Long tail analytics

[PeterM22]

I've been playing with google advanced segments, but can't work out how to do this:

Show all the keywords and traffic that send between x and x number of keyword searches per month. I'd like to have 3 different segments to show short, long and midtail keywords.

Can anyone help?

[amnielsen]

Thanks Martin,

I was able to do so by using filters, and it was easy.

Had hoped for some more advanced options in analytics though.

Best

Anders

[Martijn_Scheijbeler]

Hi Anders,

The problem in this case is that my example was related to filters while you tried to apply it with Advanced Segments. With creating advanced segments like you tried you'll 'ask' Google Analytics to only show keyword which were visited more than X times by thesame visitor. While filtering on the other hand filters the data for all visitors.

If you apply the same methodology by using the filters in your keyword reports you are able to filter the data. Hopefully this will help you any further.

Happy holidays!

[amnielsen]

@Journeyman

Thanks for the description on how to set it up.

Now I just did it, and set up three advanced segments:

Fat Head: Visits > 100

Chunky Middle: > 10 AND < 100

Long tail: <10

And those segments are available for me know.

However, I cannot see how I apply those advanced segments into my data analysis. From the keyword metrics I can see that I have 12 keywords that attracts more than 100 keywords per month.

But when I enable those segments, I get a result of 0 for each, although I should have roughly 3500 visitors a month from those 12 keywords that attracts more than 100 people each.

Kind regards

Anders

[PeterM22]

Thanks so much Martin, this is a much easier way.

[Martijn_Scheijbeler]

Hi Peter,

I think you're making this a bit to complicated, because this could also be done, more easily in my opinion, by applying a filter to your reports with Search Traffic and gives you even fast results. You could easily do this by applying the number of visits a keywords has got like you can see here in this example.

You also thought about analyzing your long-tail another way by taking the length of the search term? Avinash Kaushik wrote a great article about this last year, which could be found in the third part of this post.

Happy analyzing!