Why Does This Page Rank Badly?
-
Hi,
The page in question is:
http://www.toymart.com/details.php?id=1764
The problem is that this and most of the other 10,000 pages used to rank well but now are really struggling.
I am begining to suspect that I have some sort of Google penalty but I cannot know for sure.
I believe I comply with all Google guidelines and I think the SEO is good.
Possibly the eBay affiliate links are the problem but they form a large part of the content and user experience.
The page gives a price guide for items in different conditions and has various other tools for the user.Any thought would be appreciated.
Thanks for your time in advance.
Alan
-
Hi Robert,
Thanks for the quick response.
Comments noted and changes implemented.
I took the alt tags off as many pages looked like I was keyword stuffing due to the number of images.
Well they are back on again now so I will see what happens.
Cheers. Alan.
-
Thanks for the quick response.
Comments noted and changes implemented.
Hopefully this will start to make some improvement.
Cheers. Alan.
-
Thanks for pointing out the keywords, I checked the physical page rather than running the report (which I guess would have been more helpful in hindsight!) so I missed that.
-
Alan,
Most of what Opt says rings true. The keyword does show up in the body text based on SEOmoz - On Page Report Card(13 times). It is not apparent from just looking at the site, but if you view source it is there.
The biggest issue would be there is not a single link to this page. Therefore, you have a page authority of one.
I searched on your term and took one from mid page one on google: Nigels - they have one link from another page on Nigels and their PA is 6 the linking page is PA of 9. Also, as Opt said, you aren't using keyword in any of the headers. H1, 2, 3, etc. this would be better than No H1, and model/toy as H2. You have a lot of images that could be correctly tagged as Dinky 194 Bentley box, Dinky 194 Bentley -good condition, etc.
Best of luck
-
Hi Alan,
Without doing any real research on your site or touching on any site-wide points a couple of issues I noticed when looking at the page are:
- The term isnt mentioned in the body text of the page (only in the breadcrumb, affiliate links and table title at the bottom)
- Key term not used in H1
- Key term not used in image alt text
- The URL structure isn't ideal and doesn't include key term
- The page has little Page Authority
Im sure other users will come up with some more suggestions but hopefully the above will help a little!
-
Sorry should have mentioned that the search term I am using for this page is Dinky 194.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do modal pop-ups impact the Google Analytics of the host page?
We have an instance of a page where visitors can click a button to start an interactive quiz. The quiz pops up in a modal window that references another domain (the interactive content provider). Will the person completing the quiz in the modal pop-up still be counted as an active visitor on the original host page during the time they are completing the quiz?
Reporting & Analytics | | MuhammadInc0 -
Hello, our domain authority dropped significantly overnight from 37 to 29\. We have been building good links from high DA pages and producing quality, regular content.
Hello, our domain authority dropped significantly overnight from 37 to 29. We have been building good links from high DA sites and producing regular, good quality content. Anyone able to offer any ideas why? Thanks
Reporting & Analytics | | ProMOZ1231 -
Landing page URL appearing as keyword
Hi Mozers, I've recently experienced the URLs of my key landing pages coming up as keywords. This has been on the rise since early July (when it was relatively insignificant) to the current position (see image below) where they make up the majority of my top keywords. Drilling down into a bit more detail, this seems to be almost exclusively Desktop traffic but in terms of Technology there are no clear standouts (seems to be mostly Windows OS and Chrome). Has anyone else been experiencing this?
Reporting & Analytics | | mopland0 -
Why did I loose all my product page rankings (e-commerce site)
This friday I noticed that I'd lost pretty much all my product pages in the SERP and also their rankings for the product names. These are products I both have introduced to the market (sweden) and also some that I've been the only one selling. I've analyzed a couple of different ranking-faults. Examples: **"super mario väggdekaler" should rank **http://www.roligaprylar.se/Super-Mario-Vaeggdekaler.html as #1 and has done for several years. Instead this search in my internal search engine ranks #10-#15 with no relevance. www.roligaprylar.se/?q=mario%20v%E4g "jedi morgonrock" should rank www.roligaprylar.se/Jedi-Morgonrock.html as #1 or #2 but instead this url ranks as #12 www.roligaprylar.se/product_detail.php?pid=Jedi-Morgonrock "Charlie sheen bobblehead" (in the swedish serp this should be the most simple term to rank on. previously #1) my internal search engine ranks for #8 with this url <cite>www.roligaprylar.se/?q=Charlie%20Sheen%20Bobblehead</cite>J So I've drawn these conclusions and actions Products that don't rank well longer but still ranks with their alternative non-rewritten url has gotten deep links from affilliates (i track affilliate ids and stuff via this link) and have replaced the original url which is rewritten. Action: Canonical urls for these non-rewritten products to the rewritten version. For example on this product page www.roligaprylar.se/product_detail.php?pid=Jedi-Morgonrock I've placed a canonical for this url www.roligaprylar.se/Jedi-morgonrock.html With the products not ranking at all or when searches in my search engine shows up I suspect some kind of dup content punishment where Google thinks the search result is more important than the product page. Action: All search-pages are now noindex,follow I also increased product name density in terms of keywords on the product page. But I'm still owned and losing tons of money during the holidays (buying adwords at obscene amounts instead hehe). So just wanted to hear with you guys. Are my conclusions and actions correct? What have I missed, what more could I do to reverse this? Thanks Dan
Reporting & Analytics | | nuttinalle0 -
How do I find out how well a page converts in Analytics
Hello All, I am looking to find out how well a page converts in Analytics. A simple request you would thing, but no! First off let me list what I don't want to know: I don't want to know the conversion rate of a product I don't want to know the conversion rate based on the landing page What I want to know is how many people click to add the product to their basket on a particular page (which I understand is not strictly the conversion rate, but whatever). So the ways I have tried unsuccessfully are: The Analytics overlay (the in page Analytics thing) - this doesn't work because the "Add to Basket" button is not a link, it is an input. The Navigation Summary - this doesn't work because most of the time the /shopping_cart.php URL doesn't come up in the short list, and if you search for the URL in the search box beneath the percentages get all skewed. The most obvious solution would be Event tracking but I can't get that implemented in the short term. So does anyone have the answer to this most curious of conundrums? Thanking you in advance, Rich
Reporting & Analytics | | tonyatfat0 -
Ranking on page 1 position 3 but hardley any visits
in one of my projects the expected vistors is around 23000 weve got the keyword onto the first page position 3 and weve only recieved 30 vistits this month, my qustion is why? are the local searches from google analtics that tell you thier are 23000 searches for that keyword false please can someone shed some light on this, my client is totally over the moon with his ranking but cant believe that hes only recieving 30 visits this month from what we thought was a million dollar keyword
Reporting & Analytics | | Westernoriental0 -
Is 10 Keyword Targets for Page Rank too many?
My client has selected 10 keywords that they want to rank on the first page of Google for. Is 10 keywords too many to try and rank for? I have heard that you should focus on top 5 keywords instead.
Reporting & Analytics | | dseasterling0 -
Analytics, Traffic and Rankings. Something is wrong, can you answer it? ;-)
So I've been monitoring analytics to see where our clients are ranking for terms that have brought visitors to the site over the last month to find that the website isnt ranking in the top 100 for that keyword. What are your thoughts on this? Why do you think this could happen? One of the keywords has brough over 700 visitors in the last month yet is not in the top 100 for this term. I've also looked Google Webmaster Tools and have found that the exact same term hasn't had 700 impressions let alone 700 click throughs! Weird! Cheers, Sean
Reporting & Analytics | | 0111001101100100