profession! That means that our taxonomy ‘taxonomy_unique’ has terms like: ‘Rome’, ‘Paris’, ‘Dublin’ as father and also terms like ‘Plumbers’, ‘Gardeners’, ‘Electricians’ which are sons of some City father! So we will have the term 'Plumbers' son of 'Rome' and we will have also the term 'Plumbers' son of 'Paris'. Each of these two taxonomy terms (Rome/Plumbers and Paris/Plumbers) will have an archive page that we want to make ranking for the keywords ‘Plumbers in Rome’ and ‘Plumbers in Paris’ respectively. It is easier to think of it imagining the breadcrumbs. They will be:
Home > Rome > Plumbers
and
Home > Paris > Plumbers Both will have: a static content (important for SEO), where we describe the plumber profession with a focus on the city, like ‘Find the best Plumbers in Rome’ vs ‘Find the best Plumbers in Paris' a 'dynamic' content - below - that is a list of Custom Post Types which have that taxonomy term associated. Furthermore, also 'Rome' and 'Paris' are taxonomy terms that have their own archive page. In those pages, we are thinking to show the Custom Post Types (agencies) associated with that taxonomy term as a father OR maybe just a list of the 'sons' of that father, so links to those archive pages 'sons').
In both cases, there should be also a static content talking maybe about the city and the professionals it offers in general. Questions:
So what we would like to understand is: Is it bad from an SEO perspective to have 2 URLs that look like this:
www.mysite.com/Rome/Plumbers
and
www.mysite.com/Naples/Plumbers
where the static content is really similar and it is something like that:
“Are you looking for the best plumbers in the city of Rome”
and
“Are you looking for the best plumbers in the city of Naples”? Also, these kinds of pages will be much more than 2, one for each City.
We are doing that because we want the two different pages to rank high in two different cities, but we are not sure if Google likes that. On the other hand, each City will have one page for each kind of job, so:
www.mysite.com/Rome/Plumbers
www.mysite.com/Rome/Gardeners
www.mysite.com/Rome/Electricians
So the same question, does Google like this or not? About 'Rome' and 'Paris' archive pages, does Google prefer a list of Custom Post Types that have that father term associated as taxonomy, or a list of the archive pages 'sons', with links to those pages? What do you think about this approach? Do you think this structure could be good from an SEO perspective, or maybe there could be something better alternatively? Hoping everything is clear, we really appreciate anyone dedicating its time and leaving feedback.
Daniele0 -
Pillar pages and blog pages
Hello, I was watching this video about pillar pages https://www.youtube.com/watch?v=Db3TpDZf_to and tried to apply it to my self but find it impossible to do (but maybe I am looking at it the wrong way). Let's say I want to rank on "Normandy bike tou"r. I created a pillar page about "Normandy bike tour" what would be the topics of the subpages boosting that pillar page. I know that it should be questions people have but in the tourism industry they don't have any, they just want us to make them dream !! I though about doing more general blog pages about things such as : Places to rent a bike in Normandy or in XYZ city ? ( related to biking) Or the landing sites in Normandy ? (not related to biking) Is it the way to do it, what do you recommend ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Can noindexed pages accrue page authority?
My company's site has a large set of pages (tens of thousands) that have very thin or no content. They typically target a single low-competition keyword (and typically rank very well), but the pages have a very high bounce rate and are definitely hurting our domain's overall rankings via Panda (quality ranking). I'm planning on recommending we noindexed these pages temporarily, and reindex each page as resources are able to fill in content. My question is whether an individual page will be able to accrue any page authority for that target term while noindexed. We DO want to rank for all those terms, just not until we have the content to back it up. However, we're in a pretty competitive space up against domains that have been around a lot longer and have higher domain authorities. Like I said, these pages rank well right now, even with thin content. The worry is if we noindex them while we slowly build out content, will our competitors get the edge on those terms (with their subpar but continually available content)? Do you think Google will give us any credit for having had the page all along, just not always indexed?
Intermediate & Advanced SEO | | THandorf0 -
Does Google View "SRC", "HREF", TITLE and Alt tags as Duplicate Content on Home Page Slider?
Greetings MOZ Community. A keyword matrix was developed by my SEO firm. I am in the process of integrating primary, secondary and terciary phrases into the text and am also sprinkling three or four other terms. Using a keyword density tool (http://www.webconfs.com/keyword-density-checker.php) the results were somewhat unexpected after I optimized. So I then looked at the source code and noticed text from HREF, ALT and SRC tags that may be effecting how Google would interpret text on the page. Our home page (www.nyc-officespace-leader.com) contains a slider with commercial real estate listings. Would Google index the SRC, HREF, TITLE and ALT tags in these slider items? Would this be detrimental to SEO? The code for one listing (and there are 7-8 in the slider) looks like this: | href="http://www.nyc-officespace-leader.com/listings/305-fifth-avenue-office-suite-1340sf" title="Lease a Prestigious Fifth Avenue Office - Manhattan, New York">Class A Fifth Avenue Offices class="blockLeft"><a< p=""></a<> href="http://www.nyc-officespace-leader.com/listings/305-fifth-avenue-office-suite-1340sf" title="Lease a Prestigious Fifth Avenue Office - Manhattan, New York"> src="http://dr0nu3l9a17ym.cloudfront.net/wp-content/uploads/fsrep/houses/125x100/305.jpg" alt="Lease a Prestigious Fifth Avenue Office - Manhattan, New York" width="125" height="94" /> 1,340 Sq. Ft. $5,918 / month Fifth Avenue Midtown / Grand Central <a< p=""></a<> | Could the repetition of the title text ("lease a Prestigious Fifth...") trigger a duplicate content penalty? Should the slider content be blocked or set to no-index by some kind of a Java script? We have worked very hard to optimize the home page so it would be a real shame if through some technical oversight we got hit by a Google Panda penalty. Thanks, Alan Thanks
Intermediate & Advanced SEO | | Kingalan10 -
2 pages lost page rank and not showing any backlinks in google
Hi we have a business/service related website, 2 of our main pages lost their page rank from 3 to 0 and are not showing any backlinks in google. What could be the possible reason. Please guide me.
Intermediate & Advanced SEO | | Tech_Ahead0 -
Urgent Site Migration Help: 301 redirect from legacy to new if legacy pages are NOT indexed but have links and domain/page authority of 50+?
Sorry for the long title, but that's the whole question. Notes: New site is on same domain but URLs will change because URL structure was horrible Old site has awful SEO. Like real bad. Canonical tags point to dev. subdomain (which is still accessible and has robots.txt, so the end result is old site IS NOT INDEXED by Google) Old site has links and domain/page authority north of 50. I suspect some shady links but there have to be good links as well My guess is that since that are likely incoming links that are legitimate, I should still attempt to use 301s to the versions of the pages on the new site (note: the content on the new site will be different, but in general it'll be about the same thing as the old page, just much improved and more relevant). So yeah, I guess that's it. Even thought the old site's pages are not indexed, if the new site is set up properly, the 301s won't pass along the 'non-indexed' status, correct? Thanks in advance for any quick answers!
Intermediate & Advanced SEO | | JDMcNamara0 -
Duplicate page titles and brand name
Duplicate page titles and brand name. According to SEOMOZ in my one of web site .there are many duplicate title tags some of them are company names .my problem is Do i need to make unique tile tags for each pages with keywords and what about putting company name in each page. 2)Is it necessary to put company name (Brand name ) in each page.
Intermediate & Advanced SEO | | innofidelity0 -
Google swapped our website's long standing ranking home page for a less authoritative product page?
Our website has ranked for two variations of a keyword, one singular & the other plural in Google at #1 & #2 (for over a year). Keep in mind both links in serps were pointed to our home page. This year we targeted both variations of the keyword in PPC to a products landing page(still relevant to the keywords) within our website. After about 6 weeks, Google swapped out the long standing ranked home page links (p.a. 55) rank #1,2 with the ppc directed product page links (p.a. 01) and dropped us to #2 & #8 respectively in search results for the singular and plural version of the keyword. Would you consider this swapping of pages temporary, if the volume of traffic slowed on our product page?
Intermediate & Advanced SEO | | JingShack0