Creating Widgets For Links
-
I'm familiar with creating widgets for link building and relationship building but I'm not savvy on implementing a strategy. I'm in the commercial truck financing business and, although I have some ideas I do need help with the creation of widgets, how to market them, etc. Can anyone point me in the right direction?
-
My primary goal is to get links. Using the over used mortgage calculator as an example, someone with a mortgage type of site would approach other site owners for placement of their mortgage calculator on their site for which the mortgage site owner has embedded a link. The site owner benefits by having the calculator on his site for his visitors, the mortgage guy benefits by getting the link and some referral traffic.
I want to come up with a widget that has real value to site owners in my niche so I can benefit in the same way the mortgage site owner does.
But I need:
ideas of what type of widgets would work
where to get the widgets developed
ideas on strategy (marketing of the widget, proper placement of my link within or around the widget, etc)
-
The widget itself can be as complicated or as simple as you require. What's the objective of the widget? Are you promoting a specific resource or is targeted as a lead generator?
I mean, you could position it quite well as a resource, but as a sales lead, you're going to have to be a little more picky and dare I say it will take more time and biz dev to get a deal signed and sealed.
I guess if you could give us a little more to go on we can give you more specific advice.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does link have any value?
I recently received a link, but upon inspecting the page source on the site I did not see the link in the coding. Is this a link with any SEO value? Is google able to see this link? Note: Upon inspecting the actual link on the page, I do see coding with a followed link, but on the page source, only the actual table in which it is listed shows in the coding, with none of the content - including our link, showing.
Link Building | | whiteonlySEO0 -
Does nofollow link has any effect on link building
I recently read some article on noflollow link and the author says that nofollow link does have some effect on page rank. Can anyone explain the effect of nofollow link on website ranking?
Link Building | | petwho0 -
Thoughts on creating a resource/recommend links page in order to attain links?
Hey guys, Just wondering, how does Google view reciprocal link building nowadays? I've heard in the past that it's something that Google isn't particularly keen on. However, more recently, I've also read that - as long as the links are decent (and in moderation) - link exchanging is by no means a bad thing. The reason I ask is that I'm thinking of creating a "resource/recommended links page" for a client of mine. Because of their industry, it's really apparent that attaining links is often only possible if there is the opportunity of a reciprocal link in return. Therefore, I'd need to have a resource/recommend links page of my own. Is this something I should go ahead with to make it much easier to attain links? Or should I try to avoid reciprocal links and attempt to pinpoint one-way linking opportunities - even if they're thin on the ground? Any help much as appreciated as always. Cheers.
Link Building | | Webrevolve0 -
Ecomerce: Would 4 link sections leak too much link juice?
Hello, In my content management for our ecomerce site, I've found that there are sometimes links to sites in our industry that have "helpful links" sections. Several strong sites link directly to these resource sections. There are 4 different topics that fit this trend in our industry. Would it leak too much link juice to make 4 comprehensive link sections and place a link to them on our "Useful Articles" page? Or should I stick to one comprehensive link section? Or perhaps a small link section? Or none at all? Thanks.
Link Building | | BobGW0 -
Links or Redirect?
My client's company has just acquired another company in the same industry and with that acquisition came two websites; companyname.com and companyname.co.uk. companyname.com has PA13 and DA10, companyname.co.uk has PA15 and DA10. At the moment, the two companies are to be run as separate companies but will become fully merged in time. My client's own website is brand new (PA1 and DA) and I'm wondering what is the best way to use these other two sites to improve my client's search ranking. Should I use the two sites to link to my client (these would be logical and natural links e.g. explaining the acquisition, under new management) or would it simply be better to redirect the domains to the new site? Many thanks
Link Building | | mikecartmel0 -
Advetorial links
How do you scientifically value advertorial links. I have a site who is willing to buy advertorial in large online sites which will contain links. (I would prefer they invested in content on their own site). The DA on these sites is universally extremely strong. the PA of the examples I've seen is pretty low. The site has strong DA matching it's main competition and is performing pretty well in terms of ranking. Question: how do you value this kind of link in terms of the amount of £ the publications want to charge. Anybody have a formula or a logical process which would provide solid advice rather than don't infringe Google's T&C's which I've already mentioned to them. Any thoughts appreciated.
Link Building | | Shivvyt0 -
Thomasnet NOFOLLOW Links?
Is it just me or does http://www.thomasnet.com only have nofollow links across the site now?
Link Building | | poolguy1 -
Link footprints
Hi! I have question about link footprints. What should be taken into consideration? Is it real issue when your backlinks have heavy footprint? Thanks for answer..
Link Building | | asystematic1