Why Does This Page Rank Badly?
-
Hi,
The page in question is:
http://www.toymart.com/details.php?id=1764
The problem is that this and most of the other 10,000 pages used to rank well but now are really struggling.
I am begining to suspect that I have some sort of Google penalty but I cannot know for sure.
I believe I comply with all Google guidelines and I think the SEO is good.
Possibly the eBay affiliate links are the problem but they form a large part of the content and user experience.
The page gives a price guide for items in different conditions and has various other tools for the user.Any thought would be appreciated.
Thanks for your time in advance.
Alan
-
Hi Robert,
Thanks for the quick response.
Comments noted and changes implemented.
I took the alt tags off as many pages looked like I was keyword stuffing due to the number of images.
Well they are back on again now so I will see what happens.
Cheers. Alan.
-
Thanks for the quick response.
Comments noted and changes implemented.
Hopefully this will start to make some improvement.
Cheers. Alan.
-
Thanks for pointing out the keywords, I checked the physical page rather than running the report (which I guess would have been more helpful in hindsight!) so I missed that.
-
Alan,
Most of what Opt says rings true. The keyword does show up in the body text based on SEOmoz - On Page Report Card(13 times). It is not apparent from just looking at the site, but if you view source it is there.
The biggest issue would be there is not a single link to this page. Therefore, you have a page authority of one.
I searched on your term and took one from mid page one on google: Nigels - they have one link from another page on Nigels and their PA is 6 the linking page is PA of 9. Also, as Opt said, you aren't using keyword in any of the headers. H1, 2, 3, etc. this would be better than No H1, and model/toy as H2. You have a lot of images that could be correctly tagged as Dinky 194 Bentley box, Dinky 194 Bentley -good condition, etc.
Best of luck
-
Hi Alan,
Without doing any real research on your site or touching on any site-wide points a couple of issues I noticed when looking at the page are:
- The term isnt mentioned in the body text of the page (only in the breadcrumb, affiliate links and table title at the bottom)
- Key term not used in H1
- Key term not used in image alt text
- The URL structure isn't ideal and doesn't include key term
- The page has little Page Authority
Im sure other users will come up with some more suggestions but hopefully the above will help a little!
-
Sorry should have mentioned that the search term I am using for this page is Dinky 194.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Solved How to solve orphan pages on a job board
Working on a website that has a job board, and over 4000 active job ads. All of these ads are listed on a single "job board" page, and don’t obviously all load at the same time. They are not linked to from anywhere else, so all tools are listing all of these job ad pages as orphans. How much of a red flag are these orphan pages? Do sites like Indeed have this same issue? Their job ads are completely dynamic, how are these pages then indexed? We use Google’s Search API to handle any expired jobs, so they are not the issue. It’s the active, but orphaned pages we are looking to solve. The site is hosted on WordPress. What is the best way to solve this issue? Just create a job category page and link to each individual job ad from there? Any simpler and perhaps more obvious solutions? What does the website structure need to be like for the problem to be solved? Would appreciate any advice you can share!
Reporting & Analytics | | Michael_M2 -
My website has been declining in rankings!
Hello everyone, I have been doing the SEO on the following site: www.painters-decorators-london.co.uk for the past few years and the rankings are slowly declining since last year. (not the recent Google update). I can't seem to figure out what exactly is causing this to happen The page authority and domain authority is higher than my competitors. The on page SEO I believe is done appropriately but I'm not sure whats causing this decline. How can I find out exactly using the MOZ Pro account that I have. I don't think I'm totally aware of the important metrics that one can use on this site to determine the problem. Please advise!
Reporting & Analytics | | Ready2Paint0 -
How to get multiple pages to appear under main url in search - photo attached
How do you get a site to have an organized site map under the main url when it is searched as in the example photo? SIte-map.png
Reporting & Analytics | | marketingmediamanagement0 -
How can I easily combine moz page difficulty, google search volume and SERPS position?
I want to produce an excel spreadsheet that I can use to identify the best use of my content Writing time. So Looking at a keyword list I want Current SERPS to show me where I am now? moz page difficulty score to show how hard I'll have to work google traffic estimate so that I can see the potential payoff. I can can generate all these separately but combining them is a huge time waster as invariably the results don't come back in quiet the same order and a line by line check is required. Part of the reason for doing this is keyword exploration so that we can find new niches by generating hundreds or thousands of keywords to test.
Reporting & Analytics | | Zippy-Bungle0 -
Local site rankings have dropped off first page but Universal went up.
My site was performing first page locally on 6 of 20 keywords, and universally on 3 of 20 keywords. We started a link building campaign and optimization about 3 weeks ago. When I looked at the rankings today I was happy to see that 16 of 20 keywords were in the top 20 rankings universally, but not happy to see that only 1 of the 25 words were ranking locally now. I lost my local ranking on 5 very important keywords. I realize that you can not rank first page for both local and organic but its as if I traded my first page local ranking for a universal ranking that appears lower on the page. Maybe someone could point me in the right direction.
Reporting & Analytics | | whmgatx0 -
What's the difference between landing pages and entrance pages on Google Analytics?
I'm confused about the difference between entrance pages and landing pages on Google Analytics. If I compare our search traffic to entrance pages with search traffic to landing pages it seems very similar -- but not identical. But this is probably because all of our GA analytics is sampled (we're a huge site). Can anyone help?
Reporting & Analytics | | CecilyP0 -
Distribution of SEOMOZ Ranking Metrics across all Monitored Websites
Hi, I'm looking into building a tool which would incorporate SEOMOZ ranking metrics and I have a few questions with regard to the ranking data which will help me develop it correctly. I have done a few searches, for the information but haven't found an answer to these questions on seomoz - if they exist somewhere then I would be grateful if you could point me in the right direction. 1/. When looking at the values of metrics such as MozRank and DA, is there any information on how this values are distributed amongst the ranked website - EG The mean / median values of DA and MozRank etc of all websites monitored is X & Y . If there were any distribution graphs for these values then even better. 2/. Along the lines of the above - are there any online resources showing similar information for google PR? 3/. What is the calcuation used in the scale of MozRank and DA - ie We have a scale of 1-10 for these values - be we also know the scale in not linear but logrithmic - ie Double the Links of a DA 5 website and you would not end up with a DA 10 website - so what is the calculation which defines the scale. A WBF about google PR by Rand indicated that a value of between 8-9 is used in Google PR - but what about the values used for DA and MozRank etc? Many thanks for your help
Reporting & Analytics | | James770 -
Why did I loose all my product page rankings (e-commerce site)
This friday I noticed that I'd lost pretty much all my product pages in the SERP and also their rankings for the product names. These are products I both have introduced to the market (sweden) and also some that I've been the only one selling. I've analyzed a couple of different ranking-faults. Examples: **"super mario väggdekaler" should rank **http://www.roligaprylar.se/Super-Mario-Vaeggdekaler.html as #1 and has done for several years. Instead this search in my internal search engine ranks #10-#15 with no relevance. www.roligaprylar.se/?q=mario%20v%E4g "jedi morgonrock" should rank www.roligaprylar.se/Jedi-Morgonrock.html as #1 or #2 but instead this url ranks as #12 www.roligaprylar.se/product_detail.php?pid=Jedi-Morgonrock "Charlie sheen bobblehead" (in the swedish serp this should be the most simple term to rank on. previously #1) my internal search engine ranks for #8 with this url <cite>www.roligaprylar.se/?q=Charlie%20Sheen%20Bobblehead</cite>J So I've drawn these conclusions and actions Products that don't rank well longer but still ranks with their alternative non-rewritten url has gotten deep links from affilliates (i track affilliate ids and stuff via this link) and have replaced the original url which is rewritten. Action: Canonical urls for these non-rewritten products to the rewritten version. For example on this product page www.roligaprylar.se/product_detail.php?pid=Jedi-Morgonrock I've placed a canonical for this url www.roligaprylar.se/Jedi-morgonrock.html With the products not ranking at all or when searches in my search engine shows up I suspect some kind of dup content punishment where Google thinks the search result is more important than the product page. Action: All search-pages are now noindex,follow I also increased product name density in terms of keywords on the product page. But I'm still owned and losing tons of money during the holidays (buying adwords at obscene amounts instead hehe). So just wanted to hear with you guys. Are my conclusions and actions correct? What have I missed, what more could I do to reverse this? Thanks Dan
Reporting & Analytics | | nuttinalle0
