SEO Strategy for a Small Budget
-
Hi Everyone,
I have a considerable amount of clients that have a relatively small budget for SEO and was formulating a new strategy for them. Generally their sites are small < 10 pages, so to get them ranking I was thinking of doing the following:
- work with the client to choose up to 3 key phrases to target
- check the competition level of those phrases
- if they are fairly easy to rank for, pound those phrases to get them ranked.
I would still include some variations of the text to get the long-tail phrases or plurals of words, but I was wondering if this would harm their overall rankings.
Thanks
Eric
-
Thanks Alan,
I would be focusing on local searches such as "Buying a Home Rochester MN" etc. I have been working with my clients to get their business pages created on the various business directory sites like Google Places, YellowBook etc.
-
The long tails will give about 70% of your hits
http://www.seomoz.org/blog/illustrating-the-long-tail
For a small budget, be carful of the keyword competition; make sure you can deliver, before the budget runs out.
I find that if you make sure a small site is technical sound, free from violations, you can rank well with “keyword location” with a limited amount of links. Local directories and the like put it on the owner to ask for business contacts for links and your home. To rank with out the location in the phrase is asking a bit much for most industries -
Thanks Ivaylo,
That would be my strategy attacking the 3 keywords they are wanting to rank for. If additional traffic and ranking comes along its a bonus but at least I can show them measurable results for their money.
-
Hi Eric, I do really think that it really depend how are you going to do the link building for them. If you hit the major 3 keywords with the links you will pretty much achieve your goal. The long-tail doesn't deliver as much traffic as the major 3 phrases.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Improving SEO for an e-commerce page with 1 product page
I'm trying to improve the SEO for an e-commerce store that I'm working for that sells custom car air fresheners where you select the shape of the item and then upload the photo. The site has been around for almost 10 years so has authority in the field and ranks number one for custom car air fresheners and other related high-traffic keywords. However, there is no blog, no social media and has 8 total pages: landing page, FAQ, contact, guidelines, shape/product (page that starts the ordering process with little text), scents, terms, and samples.
Keyword Research | | campionn
I'm struggling with how we rank higher for specific keywords that we are not number 1 with ok traffic (such as dog air freshener, custom air freshener for car with picture, custom photo car air freshener) and not affect the current keywords that we are ranking number one for. In addition, how do we rank higher for other keywords, if we don't have that many pages like a blog to create content? I was thinking of creating a blog to target more keywords, but I don't think there is enough relevant content to make. And I feel Google would find a blog about "top gifts for dad" or "top gifts for the holidays" not relevant. I was also thinking of adding more text to the shapes/product page which could be tailored towards a keyword. Maybe I could create another product page that goes into more detail about the air freshener with images, descriptions, and other use cases. On MOZ, the Domain Authority is 18 (really low), so I am thinking about working on getting backlinks from relevant sources with authority to improve our SEO. Or do we not mess with the text on the website since it works and not worry about the other keywords and focus on technical SEO items and backlinks to help with SEO? TLDR: How do you improve SEO for new keywords for an e-commerce business that doesn't have a lot of pages for content without affecting its number 1 ranking on other keywords?0 -
SEO question for page keyword focus - how to make it sound natural
So I have a page that sells say hockey sticks and the site is situated in Australia. My Keyword focus for the page would be hockey sticks Australia.
Keyword Research | | eulabrant0 -
Yoast SEO Question
Hello I have put my focus keyword in the first paragraph of the product description in a tag yet Yoast tells me it is not there. Here you can see my problem: My question to you is: will this affect anything negatively on my SEO? Link to see full picture of what I'm explaining: https://likechimp.com/facebook-shop/buy-10000-facebook-event-attendees/ Your thoughts and feedback on my content would be greatly appreciated as I constantly want to improve! DLoEu
Keyword Research | | xdunningx0 -
Apostrophes impact on SEO
I have a question about the use of Apostrohes in the text of your site for your keyword. Most of the info I have found says in most cases it does not matter, but it depends. Most of the info about this issue I have found is a few years old. I am leaning towards not using it at all to make it easier for everyone writing for the website to always do it the same way. Here is an example: Lawyer’s Lawyers' Lawyers Does it matter if I use the apostrophe?
Keyword Research | | fersu0 -
What is 'SEO copywriting' in 2015?
Howdy forum-fans! I've been toying with the idea for a while now, that 'SEO copywriting' and 'writing for Google' is no longer something that SEO's should be focusing on, but rather writing great, relevant, unique content for customers. The theory is that Google is smart enough to pick up on this and, via it's algorithms, know that it's content worth ranking as it'll be useful to people searching for queries related to the content. Additionally a well written peice of content should naturally contain keywords, phrases and links, taking away some of the overthinking that I've sometimes experienced (first hand) when writing content. What does everyone think? Is 'Writing for Google' dead in 2015 and, if so, has 'Writing for customers' replaced it? Or is there still a place for SEO copywriting; Eg. Well formed titles, URLs, meta-data (does this count as copywriting?)
Keyword Research | | JAR8972 -
Is KEI metric still commonly used by SEOs
I'd like to ask about the KEI, is it used by now? and is it really matters ? I guess # of results by Google is not a good metric to decide if the keyword is good or not? I'd really appreciate your inputs
Keyword Research | | Yaddly0 -
I'm a noob. Keywords for new ecommerce site. Should I go for the "big boys" or start small?
Hey guys, My ecommerce site sells fair trade jewelry, bags, shoes from developing countries. I used the Keyword difficulty tool and came up with a list of about 50 keywords. Should I focus on the 29%-50% difficulty keywords or go for the 50%-75%? Or a mix of both? Thanks so much, Adam My list is attached in a .jpeg VmpJ7iQ
Keyword Research | | Adammcconnell0 -
How do I conduct organic SEO for a company with 2 locations?
Hi, I'm currently working on improving rankings for a web design company. I think i'm possibly getting a bit hung up on this but I'm a bit stuck! The company has offices in 2 locations in the UK - in both Leicester and London. Do I need to include the 2 different locations in my keywords to improve ranking for both locations, say someone searching in Leicester searching for say 'web design Leicester'? ie one of my page titles (with keywords) is currently: Web design agency, Graphic design, Branding, Leicester & London Am I going about this in the right way? Hope this makes sense!
Keyword Research | | CWseo0