Multiple links to dead pages
-
I have just taken over a client and have been shocked to see a lot of wasted 'link juice' from hundreds of websites linking to old/dead pages within my client's domain.
My question is - what is the best method to re-capture that juice given that it is impractical to change the links at source.
Thanks.
-
Having looked into this further, does the following code deliver?
ErrorDocument 404 http://www.mydomain.com/
I am unsure, given your comment - "You must explicitly code 301 in your redirect or it is 302 by default and 302 redirects won't pass link juice like 301's will."
Regards
-
Many thanks guys.
-
correct, you 301 redirect the dead 404 pages to the most relevant related page, if there is no similar type page then redirect it to the home page. You can do that in your .htaccess file. You must explicitly code 301 in your redirect or it is 302 by default and 302 redirects won't pass link juice like 301's will.
Here's how to do it:
-
Malachi's answer is perfect. Those are the only two options if the source link cannot be changed.
-
either 301 redirect the link to new relevant content or update the dead links with proper URL's and quality content. 301 May be the must efficient if you're going to create new fresh content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Value of Links? What is each link worth?
Morning Everyone, I just had this thought and wondered what everyone's opinions were in terms of link value in monetary terms. We'll assume for the purposes of this that the links come from contextually relevant sites and that the sites in question have got the Moz DA from being high quality and have a good quality incoming link profile. Its a bit of a theoretical question, but i guess imagine if the only way you could get links was to pay for them, what would they be worth to you. This is link value for SEO purposes, they will have in addition value from traffic from good sites, that no doubt varies wildly depending on topic. I assume everyone also agrees on: The first link from a domain is the most valuable High DA sites are worth more than low ones. So could anyone who has an opinion on the link value suggest a monetary value for links. Its really just using a monetary amount to see how best to target my time. Here is my example of what might be expected, but I am hoping people with more knowledge will perhaps correct it. DA Rating First Link 2nd-5th Link 5th-10th Link 10Plus Links 5 $5 $2 $1 $0 15 $7 $3 $2 $1 25 $25 $10 $5 $2 35 $45 $20 $7 $3 45 $65 $30 $11 $4 55 $95 $45 $19 $5 65 $200 $100 $45 $6 75 $350 $120 $65 $9 85 $700 $240 $95 $15 95 $1100 $450 $200 $30
Link Building | | wellandpower1 -
Effects of a bad link linking to a image
i am getting a lot of links from wallpapers sites.. One person has created 1000's of similar sites that are linking back to my images. My guess is images do not pass link value positive or negative. But I am not sure what the potential effects would be. Does anyone know who linking to images might effect SEO especially when there coming from horribly low quality auto generated sites.
Link Building | | KentH0 -
How much 'ranking power' would a link from a privacy policy page of a Big Brand have if the site content is totally unrelated?
Let's say that Site A is a large brand with high authority ( Moz shows it at 90 DA). Site A is about “Blue Shoes”. Site B is about “fishing”. If Site A links from their privacy policy page to Site B … would that inbound link carry enough weight in a way that could impact rankings for Site B given that the content is totally unrelated and it's a link from a privacy policy? I’m asking if the work to get clients/partners do this help. I have a hypothetical question for you all! Site A is a large brand with high authority ( Moz shows it at 90 DA). Site A is about “Blue Shoes”. Site B is about “fishing”. If site A links from their privacy policy to Site B … would that inbound link carry enough weight in a way that could impact rankings? I’m asking if the work to get clients/partners do this help.
Link Building | | RosemaryB0 -
Page Authority or Domain Auothority? Which one is more importan when having an external link pointing to your page?
Im about to make a deal with another site. We are going to exchange some links from some blog posts. In order to make a fair deal, I assessed some metrics for our posts. Basically, this site have better Domain Authority than my site (30 vs 25), but the page authority of their blog post in which they want to insert their links pointing to my site is 1 for each of them. On the other hand, the page authority of my blog posts they are interested in is 13. My dilema is about being resonable to set a good deal for both of us. So, my question is, which one matters the most when it comes to external links? page authority or domain authority? My intuition is that I’m in a better position than my counterpart. Thanks.
Link Building | | Autofact0 -
Getting Links
Hi, Links from Directories are bad. Links for low quality sites are bad. Paid links are bad. Guest blogging is "maybe rumor has it" google's next big Penguin. Where and how is everybody getting all these great links from, is there anywhere left?? All advice welcomed as we really need good links quick! Thanks
Link Building | | Studio330 -
Best way to get over the Hump (from page 2 to page 1)
Hello, I've recently been able to bring my site way up in the rankings for some very competitive keywords. I've done nothing spammy, and everything has been done with a lot of detail and a focus on only using the best techniques. My site is on page 2 for a lot of keywords. What would be your suggestions for getting over that hump and making it to page 1? I'm happy with my results (coming from pages 30-50 to page 2 over a couple of months) but I'm not satisfied and won't be until I can be on the top of page 1... Any suggestions are welcome... Thanks
Link Building | | Prime850 -
How often does Google crawls old pages, is it worth to get links from them ?
Let's say there's a blog post in my industry niche that's 2 years old. Is it worth to get a link from that blog post ? How do I know Google will actually re-crawl that page, and how long can that process take ?
Link Building | | pqdbr0 -
Recommended number of links on a single page to a different domain?
Hello fine SEOMOZ people, I have looked around and hope I have not missed an answer to this. The big picture: I know that when multiple links on a page point to the same external page, only the first link is considered for ranking purposes (at least for moz rank). What about multiple links on a page to (different) pages on the same external domain? The task: Using a client's network of sites to help build links (and advertise features) to the site they need optimised. The emphasis is on the usefulness of the info the the respective site's user but I am using the opportunity to create some meaningful anchor text links.The target site is feature rich and I could conceivavbly link to all the key site features (top level pages). However, my SEO spidey senses flagged the possibility that a few links on a page to the target domain (though to different pages on that domain), may carry more weight than many links on the page. I am talking about whether I can go ahead and put 10-15 links on a page to the key site features or whether I am (significantly) better off just selecting 2-5 key target feature pages and using other domains to link to the other features. Caveat: I think I am aware of all the peripheral concerns - not duplicating the page on other sites, varying the anchor text, not implementing the links all at once etc, etc.. Am I overthinking this?
Link Building | | LoweProfero-AU0