Change Homepage internal Link from Image to Targeted Anchor Text -- Spam??
-
I am in the following situation:
1. Homepage is designed to target one main keyword.
2. All current pages link to the homepage with the image/logo, nowhere on the site do we link to the homepage with the target keyword.
3. It is an established page (Moz rank of 58)
If I suddenly added text above and made the homepage link targeted anchor text, would Google consider this spam?
We are ranked #13 in Google and our looking for ways to move up, but I do not want to risk any type of Google penalty.
-
Correct. And then your text navigation will be user friendly things like 'products' or 'home' rather than a 2 or 3 phrase keyword.
-
Why don't you use your keyword in the alt text? The alt text will work as anchor text of the link of the image.
-
Thanks for responding Daniel.
We use an alt text of "home" but not the keyword.
-
Adding text (eg. ourkeyword) below/above the image/logo will not be seen as spam.
You don't mention if your image/logo is making use of the alt tag or not?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shifting target keyword to a new page, how do we rank the internal page?
I have been targeting one keyword for home page that was ranking between the postilion 6-7 but was never ranking on 1st as there were 2 highly competitive keywords targeted on the same page, I changed the keyword to an internal service page to rank it on 1st, I have optimized the content as well but the home page is still ranking on 11th, how do I get the internal page rank on that keyword
On-Page Optimization | | GOMO-Gabriel0 -
Comment Links and Pingbacks
I'm updating articles on a large site, some have links in the comments (WP site). The question is: 1. Should I remove the links in the comments, or does Google even care? 2. How do pingbacks affect ranking?
On-Page Optimization | | MichaelGregory0 -
Can we use internal no-follow links without negatively affecting rankings
we are creating a site structure for a travel website. the site homepage has a top navigation bar with 8 top level links and a total link count of 33 links in this (within menus). There are also 10 footer and ad-hoc links As this top navigation bar is a site-wide navigation, when entering s specific "travel destination" page, the "travel destination" page has its own contextual links and reference links, making the total inks on the destination page approx 107. do you think its ok to make all links in the top navigation bar no follow on all pages except the homepage? how would you approach this to create less links to maintain effective link-juice flow to required pages
On-Page Optimization | | Direct_Ram0 -
Webmaster Tools - How your data is linked?
This may be an easy questions, but I can't seem to find the answer anywhere and I never really looked into it before. In google webmaster tools, in the dashboard there is the section that says "How Your Data Is Linked". What does that refer to? Is that just using internal link anchor text, external link anchor text or a combination of both? I am pretty sure that it is a combination of both, but I just want to make sure before making some internal link changes so that the most common anchor text is no longer "Prices" and "Sign up". Thanks.
On-Page Optimization | | rayvensoft0 -
Image Tags And Titles
Hi, I am currently revamping my website with a new look. Some questions i have with regards to the images found on a page. I know that we need an alt tag for each image. This should not be keyword spammed. However, what about the title tag for the image? What is the best practice for image title tags? Should it be the same as the alt tag? Should it be different? Should I leave it blank? If I am running a wordpress platform for my website. The defaulted settings for wordpress is that all images inside a post are clickable. When clicked, the page loads from abcdef.com/page/ to abcdef.com/page/image.jpg. This seems to be generating alot of internal links but I don't see the value of loading an image when my visitors click on that. Should I let the image be clickable or remove the link on the image for best SEO practices? Thanks for your advice. paul
On-Page Optimization | | paulgian1 -
Does Google follow link path or url path when it comes to passing link juice
I noticed something with one of my sites and now I am thinking I made a boo boo (I think) here is what I have On my homepage I have 5 links Link1
On-Page Optimization | | cbielich
Link2
Link3
Link4
Link5 Links 1 - 4 go to a page and stops there. So my URL structure is www.mydomain.com/Link1
www.mydomain.com/Link2
www.mydomain.com/Link3
www.mydomain.com/Link4 So naturally my link juice passes down to these links evenly. Link5 also goes to another page, but on that page I have more links that go down further. www.mydomain.com/Link5 -> more links On page Link5 I have links that go to more pages, BUT my URL structure for these pages go like this Lets say on Link5 page I have another link that goes to AnotherLink1, AnotherLink2 and AnotherLink3 When you click on those links it takes you to those pages just fine, BUT my URL structure is like this www.mydomain.com/AnotherLink1
www.mydomain.com/AnotherLink2
www.mydomain.com/AnotherLink3 Basically I put all the "AnotherLink1-3" in the root directory as well. My question is concerning how Google passes the link Juice from my pages and if it is passing based on the path of the links and how they point to those pages, or do they pass link juice based on the URL structure. So since "AnotherLink1-3" is located in the root directory am I dividing my link juice from my home page to all the links as well based on the URL structure. For instance www.mydomain.com/Link1
www.mydomain.com/Link2
www.mydomain.com/Link3
www.mydomain.com/Link4
www.mydomain.com/Link5
www.mydomain.com/AnotherLink1
www.mydomain.com/AnotherLink2
www.mydomain.com/AnotherLink3 Do I need to change my path for Link5 page to www.mydomain.com/Link5/AnotherLink1
www.mydomain.com/Link5/AnotherLink2
www.mydomain.com/Link5/AnotherLink3 ?0 -
Should we add a link from every page with main keyword back to homepage
Dear all, We have a call for action on the bottom of all our 10K plus pages which has the words private jet charter in it. Here is what the sentence looks like: Call +1-877-727-2538 to hire private jet charter flights or get a private jet quote The "private jet charter" link goes to the homepage - the homepage has always ranked for the same keyword. Even though we have a separate page for private jet charter itself which may or may not be competing with homepage for the same keyword. The question is - does this help our efforts to rank higher for private jet charter or does it not. It used to be that the more links from all pages for specific keyword coming back to homepage was good - but now maybe algorithms may have changed and not sure.
On-Page Optimization | | Richard7770 -
Site wide internal links in footer
What is your take on site wide inernal links in the footer, e.g. for the most competitive keywords? Do you think those links are still useful or are those links of little value from your experience? It is an old school tactic but I still see many sites doing it.
On-Page Optimization | | Florakel0