Seaches & Clicks Research
-
Is there a way to check the percentage of clicks on specific websites based on searches that people do? For example, say I searched "sneakers", what percentage of viewers clicked on a particular site.
-
Thanks!
-
There is a company is the UK that offer a tool that does this. Not sure if this is the right link but the tool is part of Experian.
http://www.experian.co.uk/integrated-marketing/web-analytics.html
They call me a month or so ago to demo it. It had amazing data but was extremely expensive (circa £10-50k per year if I remember correctly).
-
I do not know of such a tool - maybe try SEMRush? They have a lot by way of competitive analysis.
-
I mean for all sites. ie: competitors
-
You mean for your own site? yo can see this in both bing and goole wmt
-
Thank you - this is general info. I was wondering if there's an actual tool to see the click-through rate for certain keywords.
-
You could use the percentages from any of the click through rate reports out there for a rough guess;
Coconut Headphones (there's a 2nd part to this article too)
Bear in mind, everyone's reports are always a bit different. There are so many variables to estimating click through rate, its nearly impossible to come up with exact percentages across the board, as they can vary by industry, amount of PPC ads, local search vs general search, if there's videos or images in the result etc.
But hope those links help!
-Dan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much do branded search organic traffic & direct traffic impact the ranking for their non-branded topic/keyword?
Hi Moz community, We can see many websites with a reputation will have more number of visitors landing with these two types of traffic mostly (>90%): organic traffic of brand queries and direct traffic. Will these visits help and impact the ranking of these websites for the keywords/topics they been employing? Ex: Moz will have many such visitors. Will this really impact the ranking of Moz for non-brand queries they try to rank for, like "SEO Software". If so, will this have a huge impact or it's just a minor ranking factor. Because we have this with our website and we don't see such boost in rankings compared to our competitors with less direct traffic; where as I been looking at some SEO articles that direct traffic is one of the most important ranking factors. Thanks
Algorithm Updates | | vtmoz0 -
Domain location is a ranking factor? Back links & website?
If a website trying to rank in US and it has received many back-links from domains hosting from other countries; how it will impact website ranking? Can a website hosted in country will rank well in other country? How much the hosted location matters? Like....domain hosted in Germany but trying to rank in US?
Algorithm Updates | | vtmoz0 -
Is it bad from an SEO perspective that cached AMP pages are hosted on domains other than the original publisher's?
Hello Moz, I am thinking about starting to utilize AMP for some of my website. I've been researching this AMP situation for the better part of a year and I am still unclear on a few things. What I am primarily concerned with in terms of AMP and SEO is whether or not the original publisher gets credit for the traffic to a cached AMP page that is hosted elsewhere. I can see the possible issues with this from an SEO perspective and I am pretty sure I have read about how SEOs are unhappy about this particular aspect of AMP in other places. On the AMP project FAQ page you can find this, but there is very little explanation: "Do publishers receive credit for the traffic from a measurement perspective?
Algorithm Updates | | Brian_Dowd
Yes, an AMP file is the same as the rest of your site – this space is the publisher’s canvas." So, let's say you have an AMP page on your website example.com:
example.com/amp_document.html And a cached copy is served with a URL format similar to this: https://google.com/amp/example.com/amp_document.html Then how does the original publisher get the credit for the traffic? Is it because there is a canonical tag from the AMP version to the original HTML version? Also, while I am at it, how does an AMP page actually get into Google's AMP Cache (or any other cache)? Does Google crawl the original HTML page, find the AMP version and then just decide to cache it from there? Are there any other issues with this that I should be aware of? Thanks0 -
When Is It Okay To Use Bold, Underline & Italic Text? Should I Stay Away From My Keywords?
Hey guys I have a few questions. I am pretty sure that I was penalized by Panda a few years back because I went very heavy on bold, italic and underlining my keywords. Since then I removed the bold, italic and underlines and never have used them again. I was just reading an article on the Moz Blog and I saw some bold words. My questions are, When Is It Okay To Use Bold, Underline & Italic Text? Should I Stay Away From My Keywords? Any help would be great! Thank you.
Algorithm Updates | | Videogamefan1 -
Google not crawling click to expand content - suggestions?
It seems like Google confirmed this week in a G+ hangout that content in click to expand content e.g. 'read more' dropdown and tabbed content scenarios will be discounted. The suggestion was if you have content it needs to be visible on page load. Here's more on it https://www.seroundtable.com/google-index-click-to-expand-19449.html and the actual hangout, circa 11 mins in https://plus.google.com/events/cjcubhctfdmckph433d00cro9as. From a UX and usability point of view having a lot of content that was otherwise tabbed or in click to expand divs can be terrible, especially on mobile. Does anyone have workable solutions or can think of examples of really great landing pages (i'm mostly thinking ecommerce) that also has a lot of visible content? Thanks Andy
Algorithm Updates | | AndyMacLean0 -
Impressions & Traffic WAY Down. Where to start?
Beginning around November 1st, I began to notice a continual, gradual drop in impressions and traffic. During the holiday season we typically see a decline in business so I initially passed it off as that, but there has been no rebound and I'm really confused on where to begin looking to figure this out. Daily impressions have now dropped from 20,000 all the way down to 5,000 and it has taken a major toll on the business (see attachment for graph of this). Some Background Information: My Site has been very static for the past 8 month's (since April '12). Admittedly Overly static with very little other than a blog post here and there added. However, during these 8 month's traffic jumped 30% so we were riding that wave and feeling confident that our past efforts built a great foundation. I'm not aware of anything even remotely black hat that has ever been done. Everything is very much on the up and up and done with the user in mind. I'm unable to track anything to a Panda update due to the consistent, gradual nature of the decline. However, with some important search queries completely falling off the map, it feels to me like we are being penalized or affected by a permanent algo change. In GWMT that are a variety of important search queries that show a change of -100%. These terms do show an average position, but when I manually search for them they are no where to be found in Google search results. This is very strange to me. It feels like we've been blacklisted for some of our more important keywords. We had a major site relaunch on January 20th (a week ago). However the downward trend was in place well before this. The site is www.mycreativeshop.com To sum it up, I'm extremely confused and very concerned with what this drop is doing to the company. I've never been in this position as we've worked very hard to lay a solid foundation and have always seen a continual, positive traffic increase. It then seemed to just start turning downward one day and won't stop. If anybody has some suggestions of how to try to get to the bottom of this and learn what is really taking place it would be greatly appreciated! Thanks, -J Wdab7Sk
Algorithm Updates | | cre80 -
Rank Tracking & Personalized Search
How effective is rank tracking when google tends to deliver personalized search? I tend to clear out my browser of all info, cookies and cache so I can get the best results but how effective are rank tracking algo's in delivering accurate results. I run various apps and tests and I get different results.
Algorithm Updates | | bronxpad0 -
Anyone else noticing that Bing & Yahoo are delivering widely different results
Anyone else noticing that Bing & Yahoo are delivering widely different results in past week. Prior to that after they started using Bing SE it seemed like they were identical, but no more. I am using RankTracker and getting this on several web sites.
Algorithm Updates | | BrandTastic0