What Facebook Content to Post
-
Hi,
Our website is
nlpca(dot)com
facebook page:
http://www.facebook.com/pages/The-NLP-Coaching-Institute-of-California/187804434598142
They recently added facebook. I told them for posting on the wall to do the following:
-
Identify your target audience, possible people to like us
-
Identify what they really really are searching for on Facebook and the web, and give it to them.
How could we improve on this strategy.
At first my boss wanted to post article sinippits and links to the articles, but I told him to create facebook content with the above (1) and (2) strategy
Your thoughts?
-
-
Wow, good advice. Thank you EGOL. I like Justin and Alan's posts too. Thanks a lot.
-
Never assume that you understand you audience.
You don't.
Learn from your audience.
Observe what they engage. Make note of it.
Observe what they ignore. Make note of it.
Give them more of what they want and less of what they don't... but don't bore them with repetition.
Never assume that you understand what they want... because they will want different things over time and as your audience changes.
Finally... It is possible that only a small group of your audience is your real target population. They are the important ones. Don't let single voices steer you - unless they are voices that you must heed or voices that give great advice.
-
Remeber you have to convert to sales, it is no use getting too far way from your end goal just to get exposure if you cannot convert it back to sales.
I am not a big believe in social media, i assume in certain industries it would be good, but in many industries iit just not what facebook users are looking for.
-
The suggestions you made are a good start, however why not something that involves humor in that field like a short comic strip. PICTURES have to have pictures of the people who work their, when they are working, when they are out and about. Pictures are critical for social media it tells the followers that the company is real and the people exist. Good luck on your quest good sir!
Justin Smith
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Linkedin Groups for Content Marketing
In my sector there are approximately 100 relevant groups that I could post content to. There are between 5 and 10 that would be relevant to any particular blog post. How many groups should I post to? If I post to all relevant ones I can end up spamming due to overlapping group membership, If I don't I can miss out on access to a potentially large audience What's best practice here?
Social Media | | Zippy-Bungle0 -
Number of Facebook likes and shares for a webpage went significantly down.
I noticed that a bunch of "likes" and "shares" had gone down for a webpage I do marketing for, and I wanted to see if anyone had also experienced this. About two years ago, I realized that when I would send a FB message with a link to a webpage I was promoting, the number of shares and likes for the page would go up by one. So, thinking that I had stumbled onto something incredible, I proceeded to message over 500 people on facebook with a link to the webpage. Soon enough, I had increased the likes and shares displayed on the webpage to 635 (as shown in the Digg Digg plugin). Today, I went back to the same page and realized the number of shares and likes had gone down to 160. Has anyone experienced a drop in the number of shares and likes, and has anyone increased their likes and shares by sending a message with a link to a webpage being marketed? (You can test this out by messaging someone in facebook with a single link to webpage that displays the number of facebook "likes" and "shares" -Once you send the message the number should go up by one) Thanks
Social Media | | 1activator0 -
What to post on my facebook page for maximum results
Hello, What do you recommend I post on my facebook page for maximum reach?: http://www.facebook.com/pages/Bob-Weikel-Associates/217292791620485 my site: bobweikel(dot)com and how often? It can't be too time consuming. I'll invite more friends once I have some content. Thanks!
Social Media | | BobGW0 -
Contacting Facebook
Does anyone know how to make meaningful contact with Facebook??? Last month I tried to set up a couple Facebook PPC campaigns for a couple clients only to find out that I can't because another client of mine for whom I set up a Facebook PPC campaign last fall has an outstanding balance of a whopping $30. To be clear, I was only an admin on the client's Facebook page. Their credit card (not mine) was in use, and they didn't pay their bill. So now, Facebook is holding that against me. I've contacted them through one of the help forms on the site. They clearly don't understand where I'm coming from. I've now sent them 3 emails, and now I'm not receiving a response. I just recently resorted to sending a direct message through Facebook to Facebook Marketing. No response. It really does boggle my mind how they're penalizing me, and in turn, my clients, because another former client of mine from nearly a year ago has a $30 balance. I'm not even an admin on the one client's Facebook page anymore?! With AdWords, I regularly have clients who owe Google money but that doesn't affect all of my other clients.
Social Media | | stevefidelity0 -
Facebook Likes not counted
So many of my clients are (very) small businesses and have added a like button to their website home pages that actually has the person liking their Facebook page rather than the website. Without debating the pros and cons of this approach, it would seem that Facebook has changed it so that if someone clicks a like button that is for a page they have not actually visited the like does not show up in the like count for that page? Is that correct?
Social Media | | farlandlee0 -
Are Facebook posts indexed?
Can using keywords and target phrases in posts on my Facebook fanpage help my SEO strategy, or does Google not crawl those pages so it doesn't matter in terms of SEO? If it can help, can you please provide an example? Thanks!
Social Media | | theLotter0 -
Has anyone used facebook to promote their website
Hi i have seen lots of facebook pages that are being used to promote a company and would like to know if anyone is using facebook or any other social network such as myspace to promote their website without having to pay a fee. I would love to see some examples and learn how to set up a facebook page that is there to promote a website. What i would like to do is to have one that promotes my travel website where i can post travel stories on facebook and promote my website and also drive traffic to my website from facebook. any help would be great
Social Media | | ClaireH-1848860 -
How does Google 'see' Facebook shares?
With Rand's new post about the correlation between FB Shares and rankings, I wanted to ask... How is Google able to see what links are being shared? Does the profile have to be public? Or do they get anonymous info direct from FB as part of some deal?
Social Media | | brianspatterson0