Multiple links to dead pages
-
I have just taken over a client and have been shocked to see a lot of wasted 'link juice' from hundreds of websites linking to old/dead pages within my client's domain.
My question is - what is the best method to re-capture that juice given that it is impractical to change the links at source.
Thanks.
-
Having looked into this further, does the following code deliver?
ErrorDocument 404 http://www.mydomain.com/
I am unsure, given your comment - "You must explicitly code 301 in your redirect or it is 302 by default and 302 redirects won't pass link juice like 301's will."
Regards
-
Many thanks guys.
-
correct, you 301 redirect the dead 404 pages to the most relevant related page, if there is no similar type page then redirect it to the home page. You can do that in your .htaccess file. You must explicitly code 301 in your redirect or it is 302 by default and 302 redirects won't pass link juice like 301's will.
Here's how to do it:
-
Malachi's answer is perfect. Those are the only two options if the source link cannot be changed.
-
either 301 redirect the link to new relevant content or update the dead links with proper URL's and quality content. 301 May be the must efficient if you're going to create new fresh content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
'Too many links' on our pages.
This figure includes links that sit within our navigational menus. Is there a way to block this somehow so that Google and Moz do not read them as 'internal links'? Thanks in advance.
Link Building | | Ashley-Jacada0 -
Self linking
There are 10 links on page that point to this page where they exist (link to the page itself). Does it influence on ranking?
Link Building | | templatemonster0 -
Submitting pages to google to expidite them finding links to my site
Is it a good practice to submit a page linking to my site to expedite google finding the link or is it better to wait for the google spider to find it? Thanks, Ron!
Link Building | | Ron100 -
Is providing a paid scholarship to schools and receiving a back link, classed as a paid link scheme?
I've always wondered if it is classed as paid links in Google's eyes?
Link Building | | ResumeGenius0 -
Is it worth it to link to sites that link to you in guest posts?
Suppose you published a guest post on a quality site and you link to a previous guest post you have written for another site (which links to you). In theory you could send link juice to the page that links to you for a second order effect. Has anyone seen results from this tactic?
Link Building | | ProjectLabs0 -
Total Links vs Ext. Followed Links
Hi I'm fairly new to SEO and SEOMOZ. I've created a campaign for my own site and I've added 3 competitor sites. There are 1,385 total links to my site and a massive 49,450 links to one of my competitor's site. However under "Ext. Followed Links", there are 1,045 to my site and only 911 to the same competitor site. Am I correct that it is the "Ext. Followed Links" which are more important from an SEO point of view as the other links have the "no follow" attribute set? Or have I got this wrong? Thanks James
Link Building | | avecsys0 -
Links from internal pages from other website.
A website link to our site from internal pages of that site where page rank is 0 but page rank of home page of that website is 5 ,it will helpful or I should get links from a page where page rank is available there?
Link Building | | SEOteam20110 -
Linking to Google Place page??
I'm wondering if anybody has tried and had success in improving search rankings by creating links to Google Place pages. What say you?
Link Building | | bdiddy0