Seaches & Clicks Research
-
Is there a way to check the percentage of clicks on specific websites based on searches that people do? For example, say I searched "sneakers", what percentage of viewers clicked on a particular site.
-
Thanks!
-
There is a company is the UK that offer a tool that does this. Not sure if this is the right link but the tool is part of Experian.
http://www.experian.co.uk/integrated-marketing/web-analytics.html
They call me a month or so ago to demo it. It had amazing data but was extremely expensive (circa £10-50k per year if I remember correctly).
-
I do not know of such a tool - maybe try SEMRush? They have a lot by way of competitive analysis.
-
I mean for all sites. ie: competitors
-
You mean for your own site? yo can see this in both bing and goole wmt
-
Thank you - this is general info. I was wondering if there's an actual tool to see the click-through rate for certain keywords.
-
You could use the percentages from any of the click through rate reports out there for a rough guess;
Coconut Headphones (there's a 2nd part to this article too)
Bear in mind, everyone's reports are always a bit different. There are so many variables to estimating click through rate, its nearly impossible to come up with exact percentages across the board, as they can vary by industry, amount of PPC ads, local search vs general search, if there's videos or images in the result etc.
But hope those links help!
-Dan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bing & Yahoo Traffic
Traffic to my three sites from Bing and Yahoo has been declining over the past year. Meanwhile traffic from Google has been increasing. A year ago Bing and Yahoo brought in 34% of my traffic. Now it's only 19%. What can I do to optimise specifically for Bing/Yahoo? I have Webmaster tools. Or could it be that my customers (largely aged 60+) are moving over to Google? Thanks
Algorithm Updates | | WTH0 -
How much do branded search organic traffic & direct traffic impact the ranking for their non-branded topic/keyword?
Hi Moz community, We can see many websites with a reputation will have more number of visitors landing with these two types of traffic mostly (>90%): organic traffic of brand queries and direct traffic. Will these visits help and impact the ranking of these websites for the keywords/topics they been employing? Ex: Moz will have many such visitors. Will this really impact the ranking of Moz for non-brand queries they try to rank for, like "SEO Software". If so, will this have a huge impact or it's just a minor ranking factor. Because we have this with our website and we don't see such boost in rankings compared to our competitors with less direct traffic; where as I been looking at some SEO articles that direct traffic is one of the most important ranking factors. Thanks
Algorithm Updates | | vtmoz0 -
Training - How Google Crawls & Indexes Websites
Hi Does anyone know of any online training resources/webinars/training UK based that will cover the following for SEO: Why monitoring how search engines crawl and index content is important and how this can improve your SEO performance Using Google advanced operators to evaluate website indexation How to use log file data to gain insight into how search engines crawl and index content Techniques to control how search engines crawl and index content How search engines deal with JavaScript, common frameworks and SEO considerations I'm trying to develop my technical knowledge - I have always been more focused on content/KWD research/optimisation. Thank you
Algorithm Updates | | BeckyKey0 -
Why is the AMP tool saying I have invalid structured data when the structured data tool shows no errors?
Why is the AMP tool saying there's missing or invalid structured data on http://www.tasteofhome.com/recipes/flavorful-chicken-fajitas/amp when the structured data tool shows no errors? In addition, I'm not able to see a preview of the rich card in the AMP tool like I can for other recipes like https://allrecipes.com/recipe/19621/eggs-on-the-grill/amp/. If you check https://allrecipes.com/recipe/19621/eggs-on-the-grill/amp in the AMP tool, we get this message: "Page has valid structured data. This page is eligible for extended AMP features." Google has instructions on how to get rich cards for recipes (https://developers.google.com/search/docs/data-types/recipes), but i'm not sure if we're violating anything other than image aspect ratio. Thanks!
Algorithm Updates | | dianedragan0 -
Domain location is a ranking factor? Back links & website?
If a website trying to rank in US and it has received many back-links from domains hosting from other countries; how it will impact website ranking? Can a website hosted in country will rank well in other country? How much the hosted location matters? Like....domain hosted in Germany but trying to rank in US?
Algorithm Updates | | vtmoz0 -
Google & Tabbed Content
Hi I wondered if anyone had a case study or more info on how Google treats content under tabs? We have an ecommerce site & I know it is common to put product content under tabs, but will Google ignore this? Becky
Algorithm Updates | | BeckyKey1 -
Google Latest Algorithmic Change about Https & Mobile Friendliness
How effective did it prove for anyone with the latest algorithmic change google search engine made for being mobile friendly and using https (valid ssl certificate). I see a good change being made under the ecommerce category for sites being used for online shopping. Let me know if anyone observes a major difference.
Algorithm Updates | | mozexpone0 -
How can we start to improve Domain MozRank & MozTrust for our website?
A simple question maybe, but how and where do we start if we want to improve our 'Domain MozRank & Moztrust', 'assuming of course that by improving both these we will improve our rankings with Google plus sales?
Algorithm Updates | | ewanTHH0