Why Does This Page Rank Badly?

[ToyMart3]

Hi,

The page in question is:

http://www.toymart.com/details.php?id=1764

The problem is that this and most of the other 10,000 pages used to rank well but now are really struggling.
I am begining to suspect that I have some sort of Google penalty but I cannot know for sure.
I believe I comply with all Google guidelines and I think the SEO is good.
Possibly the eBay affiliate links are the problem but they form a large part of the content and user experience.
The page gives a price guide for items in different conditions and has various other tools for the user.

Any thought would be appreciated.

Thanks for your time in advance.

Alan

[ToyMart3]

Hi Robert,

Thanks for the quick response.

Comments noted and changes implemented.

I took the alt tags off as many pages looked like I was keyword stuffing due to the number of images.

Well they are back on again now so I will see what happens.

Cheers.  Alan.

[ToyMart3]

Thanks for the quick response.

Comments noted and changes implemented.

Hopefully this will start to make some improvement.

Cheers.  Alan.

[RikkiD22]

Thanks for pointing out the keywords, I checked the physical page rather than running the report (which I guess would have been more helpful in hindsight!) so I missed that.

[RobertFisher]

Alan,

Most of what Opt says rings true. The keyword does show up in the body text based on SEOmoz - On Page Report Card(13 times). It is not apparent from just looking at the site, but if you view source it is there.

The biggest issue would be there is not a single link to this page. Therefore, you have a page authority of one.

I searched on your term and took one from mid page one on google: Nigels - they have one link from another page on Nigels and their PA is 6 the linking page is PA of 9. Also, as Opt said, you aren't using keyword in any of the headers. H1, 2, 3, etc. this would be better than No H1, and model/toy as H2. You have a lot of images that could be correctly tagged as Dinky 194 Bentley box, Dinky 194 Bentley -good condition, etc.

Best of luck

[RikkiD22]

Hi Alan,

Without doing any real research on your site or touching on any site-wide points a couple of issues I noticed when looking at the page are:

• The term isnt mentioned in the body text of the page (only in the breadcrumb, affiliate links and table title at the bottom)
• Key term not used in H1
• Key term not used in image alt text
• The URL structure isn't ideal and doesn't include key term
• The page has little Page Authority

Im sure other users will come up with some more suggestions but hopefully the above will help a little!

[ToyMart3]

Sorry should have mentioned that the search term I am using for this page is Dinky 194.