Long tail analytics
-
I've been playing with google advanced segments, but can't work out how to do this:
Show all the keywords and traffic that send between x and x number of keyword searches per month. I'd like to have 3 different segments to show short, long and midtail keywords.
Can anyone help?
-
Thanks Martin,
I was able to do so by using filters, and it was easy.
Had hoped for some more advanced options in analytics though.
Best
Anders
-
Hi Anders,
The problem in this case is that my example was related to filters while you tried to apply it with Advanced Segments. With creating advanced segments like you tried you'll 'ask' Google Analytics to only show keyword which were visited more than X times by thesame visitor. While filtering on the other hand filters the data for all visitors.
If you apply the same methodology by using the filters in your keyword reports you are able to filter the data. Hopefully this will help you any further.
Happy holidays!
-
@Journeyman
Thanks for the description on how to set it up.
Now I just did it, and set up three advanced segments:
Fat Head: Visits > 100
Chunky Middle: > 10 AND < 100
Long tail: <10
And those segments are available for me know.
However, I cannot see how I apply those advanced segments into my data analysis. From the keyword metrics I can see that I have 12 keywords that attracts more than 100 keywords per month.
But when I enable those segments, I get a result of 0 for each, although I should have roughly 3500 visitors a month from those 12 keywords that attracts more than 100 people each.
Kind regards
Anders
-
Thanks so much Martin, this is a much easier way.
-
Hi Peter,
I think you're making this a bit to complicated, because this could also be done, more easily in my opinion, by applying a filter to your reports with Search Traffic and gives you even fast results. You could easily do this by applying the number of visits a keywords has got like you can see here in this example.
You also thought about analyzing your long-tail another way by taking the length of the search term? Avinash Kaushik wrote a great article about this last year, which could be found in the third part of this post.
Happy analyzing!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics Not Properly Attributing Goals
My GA has been working fine for years and is now suddenly attributing 100% of my goals/conversions to a "referral" source. In this case "crm.zoho.com". (see attached url) Our contact form is a zoho CRM form. When prospect fills it out online, it dumps them to a thank-you page and the conversion is counted. That all works just fine, but it is not attributing the conversion to Organic or PPC or Direct as it was a month or so ago. I'm not sure if this may be the cause, but I was cleaning up GA about a month ago, deleting some filters I didn't think I needed any more. Thank you for your help. 9CRUx
Reporting & Analytics | | sanctuary2420 -
Universal Google analytics e-commerce tracking code?
Hi Mozzers, I have never setup a universal google analytics e-commerce tracking code before and my concern is what exactly do I need to add on the cart thank you page? Can someone send me a sample of code I need to be adding? What kind of customization does it require? The more details you can provide the better! Thanks!
Reporting & Analytics | | Ideas-Money-Art0 -
Moving data between Google Analytics Properties
Last summer we setup another Google Analytics property for us with Universal Analytics and have been running this alongside the old Google Analtyics property. is there a way of exporting all the old data from the old property into the new Universal Analytics property?
Reporting & Analytics | | ese0 -
Referral Traffic vs. Campaign Traffic in Google Analytics
I have two sites: a blog and an ecommerce site. The blog funnels people to the ecommerce site. In Analytics I'm seeing declines in referral traffic from the blog to the ecommerce site. During the same time I'm seeing an increase in campaign traffic to the ecommerce site, with most campaign traffic coming from the blog. I believe the increase in campaign traffic is largely a result of simply having installed more tracking links. This leads me to believe that the declines I'm seeing in referral traffic is simply a result of the increase in campaign traffic. In other words, what was once counted and reported as being referral traffic is now being counted and reported as campaign traffic. So my question is this: In Google Analytics is campaign traffic ALSO reported as referral traffic, or is campaign traffic reported separately and not duplicated in referral traffic reports? I'll provide a concrete example to make this more clear in case it isn't: Say site X sends 1000 visits each month to site Y. Say 50 of those visits come from a single link on X. If that link is changed so that campaign Z data info added (via the Google URL Builder), would you expect to then see 950 referral visits each month from site X to site Y plus 50 campaign visits to site Y via new campaign Z, or would you continue to see 1000 referral visits plus the new 50 campaign visits? Many thanks in advance to anyone that can shed some light on this.
Reporting & Analytics | | aaronprimal0 -
Alternative to Google Analytics
Hey Everyone, My company has just changed the order processing software we are using and it's causing some issues with Google Analytics conversion funnel tracking. Specifically, there is one point in the funnel where making certain selections (which about half the people do) causes the page to reload. Also, on the login/register page, if they miss a field, the software tells them missed the field, but loads a new page which has a different URL which is not a part of the funnel when a mistake like that isn't made. All of this is causing Google Analytics to report people as leaving the conversion funnel when they really haven't. About a third of the traffic is being shown as exiting the funnel with the exit URL being the exact same URL as the step they are supposedly exiting from (example: the visitor enters on page1, moves to page2, Google is showing that they exit on page2 and go to...page2. Does anyone have any suggestions of how to deal with this in Google Analytics? If not, do you have a recommendation of an alternative analytics program which can deal with the situations mentioned above? PS - Changing the way the checkout software works does not appear to be a viable option. Kurt Steinbrueck
Reporting & Analytics | | Kurt_Steinbrueck
OurChurch.Com1 -
Intranet analytics
Anyone got any suggestions for good intranet analytics? We can't use Google Analytics because the ga.js JavaScript will only work if the intranet can be accessed using a domain name that is fully qualified, but ours is http://intranet. Also, we don't want user data sent to a remote server via the ga.js script. Our intranet is built on SharePoint if that helps. Thanks
Reporting & Analytics | | Houses0 -
How to identify rising keywords in analytics?
Hi Guys I just spotted in the Google Analytics > Traffic Sources > Search Engine Optimisation > Queries section a keyword that on the 27th Feb went from generating 35 impressions per day to 2000 impressions per day. This was down to people searching for a newly launched product. Does anyone know how I can identify any increases like this easily? I only came across this by accident, and I am 1 month behind the times. It would have been ideal to pick this up closer to the time so I could capitalise and write some great content on the topic. Thanks Paul
Reporting & Analytics | | TheUniqueSEO0 -
Drop In Analytics
So I have a site that was getting about 200 hits (not a lot). They came to me and asked to do SEO. There were over 50 pages in HTML format so I created header/footers and changed the .html pages to .php. I set forwards up in the htaccess and everything. I did everything that I was suppose to. Now when I go to the analytics it almost looks like it lost all it's traffic from the keywords it was ranked in. Any ideas on why?
Reporting & Analytics | | blackrino0